System and method for targeted marketing and consumer resource management
First Claim
1. A method of gift card exchange performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:
- identifying a first gift card owned by a consumer, wherein the first gift card has a value and the value is associated with an account of the consumer;
identifying the value associated with the first gift card;
cancelling the first gift card; and
digitally replacing the first gift card with one or more new gift cards.
6 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for providing gift card exchange opportunities to consumers. For example, a consumer may elect to trade registered gifts cards by selecting the gift cards to swap and indicating the value of the card to be swapped. Cards may be digitally swapped, for example, via a universal transaction card, or gift cards may be cancelled and replaced with one or more new cards and partial gift card values may be exchanged. The consumer may use a consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.
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Citations
20 Claims
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1. A method of gift card exchange performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:
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identifying a first gift card owned by a consumer, wherein the first gift card has a value and the value is associated with an account of the consumer; identifying the value associated with the first gift card; cancelling the first gift card; and digitally replacing the first gift card with one or more new gift cards. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of gift card exchange performed by an enterprise infrastructure comprising one or more processors and non-transitory computer readable memory storing executable instructions, the one or more processors executing the executable instructions to cause the enterprise infrastructure to perform the method comprising:
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identifying a first gift card owned by a consumer for purchases at a first store; identifying a value associated with the first gift card, wherein the value associated with the first gift card is associated with an account of the consumer; and digitally swapping the first gift card with one or more other gift cards for purchases at other stores. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification