Personalizing default search queries on online social networks

• US 10,706,481 B2
• Filed: 03/09/2017
• Issued: 07/07/2020
• Est. Priority Date: 04/19/2010
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Boucher, Maxime, Lee-Goldman, Russell, Hymes, Kathryn, Raison, Martin Jean
• Primary Examiner(s): Mamillapalli, Pavan
• Application Number:
  US15/454,716
• Publication Number:
  US 20170178254A1
• Time in Patent Office: 1,216 Days
• Field of Search: 707751
• CPC Class Codes: G06F 16/2423 Interactive query statement specification based on a database schema
• CPC Class Codes: G06F 16/2428 Query predicate definition using graphical user interfaces, including menus and forms G06F16/2423 takes precedence
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/90324 using system suggestions
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In one embodiment, a method includes scoring a set of content objects based on one or more user-engagement factors, identifying one or more related content objects, wherein each related content objects is connected within the online social network to one or more content objects of the set of content objects having a score greater than a threshold score, generating a plurality of structured queries that each comprise references to one or more content objects, wherein at least one of the structured queries is a personalized query comprising a reference to at least one of the related content objects, and sending instructions to a client device for presenting one or more of the generated structured queries to a first user for display on an interface currently accessed by the first user, wherein at least one of the sent structured queries is a personalized query.

Claims

1. A method comprising, by one or more computing systems:

scoring a first set of content objects of a plurality of content objects of an online social network based on one or more user-engagement factors;

identifying one or more related content objects, wherein each related content objects is connected within the online social network to one or more content objects of the first set of content objects having a score greater than a threshold score;

generating a plurality of structured queries that each comprise references to one or more content objects of the plurality of content objects, wherein at least one of the structured queries is a personalized query comprising a reference to at least one of the related content objects; and

sending, to a client device of a user, instructions for presenting one or more of the generated structured queries to the user for display on an interface currently accessed by the user, wherein at least one of the sent structured queries is a personalized query.

2. The method of claim 1, wherein the first set of content objects comprises one or more of:

posts, photos, shares, check-ins, comments, or any combination thereof.

3. The method of claim 2, further comprising determining whether each of the first set of content objects is added to the online social network within a threshold period of time, wherein the threshold period of time is specified by the user.

4. The method of claim 2, further comprising determining whether each of the first set of content objects is added to the online social network within a threshold period of time, wherein the threshold period of time is specified by the online social networking system.

5. The method of claim 1, wherein scoring the first set of content objects of the plurality of content objects based on one or more user-engagement factors comprises scoring based at least in part on a business-intelligence data.

6. The method of claim 1, wherein scoring the first set of content objects of the plurality of content objects based on one or more user-engagement factors comprises scoring the first set of content objects based at least in part on a click-thru rate for the one or more generated structured queries.

7. The method of claim 1, wherein scoring the first set of content objects of the plurality of content objects based on one or more user-engagement factors comprises scoring the first set of content objects based at least in part on a conversion-rate for the one or more generated structured queries.

8. The method of claim 1, wherein scoring the first set of content objects of the plurality of content objects based on one or more user-engagement factors comprises scoring based at least in part on a user-preference of the user.

9. The method of claim 1, further comprising determining a first set of content objects to score.

10. The method of claim 9, wherein the first set of content objects is determined based on one or more user-engagement scores.

11. The method of claim 1, further comprising ranking each of the generated structured queries.

12. The method of claim 11, wherein the rank of each of the one or more generated structured queries is based on the location of one or more friends of the user.

13. The method of claim 1, further comprising displaying a threshold number of the one or more generated structured queries to the user.

14. The method of claim 1, further comprising receiving an input from the user, wherein scoring the first set of content objects of the plurality of content objects is further based on the received input from the user, and wherein the plurality of structured queries are generated in response to the received input from the user.

15. The method of claim 14, wherein the input from the user is an unstructured text query inputted by the user.

16. The method of claim 1, wherein the plurality of structured queries are pre-generated rather than generated in response to an action from the user.

17. The method of claim 1, further comprising displaying, at the client device, one or more of the sent structured queries to the user.

18. The method of claim 17, wherein the plurality of structured queries are cached.

19. The method of claim 1, further comprising:

accessing a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising;

a first node corresponding to the user; and

a plurality of second nodes corresponding to the plurality of content objects of the online social network, respectively.

20. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

score a first set of content objects of a plurality of content objects of an online social network based on one or more user-engagement factors;

identify one or more related content objects, wherein each related content objects is connected within the online social network to one or more content objects of the first set of content objects having a score greater than a threshold score;

generate a plurality of structured queries that each comprise references to one or more content objects of the plurality of content objects, wherein at least one of the structured queries is a personalized query comprising a reference to at least one of the related content objects; and

send, to a client device of a user, instructions for presenting one or more of the generated structured queries to the user for display on an interface currently accessed by the user, wherein at least one of the sent structured queries is a personalized query.

21. A system comprising:

one or more processors; and

a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;

score a first set of content objects of a plurality of content objects of an online social network based on one or more user-engagement factors;

identify one or more related content objects, wherein each related content objects is connected within the online social network to one or more content objects of the first set of content objects having a score greater than a threshold score;

generate a plurality of structured queries that each comprise references to one or more content objects of the plurality of content objects, wherein at least one of the structured queries is a personalized query comprising a reference to at least one of the related content objects; and

send, to a client device of a user, instructions for presenting one or more of the generated structured queries to the user for display on an interface currently accessed by the user, wherein at least one of the sent structured queries is a personalized query.