Temporal based online search and advertising
First Claim
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1. A method of presenting advertising with an online computing system comprising:
- a) [i] identifying an electronic document being reviewed by a user within an interface, said electronic document referencing a first event;
[ii] identifying content in said electronic document with the computing system representing at least one first subject and a related first subject status for said first event;
wherein said first subject is assigned to a plurality of subject status values associated with said first event;
b) processing said electronic document with the computing system to determine temporal characteristics of such document including by determining which of said plurality of assigned subject status values is represented by said first related subject status identified for said first subject; and
wherein said temporal characteristics are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone;
c) presenting advertising with the computing system based at least in part on said temporal characteristics of such document including said first subject status value determined for said first event.
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Abstract
Advertising and search is performed using temporal parameters of stories, events, topics and electronic documents. The contents of a document relating to an event/topic is analyzed to identify temporal components. These components can be compared with corresponding counterparts in other documents to identify a relative temporal order, and to help drive an advertising engine or search engine.
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Citations
33 Claims
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1. A method of presenting advertising with an online computing system comprising:
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a) [i] identifying an electronic document being reviewed by a user within an interface, said electronic document referencing a first event; [ii] identifying content in said electronic document with the computing system representing at least one first subject and a related first subject status for said first event; wherein said first subject is assigned to a plurality of subject status values associated with said first event; b) processing said electronic document with the computing system to determine temporal characteristics of such document including by determining which of said plurality of assigned subject status values is represented by said first related subject status identified for said first subject; and
wherein said temporal characteristics are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone;c) presenting advertising with the computing system based at least in part on said temporal characteristics of such document including said first subject status value determined for said first event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of presenting advertising in response to a search query with an online computing system comprising:
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a) receiving a search query from a user; wherein said search query includes keywords correlated to a first event, said first event being associated by the computing system with one or more outcome states; b) generating a set of search results, including a set of electronic documents, which are responsive to the search query with the online computing system; c) [i] processing said set of electronic documents with the computing system to determine temporal characteristics of such documents with respect to said first event, including any outcome state identified in content therein;
wherein said temporal characteristics include content characteristics associated with said electronic document but that are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone;[ii] ranking said set of electronic documents and presenting selected ones to the user with the computing system which contain content for a most current outcome state of said one or more outcome states; d) presenting advertising with the computing system based at least in part on said temporal characteristics of such documents including said most current outcome state identified for said first event. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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23. A method of presenting advertising within a news aggregator using an online computing system comprising:
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a) identifying a first news story being reviewed by a user within an interface for a website; wherein said first news story includes keywords correlated by the computing system to a first event, said first event being associated by the computing system with one or more event states; b) processing said first news story with the computing system to determine temporal characteristics of such story with respect to said first event including any first event state identified in content therein;
wherein said temporal characteristics include characteristics associated with said electronic document but that are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone;c) predicting said user'"'"'s expected review time of stories within said website for said first event with the computing system, based on identifying said first event state in said first news story and subsequent event states associated with said first event identified in other news stories not reviewed yet by said first user; d) adjusting one of at least an advertising auction or an advertising presentation with the computing system based at least in part on the results of steps (b) and/or (c). - View Dependent Claims (24)
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25. A method of presenting advertising within a news aggregator using an online computing system comprising:
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a) [i] assigning a plurality of predetermined potential outcome event states to a first event with the computing system; [ii] identifying a news story for the first event being reviewed by a user within an interface; b) processing said news story to determine temporal characteristics of such story with respect to said first event with the computing system, including determining an event state identified in such news story for such first event;
wherein said temporal characteristics include characteristics associated with said news story but that are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone;c) predicting changes in temporal characteristics of said news story with respect to, said first event with the computing system, including a predicted change from said identified event state to a related one of the plurality of predetermined potential outcome event states; d) adjusting one of at least an advertising auction or an advertising presentation with the computing system based at least in part on the results of steps (b) and/or (c). - View Dependent Claims (26, 27, 28)
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29. A method of presenting advertising within a search page using an online computing system comprising:
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a) assigning a plurality of predetermined potential outcome event states to a first event with the computing system; b) receiving a query from a user for a news story for the first event; c) processing said news story to determine temporal characteristics of such story with respect to said first event with the computing system, including determining an event state identified in such news story for such first event; wherein said temporal characteristics include characteristics associated with said news story but that are not any of a creation time alone, a publication time alone, or a combination of a creation time and a publication time alone; e) matching said determined event state in said news story for the first event to a selected one of said plurality of predetermined outcome event states; d) presenting advertising to the user in response to the query with the computing system with one or more advertisements correlated to said selected one of said plurality of predetermined outcome states. - View Dependent Claims (30, 31, 32, 33)
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Specification