Billboard print material and installation method

• US 10,699,607 B2
• Filed: 04/15/2019
• Issued: 06/30/2020
• Est. Priority Date: 04/18/2018
• Status: Active Grant

• Current Assignee: R2 Billboards, LLC
• Original Assignee: R2 Billboards, LLC
• Inventors: Rackley, Roderick R., Ridless, Hank
• Primary Examiner(s): Hoge, Gary C
• Application Number:
  US16/384,705
• Publication Number:
  US 20190325793A1
• Time in Patent Office: 442 Days
• CPC Class Codes: G09F 15/0018 panel clamping or fastening means
• CPC Class Codes: G09F 15/0025 display surface tensioning means
• CPC Class Codes: G09F 15/0037 supported by a post
• CPC Class Codes: G09F 15/02 Bills, posters, or the like therefor

Abstract

A billboard advertising apparatus and installation method include an under-layer base and an overlying image layer. The under-layer provides an opaque white surface to a billboard panel as well as protection for the overlying image layer. The image layer is a thin translucent color layer with advertising or message copy. With the presence of a base or under-layer, the cost to make the image layer may be significantly reduced.

Claims

1. A billboard display system comprising:

a billboard structure having at least one area defining a display face;

an opaque white under layer surface positioned over the display face, the under-layer surface substantially void of visible markings;

a translucent, digitally printed image layer,

wherein the translucent printed image surface is installed over the white, opaque under layer surface.

2. The billboard display system of claim 1, wherein the opaque white layer comprises at least one of a painted surface and a layer of white material affixed to the billboard structure and configured to cover the display face.

3. The billboard display system of claim 2, wherein the opaque white layer is removably affixed to the billboard structure with mechanical fasteners.

4. The billboard display system of claim 3, wherein the fasteners comprise tensioning straps, spring tensioners, pole tensioners, snaps, hook and loop fasteners, and adhesives.

5. A method for providing advertising on a billboard, the billboard having a display face for receiving advertising, comprising:

securing a white under-layer to the billboard to cover at least a portion of the display face;

securing a first image layer over the white under layer, wherein the first image layer is a translucent material with an image applied to the translucent material.

6. The method of claim 5, further comprising:

allowing a period of time to elapse following securing the first image layer;

removing the first image layer; and

securing a second image layer over the white under-layer, wherein the second image layer is a translucent material with an image applied to the translucent material.

7. The method of claim 6, wherein the white under-layer comprises one of a flexible textile, white paint and a white vinyl.

8. The method of claim 6, further comprising applying at least one of a polymer coating, an extrusion coating and a solution coating to the first image layer.

9. The method of claim 8, wherein the at least one of a polymer coating, extrusion coating and solution coating is applied to the first image layer before an image is applied to the first image layer.

10. The method of claim 9, wherein the at least one of a polymer coating, extrusion coating and solution coating is applied to the first image layer after an image is applied to the first image layer.