Active impression tracking

• US 10,705,669 B2
• Filed: 03/15/2013
• Issued: 07/07/2020
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Anderson, Nathan, Hodgman, David P.
• Primary Examiner(s): Vu, Toan H
• Application Number:
  US13/833,219
• Publication Number:
  US 20140282117A1
• Time in Patent Office: 2,671 Days
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Aspects of the disclosure relate to tracking user engagement with an interface. In one aspect, interaction of a user with a user interface can be detected and, in response to such interaction, it can be determined if the user interface was updated. In a scenario in which it is determined that the user interface was updated, an impression metric indicative of engagement of the user with the user interface can be updated. The updated metric can permit the tracking of user engagement.

Claims

1. A method, comprising:

detecting, by at least one computing device, that a first user interface for rendering first content has been loaded by a user device at a first time;

detecting, by the at least one computing device, that a second user interface for rendering second content has been loaded by the user device at a second time, wherein the second time is after the first time;

detecting, by the at least one computing device, an interaction of a user with the first user interface after the second user interface has loaded;

determining, by the at least one computing device, that the first content rendered at the first user interface that was loaded at the first time was updated by the user device in response to the interaction, wherein at least a portion of the first content remains loaded in the first user interface after being updated; and

updating, by the at least one computing device, based on determining that the first content rendered at the first user interface was updated, an incremental impression metric indicative of engagement of the user with the first user interface.

2. The method of claim 1, further comprising supplying the incremental impression metric to an analytics platform configured to analyze user engagement with the first user interface.

3. The method of claim 1, wherein the first user interface is a web-based interface.

4. The method of claim 1, wherein determining that the first content rendered at the first user interface was updated comprises determining that new content was published at the first user interface in response to the interaction.

5. The method of claim 1, wherein determining that the first content rendered at the first user interface was updated comprises determining that new content was advertised at the first user interface in response to the interaction.

6. The method of claim 1, wherein determining that the first content rendered at the first user interface was updated comprises determining that a notification was rendered at the first user interface in response to the interaction.

15. The method of claim 1, further comprising determining, based on the incremental impression metric, a fee for content presented at the first user interface.

18. The method of claim 3, wherein the web-based interface is a web page window.

19. The method of claim 3, wherein the web-based interface is a web browser tab.

7. A method, comprising:

receiving a first web page;

rendering the first web page in a first user interface;

updating, based on receiving the first web page, an impression metric, wherein the impression metric comprises a tally indicative of consumption of the first web page by a user after the first web page is received;

receiving a second web page;

rendering the second web page in a second user interface;

detecting an interaction of the user with the first web page after receiving the second web page;

determining an update occurred to the first web page in response to the interaction, wherein at least a portion of the first web page remains loaded in the first user interface after the update; and

updating, based on determining the update occurred to the first web page, the impression metric.

8. The method of claim 7, wherein detecting the interaction of the user with the first web page comprises detecting a function call indicative of the interaction of the user with the first web page.

9. The method of claim 7, wherein detecting the interaction of a user with the first web page comprises detecting interaction of the user with the first web page after a minimum predetermined time has elapsed.

10. The method of claim 7, further comprising supplying the impression metric to an analytics platform, wherein the analytics platform is configured to analyze user engagement with the first web page.

16. The method of claim 7, further comprising determining, based on the incremental impression metric, a fee for content presented at the first web page.

11. An apparatus, comprising:

one or more processors; and

a memory storing processor executable instructions that, when executed by the one or more processors, cause the apparatus to;

detect that a first user interface for rendering first content has been loaded by a user device at a first time;

detect that a second user interface for rendering second content has been loaded by the user device at a second time, wherein the second time is after the first time;

detect an interaction of a user with the first user interface after the second user interface has loaded;

determine that the first content rendered at the first user interface that was loaded at the first time was updated by the user device in response to the interaction, wherein at least a portion of the first content remains loaded in the first user interface after being updated; and

update, based on determining that that the first content rendered at the first user interface was updated, an incremental impression metric indicative of engagement of the user with the first user interface.

12. The apparatus of claim 11, wherein the first user interface is a web-based interface.

13. The apparatus of claim 11, wherein the processor executable instructions that, when executed by the one or more processors, cause the apparatus to update the incremental impression metric comprises processor executable instructions that, when executed by the one or more processors, cause the apparatus to update an event history associated with the user.

14. The apparatus of claim 11, wherein the processor executable instructions, when executed by the one or more processors, further cause the apparatus to receive a recommendation from an analytics platform, wherein the recommendation comprises suggested content to be provided at the first user interface based on the incremental impression metric.

17. The apparatus of claim 11, wherein the processor executable instructions, when executed by the one or more processors, further cause the apparatus to determine, based on the incremental impression metric, a fee for content presented at the first user interface.

20. The apparatus of claim 11, wherein the processor executable instructions, when executed by the one or more processors, further cause the apparatus to supply the incremental impression metric to an analytics platform, wherein the analytics platform is configured to analyze user engagement with the first user interface.