Social platform with enhanced privacy and integrated customization features
First Claim
1. A method of providing an advertisement, the method comprising:
- receiving identity information corresponding to a user of an interactive service, the interactive service having an operator;
determining an advertisement viewing preference of the user;
determining, based on the advertisement viewing preference, first advertisement criteria;
receiving, from an advertiser, a first advertisement;
in accordance with a determination that the first advertisement satisfies the first advertisement criteria, presenting the first advertisement to the user;
receiving, from the user, input corresponding to the first advertisement;
anonymizing the input with respect to the advertiser; and
communicating the anonymized input to the advertiser,wherein;
the input is not communicated to the operator of the interactive service,the identity information is not communicated to the advertiser, andthe identity information is not communicated to the operator of the interactive service.
1 Assignment
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Accused Products
Abstract
The present invention provides a social networking platform offering various services, such as, facilitating aggregation and management of a user'"'"'s interaction on one or more social networking platforms, offering enhanced control over the level of privacy associated with the flow of user data, offering tools to customize the user'"'"'s exposure to advertisement-related content on the social networking platform(s), integrating features to control aspects of how data/content is presented to and visualized by the user, empowering the user to multicast direct messages to other users without the other users having to meet certain constraints, empowering the user to create and/or join a group based on messaging threads, and the like. One or more of these enhanced services/features are associated with a powerful framework of authentication/permission model for access control.
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Citations
8 Claims
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1. A method of providing an advertisement, the method comprising:
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receiving identity information corresponding to a user of an interactive service, the interactive service having an operator; determining an advertisement viewing preference of the user; determining, based on the advertisement viewing preference, first advertisement criteria; receiving, from an advertiser, a first advertisement; in accordance with a determination that the first advertisement satisfies the first advertisement criteria, presenting the first advertisement to the user; receiving, from the user, input corresponding to the first advertisement; anonymizing the input with respect to the advertiser; and communicating the anonymized input to the advertiser, wherein; the input is not communicated to the operator of the interactive service, the identity information is not communicated to the advertiser, and the identity information is not communicated to the operator of the interactive service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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Specification