Intelligent marketing and advertising platform

• US 10,672,032 B2
• Filed: 08/10/2017
• Issued: 06/02/2020
• Est. Priority Date: 08/10/2017
• Status: Active Grant

• Current Assignee: Cooler Screens Inc.
• Original Assignee: Cooler Screens Inc.
• Inventors: Avakian, Arsen
• Primary Examiner(s): Bekerman, Michael
• Application Number:
  US15/674,198
• Publication Number:
  US 20190050900A1
• Time in Patent Office: 1,027 Days
• CPC Class Codes: G06F 3/0412 Digitisers structurally integrated in a display
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 10/20 Administration of product repair or maintenance
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06V 20/68 Food, e.g. fruit or vegetables
• CPC Class Codes: G07F 9/002 Vending machines being part of a centrally controlled network of vending machines
• CPC Class Codes: G07F 9/009 User recognition or proximity detection
• CPC Class Codes: G07F 9/0235 the arrangements being full-front touchscreens
• CPC Class Codes: G07F 9/026 for alarm, monitoring and auditing in vending machines or means for indication, e.g. when empty
• CPC Class Codes: G07F 9/105 Heating or cooling means, for temperature and humidity control, for the conditioning of articles and their storage dispensers for food articles requiring a processing by temperature treatment or conditioning before they are ready for dispensing G07F17/0064
• CPC Class Codes: G09F 2023/0033 on refrigerated containers
• CPC Class Codes: G09G 2380/04 Electronic labels
• CPC Class Codes: G09G 2380/06 Remotely controlled electronic signs other than labels

Abstract

An intelligent marketing and advertising platform which provides an innovative merchandising solution for retailers by effectively transforming the glass surface of retail product containers (such as cooler doors) into a non-transparent display of planograms. The merchandising solution provides for digital planograms and pricing management, real time promotional updates and sales data, etc. This is accomplished by converting/transforming the simple glass surface of a retail product container (such as cooler/freezer doors) into digital “smart” screens that provide for innovative advertising solutions.

Claims

1. An intelligent system for real-time inventory management, marketing, and advertising on a movable, non-transparent display on a surface of a retail product container, comprising:

a server comprising;

one or more server processors; and

a server memory storing computer-executable instructions that, when executed by the one or more server processors, cause the server to;

identify, via image recognition using inventory-taking hardware affixed to a first retail product container, an inventory of one or more retail products physically contained in the first retail product container of a plurality of retail product containers;

generate a planogram of the one or more retail products physically contained in the first retail product container;

display, on at least one non-transparent display on a surface of the first retail product container, the planogram, wherein the at least one non-transparent display blocks viewability from outside of the first retail product container of the one or more retail products physically contained in the first retail product container;

determine, in real-time, current pricing information regarding the one or more retail products physically contained in the first retail product container; and

display, on the at least one non-transparent display, the current pricing information regarding the one or more retail products physically contained in the first retail product container;

receive, using customer-detecting hardware at the first retail product container, first real-time sensor data of a customer; and

generate a promotion of a retail product of the one or more retail products for the customer based on behavioral analytics.

2. The system of claim 1, further storing computer-executable instructions that, when executed by the one or more server processors, cause the server to:

transmit data to a distributor and/or store regarding overall stock relating to the inventory of the one or more retail products of each of the plurality of retail product containers.

3. The system of claim 1, wherein the at least one non-transparent display on the surface of the first retail product is movable from an open position to a closed position, and wherein when in the closed position, the one or more retail products physically contained in the first retail product container are blocked from viewability from outside the first retail product container.

4. The system of claim 1, further storing computer-executable instructions that, when executed by the one or more server processors, cause the server to:

display, on the at least one non-transparent display on the surface of the first retail product container, the promotion of the retail product.

5. The system of claim 1, further storing computer-executable instructions that, when executed by the one or more server processors, cause the server to:

receive, via a means for customer detection at a second retail product container of the plurality of retail product containers, a second real-time sensor data of the customer, wherein the means for customer detection activates when the customer is within three feet; and

display, on at least one non-transparent display on the surface of a second retail product container, the promotion of the retail product for the customer.

6. The system of claim 1, further storing computer-executable instructions that, when executed by the one or more server processors, cause the server to:

determine, based on the determined inventory of the one or more retail products physically contained in the first retail product container of the plurality of retail product containers, a shortage of at least one of the one or more retail products; and

generate, based on the determined shortage, a restock order or a direct store delivery (DSD) alert for at least one of the one or more retail products.

7. The system of claim 1, further storing computer-executable instructions that, when executed by the one or more server processors, cause the server to:

receive real-time sales data of the one or more retail products physically contained in the first retail product container;

perform a supply and demand optimization of the one or more retail products; and

display, on the at least one non-transparent display on the surface of the first retail product container, a promotion of at least one of the one or more retail products physically contained in the first retail product container.

8. The system of claim 1, further comprising:

the plurality of retail product containers, wherein each retail product container is communicatively linked to the server over a network, and wherein each retail product container comprises;

an internal storage volume storing the one or more retail products;

at least one non-transparent display on a surface of each retail product container that prohibits viewing of the internal storage volume of the retail product container;

a customer-detecting hardware; and

an inventory-taking hardware, wherein the inventory-taking hardware comprises one or more cameras and is configured to collectively measure and learn to communicate the planogram.

9. A method involving a movable, non-transparent display on a surface of a retail product container, the method comprising:

determining, by a processor using image recognition, an inventory of one or more retail products physically contained in a first retail product container of a plurality of retail product containers;

generate, by the processor, a planogram of the one or more retail products physically contained in the first retail product container;

displaying, on at least one non-transparent display on a surface of the first retail product container, the planogram, wherein in a closed position, the at least one non-transparent display blocks viewability from outside of the first retail product container of the one or more retail products physically contained in the first retail product container;

determining, by the processor, current pricing information regarding the one or more retail products physically contained in the first retail product container; and

displaying, on the at least one non-transparent display on the surface of the first retail product container, the current pricing information; and

transmitting, by the processor, data to a distributor and/or store regarding overall stock relating to inventory of the one or more retail products of each of the plurality of retail product containers, wherein each of the plurality of retail product containers is associated with the distributor and/or store; and

generating, by the processor, a promotion of a retail product of the one or more retail products for a customer based on behavior analytics, wherein the retail product is physically contained in the first retail product container, and wherein the promotion is configured to be displayed on the non-transparent display.

10. The method of claim 9, further comprising:

displaying, on at least one non-transparent display on a surface of the at least one of the one or more retail product containers, the promotion of the retail product.

11. The method of claim 9, further comprising:

determining, based on the determined inventory of the one or more retail products physically contained in the first retail product container of the plurality of retail product containers, a shortage of at least one of the one or more retail products; and

generating, by the processor, based on the determined shortage, a restock order or a direct store delivery (DSD) alert for at least one of the one or more retail products.

12. A system comprising:

a plurality of retail product containers, wherein each retail product container comprises

an internal storage volume storing one or more retail products;

at least one non-transparent display on a surface of the retail product container that prohibits viewing of the internal storage volume of the retail product container;

a customer-detecting hardware; and

an inventory-taking hardware; and

a server comprising;

one or more server processors; and

a server memory storing computer-executable instructions that, when executed by the one or more server processors, cause the server to;

receive, from the inventory-taking hardware, an inventory of one or more retail products physically contained in the internal storage volume of the given retail product container of the plurality of retail product containers;

generate, by the one or more server processors, a planogram of the one or more retail products physically contained in the given retail product container;

displaying, on at least one non-transparent display on a surface of the given retail product container, the planogram, wherein in a closed position, the at least one non-transparent display blocks viewability from outside of the first retail product container of the one or more retail products physically contained in the first retail product container;

determine, in real-time by the one or more server processors, current pricing information regarding the one or more retail products physically contained in the internal storage volume of the given retail product container;

display the current pricing information regarding the one or more retail products physically contained in the internal storage volume of the given retail product container; and

receive, via the customer-detecting hardware at the given retail product container, activation of the non-transparent display to display a promotion of a retail product for a customer, wherein the retail product is physically contained in the internal storage volume of the given retail product container.

13. The system of claim 12, wherein the at least one non-transparent display comprises an interactive touchscreen, and wherein the at least one non-transparent display on the surface of the given retail product container of the plurality of retail product containers is configured to:

display a planogram relating to the one or more retail products physically contained in the internal storage volume of the given retail product container.

14. The system of claim 12,

wherein the at least one non-transparent display on the surface of the given retail product container of the plurality of retail product containers is configured to:

display the promotion of the retail product for the customer.