Personalizing an online service based on data collected for a user of a computing device

• US 10,685,072 B2
• Filed: 02/07/2017
• Issued: 06/16/2020
• Est. Priority Date: 06/02/2010
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Rubin, Mark, Hein, Brian
• Primary Examiner(s): Morrison, Jay A
• Application Number:
  US15/426,343
• Publication Number:
  US 20170147699A1
• Time in Patent Office: 1,225 Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/306 User profiles

Abstract

An Internet or other online service is personalized or customized based on data collected for a user of a computing device. In one embodiment, a method includes: storing a plurality of person profiles for persons associated with communications received by a user of a computing device; receiving data associated with an online service; and filtering, using at least one processor, the data based on the plurality of person profiles, wherein the filtered data is for display to the user on the computing device.

Claims

1. A method, comprising:

storing, in a database, a plurality of person profiles for first persons associated with communications received by a user of a computing device;

storing, by at least one processor, activity data associated with prior activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the first persons, wherein the functions of the computing device are associated with at least one software application on the computing device, and the user activates the functions in a user interface on the computing device when communicating with the respective first person;

filtering the person profiles to provide a plurality of highly-ranked persons, the filtering using a relevancy ranking based in part on the stored activity data for each of the plurality of person profiles;

issuing a query to an online service, the query comprising a list of the plurality of highly-ranked persons, the online service providing an account associated with the user, the account storing a mapping of other users to the user, and the query including a request for a list of users matching the highly-ranked persons, each of the other users having a respective account with the online service;

receiving a response to the query from the online service, the response including a set of responsive users, including at least one user that is not associated with the user by the online service, and content generated by the responsive users; and

transmitting the content to the user.

2. The method of claim 1, further comprising:

receiving a feed from the online service, the feed comprising messages from the first persons;

filtering the feed to select first messages from the highly-ranked persons; and

causing presentation, on a display, of the first messages to the user.

3. The method of claim 2, further comprising receiving a user selection of a maximum number of messages that the user is to receive in the filtered feed for any given predetermined time period.

4. The method of claim 1, further comprising adding information about each respective first person to its respective message, wherein the added information is not shown for messages of the respective first person in a home stream of the user on the online service.

5. The method of claim 4, wherein the added information is obtained from prior messages that the user has received.

6. The method of claim 1, further comprising receiving a user selection from the computing device associated with a message from a second person, and in response to the user selection, presenting a contact to the user that includes information about the second person, wherein the included information is obtained from at least one of the plurality of person profiles.

7. The method of claim 2, further comprising displaying an indication to the user for each respective first message to indicate whether the user is explicitly following the respective person on the online service.

8. The method of claim 1, wherein the computing device is a mobile device, and the method further comprises storing at least a portion of the plurality of person profiles in a memory of the mobile device.

9. The method of claim 1, wherein the filtering is further based on a ratio of noise to relevancy ranking for the person profiles.

10. The method of claim 1, wherein each of the person profiles includes data extracted from a respective document received by the user from each of the first persons.

11. A system, comprising:

at least one processor; and

memory storing instructions configured to instruct the at least one processor to;

store a plurality of person profiles for first persons associated with communications received by a user;

store activity data associated with prior activities of the user on a computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the first persons, wherein the functions of the computing device are associated with at least one software application on the computing device, and the user activates the functions in a user interface on the computing device when communicating with the respective first person;

filter person profiles to provide a plurality of highly-ranked persons, the filtering using a relevancy ranking based in part on the stored activity data for each of the plurality of person profiles;

issue a query to an online service, the query comprising a list of the plurality of highly-ranked persons, the online service providing an account associated with the user, the account storing a mapping of other users to the user, and the query requesting a list of users matching the highly-ranked persons, each of the users having a respective account with the online service;

receive a response to the query from the online service, the response including a set of responsive users, including at least one user that is not associated with the user by the online service, and content generated by the responsive users; and

transmit the content to the user.

12. The system of claim 11, wherein the instructions are further configured to instruct the at least one processor to:

receive a feed from the online service, the feed comprising messages from the first persons; and

filter the feed to select first messages from the highly-ranked persons.

13. The system of claim 12, wherein each of the first messages further comprises data for each respective highly-ranked person, and wherein the data is selected from the respective person profile for the respective highly-ranked person.

14. The system of claim 11, wherein the instructions are further configured to instruct the at least one processor to determine new persons from the plurality of person profiles that are able to be followed on the online service.

15. The system of claim 14, wherein the instructions are further configured to instruct the at least one processor to add the user as a new user of the online service including using the new persons as initial persons for the user to follow on the online service.

16. The system of claim 14, wherein the determining of new persons that are able to be followed comprises selecting the new persons from persons that are top-ranked contacts of the user.

17. The system of claim 14, wherein the determining new persons that are able to be followed comprises using message addresses to determine persons that are active on the online service.

18. A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to:

store a plurality of person profiles for first persons associated with communications received by a user of a computing device;

store activity data associated with prior activities of the user on the computing device regarding respective functions of the computing device that are activated by the user when communicating with each of the first persons, wherein the functions of the computing device are associated with at least one software application on the computing device, and the user activates the functions in a user interface on the computing device when communicating with the respective first person;

filter person profiles to provide a plurality of highly-ranked persons, the filtering using a relevancy ranking based in part on the stored activity data for each of the plurality of person profiles;

issue a query to an online service, the query comprising a list of the plurality of highly-ranked persons, the online service providing an account associated with the user, the account storing a mapping of other users to the user, and the query requesting a list of users matching the highly-ranked persons, each of the users having a respective account with the online service;

receive a response to the query from the online service, the response including a set of responsive users, including at least one user that is not associated with the user by the online service, and content generated by the responsive users; and

transmit the content to the user.

19. The storage medium of claim 18, wherein the instructions further cause the system to:

receive a feed from the online service;

filter the feed to select first messages from the highly-ranked persons; and

cause presentation, on a display, of the first messages to the user.

20. The storage medium of claim 19, wherein the instructions further cause the system to add information about each respective person to its respective first message.

21. The storage medium of claim 20, wherein the added information is obtained from prior messages that the user has received.

22. The storage medium of claim 19, wherein the instructions further cause the system to present a contact to the user that includes information about a second person, wherein the included information is obtained from at least one of the plurality of person profiles.