Engaged micro-interactions on digital devices

• US 10,701,164 B2
• Filed: 03/29/2017
• Issued: 06/30/2020
• Est. Priority Date: 06/17/2016
• Status: Active Grant

• Current Assignee: TATA Consultancy Services Limited (Tata Sons Pvt Ltd.)
• Original Assignee: TATA Consultancy Services Limited (Tata Sons Pvt Ltd.)
• Inventors: Devkar, Sujit, Doke, Pankaj, Lobo, Sylvan
• Primary Examiner(s): Patel, Dhairy A
• Assistant Examiner(s): Khakural, Sujana
• Application Number:
  US15/473,378
• Publication Number:
  US 20170366628A1
• Time in Patent Office: 1,189 Days
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A technique for engaged micro-interactions on digital devices is disclosed. In an embodiment, activities performed on a digital device are monitored. Further, at least one user accessing the digital device and friends associated with the user are determined based on the activities. Furthermore, a profile for the user and friends is created. Moreover, time spent and required to perform an action on content are determined based on the profile. In addition, a list of desires associated with the user and/or friends is determined based upon the activities and/or time spent and required to perform the action on the content. Also, the list of desires are ranked based on the activities to be performed by the user and friends. The user and/or friends are then engaged by providing a micro-interaction on the digital device based on the ranking of the list of desires and a time required to download online content.

Claims

1. A method, performed by an engagement unit on a digital device, comprising:

monitoring, using multiple sensors in the digital device, activities performed by at least one user and friends associated with at least one user on a digital device, wherein the activities comprise collocated or non-collocated reading, browsing, playing game, chatting and a collaborative session;

determining the at least one user accessing the digital device and the friends associated with the at least one user based on the activities performed on the digital device;

creating a profile for the at least one user and friends associated with the at least one user, wherein the profile comprises a voice profile, a behavior profile, a gesture profile and an activity profile;

wherein the profile is created by capturing and analyzing a voice, emotions, hand gestures, behavior, eye gaze and activities monitored for the at least one user and friends associated with the at least one user;

determining time spent on content presented via a mobile application on the digital device and time required to perform an action on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of the user and the friends associated with the at least one user, wherein the action comprises at least one of reading, viewing and making a decision;

wherein determining at least one of the time spent on the content and time required for performing the action on the content by the at least one of the user and the friends associated with the at least one user, comprises;

dividing the content presented on the digital device into multiple pages, wherein each of the multiple pages is a unit of content visible to the at least one of the user and the friends associated with the at least one user;

computing a number of words and images in each of the multiple pages; and

determining the time spent on the content and the time required to perform the action on the content based on the profile of the at least one of the user and the friends associated with the at least one user when one of the multiple pages appears on the digital device;

determining a list of desires associated with the at least one of the user and the friends associated with the at least one user based upon at least one of the time spent on the content, time required to perform the action on the content and the activities;

ranking the list of desires based on the activities to be performed by the at least one of the user and the friends associated with the at least one user;

computing a download time of online content when the at least one of user and the friends associated with the at least one user request the online content by using the mobile application on the digital device, wherein said computing download time is based on obtained network latency information, number of concurrent requests, network utilization information and response time information form a remote service provider; and

engaging the at least one of user and the friends associated with the at least one user by providing a micro-interaction on the digital device, while the online content is downloading over the Internet as requested by the at least one of user and the friends associated with the at least one user using the mobile application, wherein the micro-interactions are displayed via the mobile application on the digital device to the user when the download time of the online content is greater than a predetermined threshold time, wherein the micro-interactions is user preferred content based on the ranked list of desires associated with the at least one of the user and the friends associated with the at least one user which is obtained by searching a local database of the digital device based on a criteria for the user, wherein the database stores the user preferred content which is downloaded to the digital device when the user requests different content, and wherein the micro-interactions are provided when a difference between the download time of the online content and a time required to perform an action on the micro-interaction by the at least one of the user and the friends associated with the at least one user is zero.

2. The method as claimed in claim 1,

wherein the multiple sensors comprise a proximity sensor, a gyroscope, an accelerometer and an orientation sensor.

3. The method as claimed in claim 1, further comprising:

determining at least one of a tag or a comment in the one of the multiple pages; and

determining the time spent on the one of the multiple pages and the time required to perform the action on the one of the multiple pages along with the determined at least one of the tag or comment on the digital device based on the profile of the at least one of the user and the friends associated with the at least one user.

4. The method as claimed in claim 1, wherein determining the time spent on the content using the mobile application and time required for making the decision on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of the user and the friends associated with the at least one user, comprises:

recording triggers in the activities, wherein the triggers comprise the content that requires user'"'"'s input; and

determining the time spent on the content and time required for making the decision on the content.

5. The method as claimed in claim 1, wherein providing the micro-interaction comprises at least one of phone vibrations, a change of screen brightness or colors and displaying text or image snippets to the at least one user and the friends associated with the at least one user.

6. The method as claimed in claim 1, wherein the list of desires comprise at least one of reading jokes and viewing images of a person or place and content which is required to read or view based on an activity being performed.

7. A digital device comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor, wherein the memory comprises an engagement unit to;

monitor, using multiple sensors in the digital device, activities performed by at least one user and friends associated with at least one user on the digital device, wherein the activities comprise collocated or non-collocated reading, browsing, playing game, chatting and a collaborative session;

determine the at least one user accessing the digital device and the friends associated with the at least one user based on the activities performed on the digital device;

create a profile for the at least one user and friends associated with the at least one user, wherein the profile comprises a voice profile, a behavior profile, a gesture profile and an activity profile;

wherein the profile is created by capturing and analyzing a voice, emotions, hand gestures, behavior, eye gaze and activities monitored for the at least one user and friends associated with the at least one user;

determine time spent on content presented via a mobile application on the digital device and time required to perform an action on the content by the at least one of the user and the friends associated with the at least one user based on the profile of the at least one of user and the friends associated with the at least one user, wherein the action comprises at least one of reading, viewing and making a decision;

wherein the engagement unit is further configured to;

divide the content presented on the digital device into multiple pages, wherein each of the multiple pages is a unit of content visible to the at least one of the user and the friends associated with the at least one user;

compute a number of words and images in each of the multiple pages; and

determine the time spent on the content and the time required to perform the action on the content based on the profile of the at least one of the user and the friends associated with the at least one user when one of the multiple pages appears on the digital device;

determine a list of desires associated with the at least one of the user and the friends associated with the at least one user based upon at least one of the time spent on the content, time required to perform the action on the content and the activities;

rank the list of desires based on the activities to be performed by the at least one user and the friends associated with the at least one user;

compute a download time of online content when the at least one of the user and the friends associated with the at least one user request the online content by using the mobile application on the digital device, wherein said computing download time is based on obtained network latency information, number of concurrent requests, network utilization information and response time information form a remote service provider; and

engage the at least one of the user and the friends associated with the at least one user by providing a micro-interaction on the digital device, while the online content is downloading over the Internet as requested by the at least one of user and the friends associated with the at least one user using the mobile application, wherein the micro-interactions are displayed via the mobile application on the digital device to the user when the download time of the online content is greater than a predetermined threshold time, wherein the micro-interactions is an user preferred content based on the ranked list of desires associated with the at least one of the user and the friends associated with the at least one user which is obtained by searching a local database of the digital device based on a criteria for the user, wherein the database stores the user preferred content which is downloaded to the digital device when the user requests different content, and wherein the micro-interactions are provided when a difference between the download time of the online content and a time required to perform an action on the micro-interaction by the at least one of the user and the friends associated with the at least one user is zero.

8. The digital device as claimed in claim 7, wherein the multiple sensors comprise a proximity sensor, a gyroscope, an accelerometer and an orientation sensor.

9. The digital device as claimed in claim 7, wherein the engagement unit is further configured to:

determine at least one of a tag or a comment in the one of the multiple pages; and

determine the time spent on the one of the multiple pages and the time required to perform the action on the one of the multiple pages along with the determined at least one of the tag or comment on the digital device based on the profile of the at least one of the user and the friends associated with the at least one user.

10. The digital device as claimed in claim 7, wherein the engagement unit is configured to:

record triggers in the activities, wherein the triggers comprise the content that requires user'"'"'s input; and

determine the time spent on the content using the mobile application and time required for making the decision on the content.

11. The digital device as claimed in claim 7, wherein providing the micro-interaction comprises at least one of phone vibrations, a change of screen brightness or colors and displaying text or image snippets to the at least one user and the friends associated with the at least one user.

12. The digital device as claimed in claim 7, wherein the list of desires comprise at least one of reading jokes and viewing images of a person or place and content which is required to read or view based on an activity being performed.