Method, computer program product and electronic device for hyper-local geo-targeting

• US 10,691,730 B2
• Filed: 03/25/2013
• Issued: 06/23/2020
• Est. Priority Date: 11/11/2009
• Status: Active Grant

• Current Assignee: Digital Envoy, Inc. (Landmark Media Enterprises LLC)
• Original Assignee: Digital Envoy, Inc. (Landmark Media Enterprises LLC)
• Inventors: Burdette, Jeff, Hebenstreit, Joseph, Cabrera, Richard, Lee, Christopher Jason, Friedman, Robert, Helsper, David
• Primary Examiner(s): Winder, Patrice L
• Application Number:
  US13/849,722
• Publication Number:
  US 20130227069A1
• Time in Patent Office: 2,647 Days
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: H04L 2101/60 Types of network addresses
• CPC Class Codes: H04L 2101/69 using geographic information, e.g. room number
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A method, computer program product and electronic device are provided for providing hyper-local geo-targeting based on validated, user-supplied geographic information, wherein the user'"'"'s anonymity may be maintained. In particular, user-supplied geographic information may be collected in association with a truncated IP address. Once collected, the user-supplied information may be validated using geographic data previously derived from one or more complete IP addresses corresponding to the received truncated IP address. The derived geographic data may have been derived using a system that maps the routing infrastructure of the Internet in order to determine where endpoints on the Internet are located. The validated, user-supplied geographic information, which may be more specific than the derived geographic data, may then be used to provide more granular and accurate geo-targeting, all the while maintaining the privacy of the individual users.

Claims

1. A method for providing hyper-local geo-targeting information, the method comprising:

receiving, by a computer (geo-intelligence server) over a network from a network server, a user Internet Protocol (IP) address, wherein the user IP address is associated with a user device associated with a user, wherein the user IP address is received while maintaining the anonymity of the user;

receiving, by the computer from the network server, anonymous user-supplied geographic information associated with the user IP address, wherein the user supplies the anonymous user-supplied geographic information to the network server via the user device;

associating at least one stored IP address with the user IP address, wherein the at least one stored IP address is not the same as the user IP address;

retrieving, by the computer from a database, stored geographic data corresponding to the at least one stored IP address;

validating, by the computer, the anonymous user-supplied geographic information, the user-supplied geographic information associated with the user IP address, based at least in part on the stored geographic data associated with the at least one stored IP address; and

providing the anonymous user-supplied geographic information as the hyper-local geo-targeted information once the user-supplied geographic information is validated.

2. The method of claim 1, wherein the anonymous user-supplied geographic information comprises a postal code associated with the user.

3. The method of claim 1, comprising the initial steps of:

deriving geographic data from the at least one stored IP address; and

storing the derived geographic data in the database in association with the corresponding IP address.

4. The method of claim 3, wherein the derived geographic data corresponding to the at least one stored IP address is generated by:

identifying, for a respective IP address, one or more intermediate hosts between a source host and a target host associated with the respective IP address;

determining a geographic location associated with respective intermediate hosts; and

determining a geographic location of the target host based at least in part on the geographic location of respective intermediate hosts.

5. The method of claim 1, wherein validating the user-supplied geographic information further comprises:

determining whether the anonymous user-supplied geographic information is the same or equivalent to the stored geographic data associated with the at least one stored IP address.

6. The method of claim 5, wherein the anonymous user-supplied geographic information is the same or equivalent to the stored geographic data when the anonymous user-supplied geographic information and the stored geographic data correspond to the same or equivalent geographic location.

7. The method of claim 5 further comprising:

identifying the at least one stored IP address for which the stored geographic data is the same or equivalent to the anonymous user-supplied geographic information.

8. The method of claim 7 further comprising:

replacing the geographic data stored in the database in association with the at least one stored IP address with the anonymous user-supplied geographic information.

9. The method of claim 8 further comprising:

receiving, from a web server, a request for geographic information associated with the user IP address; and

transmitting, to the web server, the anonymous user-supplied geographic information, such that the web server can provide the hyper local geo-targeted information to a user associated with the user IP address.

10. The method of claim 1, wherein the user IP address is a truncated IP address.

11. The method of claim 1, wherein the stored geographic data comprises a confidence level.

12. A computer program product for providing hyper-local geo-targeting information, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, said non-transitory computer-readable program code portions comprising:

a first executable portion for receiving a user Internet Protocol (IP) address from a network server, wherein the user IP address is associated with a user, wherein the user IP address is received while maintaining the anonymity of the user;

a second executable portion for receiving anonymous user-supplied geographic information associated with the user IP address;

a third executable portion for associating at least one stored IP address associated with the user IP address, wherein the at least one stored IP address is not the same as the user IP address;

a fourth executable portion for retrieving, from a database, stored geographic data corresponding to the stored IP address; and

a fifth executable portion for validating the anonymous user-supplied geographic information, the user-supplied geographic information associated with the user IP address, based at least in part on the stored geographic data associated with the at least one stored IP address, and providing the anonymous user-supplied geographic information as the hyper-local geo-targeted information once the user-supplied geographic information is validated.

13. The computer program product of claim 12, wherein the anonymous user-supplied geographic information comprises a postal code associated with the user.

14. The computer program product of claim 12, wherein the non-transitory computer-readable program code portions further comprise:

a sixth executable portion for deriving geographic data from the at least one stored IP address; and

a seventh executable portion for storing the derived geographic data in the database in association with the corresponding at least one stored IP address.

15. The computer program product of claim 14, wherein the sixth executable portion is configured to:

identify, for the at least one stored IP address, one or more intermediate hosts between a source host and a target host associated with the at least one stored IP address;

determine a geographic location associated with respective intermediate hosts; and

determine a geographic location of the target host based at least in part on the geographic location of respective intermediate hosts.

16. The computer program product of claim 12, wherein the fourth executable portion is configured to:

determine whether the anonymous user-supplied geographic information is the same or equivalent to the stored geographic data associated with the at least one stored IP address.

17. The computer program product of claim 16, wherein the anonymous user-supplied geographic information is the same or equivalent to the stored geographic data when the anonymous user-supplied geographic information and the stored geographic data correspond to the same or equivalent geographic location.

18. The computer program product of claim 16, wherein the non-transitory computer-readable program code portions further comprise:

a sixth executable portion for identifying the at least one stored IP address for which the stored geographic data is the same or equivalent to the anonymous user-supplied geographic information.

19. The computer program product of claim 18, wherein the non-transitory computer-readable program code portions further comprise:

a seventh executable portion for replacing the stored geographic data stored in the database in association with the at least one stored IP address with the anonymous user-supplied geographic information.

20. The computer program product of claim 12, wherein the user IP address is a truncated IP address.

21. The computer program product of claim 12, wherein the stored geographic data comprises a confidence level.

22. An electronic device for providing hyper-local geo-targeting information, comprising:

a processor configured to;

receive a user Internet Protocol (IP) address from a network server, wherein the user IP address is associated with a user device associated with a user, wherein the user IP address is received while maintaining the anonymity of the user;

receive anonymous user-supplied geographic information associated with the user IP address, wherein the anonymous user-supplied geographic information is supplied to the network server by the user via the user device;

associating at least one stored IP address with the user IP address, wherein the at least one stored IP address is not the same as the user IP address;

retrieve, from a database, stored geographic data corresponding to the stored IP address;

validate the user-supplied geographic information, the user-supplied geographic information associated with the user IP address, based at least in part on the stored geographic data associated with the at least one stored IP address; and

providing the anonymous user-supplied geographic information as the hyper-local geo-targeted information once the user-supplied geographic information is validated.

23. The electronic device of claim 22, wherein the user IP address is a truncated IP address.

24. The electronic device of claim 22, wherein the stored geographic data comprises a confidence level.