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Providing a digital model of a corresponding product in a camera feed

  • US 10,712,811 B2
  • Filed: 12/12/2017
  • Issued: 07/14/2020
  • Est. Priority Date: 12/12/2017
  • Status: Active Grant
First Claim
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1. A non-transitory computer-readable medium storing instructions thereon that, when executed by at least one processor, cause a computing device to:

  • provide, for display by a networking system application on the computing device, a digital media feed comprising one or more posts shared by users of a social networking system associated with the networking system application;

    provide, within the digital media feed displayed by the networking system application, digital media portraying a product, wherein the digital media comprises a first call-to-action associated with the product;

    detect, via the networking system application, a selection of the first call-to-action associated with the product portrayed in the digital media; and

    in response to detecting the selection of the first call-to-action;

    retrieve a digital model of the product portrayed in the digital media;

    activate a camera interface of the networking system application on the computing device, wherein activating the camera interface comprises capturing a camera stream and providing the camera stream within the camera interface on the computing device;

    generate an augmented reality experience by rendering, within the camera interface of the networking system application on the computing device, the digital model of the product portrayed in the digital media in connection with the camera stream; and

    provide, within the camera interface, a second call-to-action configured to cause the computing device to locally store the digital model of the product portrayed in the digital media on the computing device for access to the augmented reality experience while offline.

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