Methods and apparatus to measure exposure to streaming media
First Claim
1. An apparatus to measure exposure to streaming media, the apparatus comprising:
- means for retrieving metadata associated with media presented at a client device, the metadata located in an ID3 tag, the means for retrieving to extract data from a first field of the metadata;
means for determining a location to transmit the metadata, the location determined based on the data from the first field of the metadata; and
means for communicating to transmit a request to the location, the request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the location, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media.
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting metadata associated with streaming media presented at a client device. Data is extracted from a first field of the metadata. The data from the first field of the metadata is processed to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media. In response to the detection of the metadata, the first request is sent from the client device to the first internet domain.
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Citations
20 Claims
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1. An apparatus to measure exposure to streaming media, the apparatus comprising:
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means for retrieving metadata associated with media presented at a client device, the metadata located in an ID3 tag, the means for retrieving to extract data from a first field of the metadata; means for determining a location to transmit the metadata, the location determined based on the data from the first field of the metadata; and means for communicating to transmit a request to the location, the request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the location, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus to measure exposure to streaming media, the apparatus comprising:
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means for retrieving metadata associated with streaming media presented at a client device, the metadata located in an ID3 tag, the means for retrieving to extract data from a first field of the metadata; means for determining a first internet domain to transmit the metadata, the first internet domain determined based on the data from the first field of the metadata; and means for communicating a first request to the first internet domain, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the first internet domain, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media, the means for communicating to receive a redirection message from the first internet domain, the means for communicating to send, in response to the redirection message, a second request to a second internet domain specified by the redirection message, the means for communicating to provide second user-identifying data to the second internet domain. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus to measure exposure to streaming media, the apparatus comprising:
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means for extracting metadata associated with streaming media presented at a client device, the means for extracting to extract data from a first field of the metadata; means for determining a first internet domain to transmit the metadata, the first internet domain determined based on the data from the first field of the metadata; and means for communicating a first request to the first internet domain, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the first internet domain, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media, the means for communicating to receive a redirection message from the first internet domain, the means for communicating to send, in response to the redirection message, a second request to a second internet domain specified by the redirection message, the means for communicating to provide second user-identifying data to the second internet domain. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification