System and method for determining the value of channels
First Claim
1. A system configured to determine the value of channels responsive to users requesting installation of a client application through the channels, wherein the client application provides access to an online game, and wherein individual ones of the channels are characterized by promotional items and platforms through which the promotional items are presented to potential users, wherein the potential users include a first superset of users and a second superset of users, the system comprising:
- one or more processors configured by machine-readable instructions to;
present a first promotional item via a first platform to a first superset of users;
present a second promotional item via a second platform to a second superset of users;
obtain installation information for individual installations of the client application requested through the individual ones of the channels such that;
first installation information that identifies a first channel through which a first set of users requested installation of the client application is obtained, the first channel being characterized by the first promotional item and the first platform, wherein the first set of users is a subset of the first superset of users, andsecond installation information that identifies a second channel through which a second set of users requested installation of the client application is obtained, the second channel being characterized by the second promotional item and the second platform, wherein the second set of users is a subset of the second superset of users;
obtain parameter values for user parameters associated with the users that requested installation of the client application, the user parameters including demographic parameters, such that the obtained parameter values include parameter values associated with the first set of users and parameter values associated with the second set of users;
determine predicted economic values of the users based on the obtained parameter values, wherein the predicted economic values for the first set of users are determined based on the parameter values associated with the first set of users, and the predicted economic values for the second set users are determined based on the parameter values associated with the second set of users, wherein individual ones of the predicted economic values of the users represent one or more of a prediction for how likely the users are to spend consideration in the online game, a prediction for how often the users are likely to spend consideration in the online game, a prediction for how much the users are likely to spend in the online game, and/or a prediction for the likely level of engagement of the users in the online game; and
determine recommended consideration expenditures for the first channel and/or the second channel based on a comparison of the predicted economic values for the first set of users and the predicted economic values for the second set of users.
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Accused Products
Abstract
A system configured to determine the value of channels responsive to users requesting installation of a client application through the channels. The client application may provide access to an online game. A given channel may be characterized by a promotional information item, a platform through which the promotional information item is presented to potential users, and/or other information. Predicted economic values for the users that requested installation of the client application through one or more channels may be determined based parameter values for the users. Effectiveness metrics for the channels may be determined based on the predicted economic values of the users. Subsequent consideration expenditures for one or more of the channels may be recommended and/or executed based on a comparison effectiveness metrics determined.
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Citations
20 Claims
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1. A system configured to determine the value of channels responsive to users requesting installation of a client application through the channels, wherein the client application provides access to an online game, and wherein individual ones of the channels are characterized by promotional items and platforms through which the promotional items are presented to potential users, wherein the potential users include a first superset of users and a second superset of users, the system comprising:
one or more processors configured by machine-readable instructions to; present a first promotional item via a first platform to a first superset of users; present a second promotional item via a second platform to a second superset of users; obtain installation information for individual installations of the client application requested through the individual ones of the channels such that; first installation information that identifies a first channel through which a first set of users requested installation of the client application is obtained, the first channel being characterized by the first promotional item and the first platform, wherein the first set of users is a subset of the first superset of users, and second installation information that identifies a second channel through which a second set of users requested installation of the client application is obtained, the second channel being characterized by the second promotional item and the second platform, wherein the second set of users is a subset of the second superset of users; obtain parameter values for user parameters associated with the users that requested installation of the client application, the user parameters including demographic parameters, such that the obtained parameter values include parameter values associated with the first set of users and parameter values associated with the second set of users; determine predicted economic values of the users based on the obtained parameter values, wherein the predicted economic values for the first set of users are determined based on the parameter values associated with the first set of users, and the predicted economic values for the second set users are determined based on the parameter values associated with the second set of users, wherein individual ones of the predicted economic values of the users represent one or more of a prediction for how likely the users are to spend consideration in the online game, a prediction for how often the users are likely to spend consideration in the online game, a prediction for how much the users are likely to spend in the online game, and/or a prediction for the likely level of engagement of the users in the online game; and determine recommended consideration expenditures for the first channel and/or the second channel based on a comparison of the predicted economic values for the first set of users and the predicted economic values for the second set of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method configured to determine the value of channels through which application installations are requested responsive to users requesting installation of a client application through the channels, wherein the client application provides access to an online game, and wherein individual ones of the channels are characterized by promotional items and platform throughs which the promotional information items are presented to potential users, wherein the potential users include a first superset of users and a second superset of users, the method being implemented in a computer system that includes one or more processors configured by machine-readable instructions, the method comprising:
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presenting a first promotional item via a first platform to a first superset of users; presenting a second promotional item via a second platform to a second superset of users; obtaining installation information for individual installations of the client application requested through the individual ones of the channels such that; first installation information that identifies a first channel through which a first set of users requested installation of the client application is obtained, the first channel being characterized by the first promotional item and the first platform, and second installation information that identifies a second channel through which a second set of users requested installation of the client application is obtained, the second channel being characterized by the second promotional item and the second platform; obtaining parameter values for user parameters associated with the users that requested installation of the client application, the user parameters including demographic parameters, such that the obtained parameter values include parameter values associated with the first set of users and parameter values associated with the second set of users; determining predicted economic values of the users based on the obtained parameter values, wherein the predicted economic values for the first set of users are determined based on the parameter values associated with the first set of users, and the predicted economic values for the second set users are determined based on the parameter values associated with the second set of users, wherein individual ones of the predicted economic values of the users represent one or more of a prediction for how likely the users are to spend consideration in the online game, a prediction for how often the users are likely to spend consideration in the online game, a prediction for how much the users are likely to spend in the online game, and/or a prediction for the likely level of engagement of the users in the online game; and determining recommended consideration expenditures for the first channel and/or the second channel based on a comparison of the predicted economic values for the first set of users and the predicted economic values for the second set of users. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification