System and method for tracking and analyzing consumption
First Claim
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1. A method for tracking and analyzing consumption of consumer goods, said method comprising:
- providing a transparent electronic display for displaying advertising content related to the consumer goods, a sensor configured to detect whether any of the consumer goods have been selected by a customer, and a CPU in electrical communication with the sensor and the transparent electronic display;
displaying a variety of advertising content on the transparent electronic display;
monitoring the sensor; and
storing consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected.
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Abstract
A system and method for tracking and analyzing consumption of consumer goods is provided. A transparent electronic display displays advertising content related to nearby consumer goods. A sensor detects whether any of the consumer goods have been selected by a customer. A CPU in electrical communication with the sensor and the transparent electronic display monitors the sensor and stores consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected.
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Citations
20 Claims
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1. A method for tracking and analyzing consumption of consumer goods, said method comprising:
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providing a transparent electronic display for displaying advertising content related to the consumer goods, a sensor configured to detect whether any of the consumer goods have been selected by a customer, and a CPU in electrical communication with the sensor and the transparent electronic display; displaying a variety of advertising content on the transparent electronic display; monitoring the sensor; and storing consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for tracking and analyzing consumption of consumer goods comprising:
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a transparent electronic display configured to display advertising content related to the consumer goods, wherein the consumer goods are located in close proximity with the transparent electronic display; a sensor configured to track whether any of the various consumer goods have been selected by a customer; a CPU in electrical communication with the sensor and the transparent electronic display, wherein the CPU is configured to store consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected; and a wireless transmitter/receiver in electrical connection with the CPU configured to transmit the consumption data to a remote location. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A method for tracking and analyzing consumption of consumer goods, said method comprising
providing a transparent electronic display for displaying advertising content related to the consumer goods, a sensor configured to detect whether any of the consumer goods have been selected by a customer, a CPU in electrical communication with the sensor and the transparent electronic display, and a wireless transmitter/receiver in electrical communication with the CPU; - and
displaying a variety of advertising content on the transparent electronic display; monitoring the sensor; storing consumption data regarding the content displayed on the transparent electronic display when the sensor detects that any of the consumer goods have been selected; transmitting the consumption data to a remote location; calculating a current average of the number of times any of the consumer goods have been selected over a specified period of time; comparing the current average to a historical average of the number of times any of the consumer goods have been selected over a second specified period of time; and storing data regarding the identity of the content displayed on the electronic display when the current average exceeds the historical average. - View Dependent Claims (19, 20)
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Specification