Personalization techniques using image clouds

• US 10,706,112 B1
• Filed: 06/30/2017
• Issued: 07/07/2020
• Est. Priority Date: 02/28/2007
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Macadaan, Mike, Liu, David J, Wetherell, William G., Simmons, James D., Tonse, Sudhir, Ranganathan, Arun K.
• Primary Examiner(s): Vu, Thanh T
• Application Number:
  US15/640,431
• Time in Patent Office: 1,103 Days
• Field of Search: None
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/252 between a Database Management System and a front-end application
• CPC Class Codes: G06F 16/54 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems and methods for personalization using image clouds to represent content. Image clouds can be used to identify initial user interest, present recommended content, present popular content, present search results, and present user profile information. Image clouds are interactive, allowing users to select images displayed in the image cloud, which can contribute to presenting more personalized content as well as updating a user'"'"'s profile.

Claims

1. A computer-implemented system, comprising:

a user interface that displays content;

a memory that stores a set of instructions; and

at least one processor coupled to the memory and operative with the instructions to;

identify a user profile;

identify a first image and a second image associated with the user profile;

display the first and second images on the user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detect a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

select, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically update the display on the user interface to include the third image in response to the detected change in the user profile.

2. The system of claim 1, wherein the user profile includes a vector assigned to each of one or more features to generate one or more feature vectors for the user profile.

3. The system of claim 1, wherein the at least one processor is further operative with the instructions to receive a selection of at least one of the first or second image by a third party.

4. The system of claim 1, wherein the at least one processor is further operative with the instructions to:

identify feed content associated with the first or second image selected by the user; and

display the identified feed content on the user interface.

5. The system of claim 1, wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

6. The system of claim 5, wherein the expected level of user interest is based on the user profile.

7. The system of claim 1, wherein the user profile is based on at least one of a user interest activity or a predefined public persona.

8. The system of claim 1, wherein the at least one processor is further operative with the instructions to merge the user profile with a second user profile to generate a community profile.

9. A computer-implemented method for personalizing content on a user interface, the method comprising the following operations performed by at least one processor:

identifying a user profile;

identifying a first image and a second image associated with the user profile;

displaying the first and second images on the user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detecting a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

selecting, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically updating the display on the user interface to include the third image in response to the detected change in the user profile.

10. The method of claim 9, wherein the user profile includes a vector assigned to each of the one or more features to generate one or more feature vectors for the user profile.

11. The method of claim 9, further comprising receiving a selection of at least one of the first or second image by a third party.

12. The method of claim 9, further comprising:

identifying feed content associated with the first or second image selected by the user; and

presenting the identified feed content on the user interface.

13. The method of claim 9, wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

14. The method of claim 13, wherein the expected level of user interest is based on the user profile.

15. The method of claim 9, wherein the user profile is based on at least one of a user interest activity or a predefined public persona.

16. The method of claim 9, further comprising merging the user profile with a second user profile to generate a community profile.

17. A non-transitory computer-readable medium including stored thereon a set of instructions that, when executed by a processor, cause the processor to perform the following operations:

identify a user profile;

identify a first image and a second image associated with the user profile;

display the first and second images on a user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detect a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

select, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically update the display on the user interface to include the third image in response to the detected change in the user profile.

18. The non-transitory computer-readable medium including of claim 17, wherein the instruction further cause the processor to perform the following operations:

identify feed content associated with the first or second image selected by the user; and

display the identified feed content on the user interface.

19. The non-transitory computer-readable medium including of claim 18, wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

20. The non-transitory computer-readable medium including of claim 17, wherein the user profile is based on at least one of a user interest activity or a predefined public persona.