Systems and methods for converting static image online content to dynamic online content

• US 10,713,421 B2
• Filed: 09/11/2018
• Issued: 07/14/2020
• Est. Priority Date: 12/31/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Zhang, Guannan, Ye, Kai
• Primary Examiner(s): Cortes, Howard
• Application Number:
  US16/127,773
• Publication Number:
  US 20190005008A1
• Time in Patent Office: 672 Days
• Field of Search: None
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/151 Transformation
• CPC Class Codes: G06T 7/90 Determination of colour characteristics
• CPC Class Codes: G06V 30/224 of printed characters having additional code marks or containing code marks
• CPC Class Codes: H04N 21/422 Input-only peripherals , i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] input devices also receiving signals from specially adapted client devices H04N21/4104
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A content conversion computer system for converting static image content to dynamic content includes a memory for storing data and a processor in communication with the memory. The processor is configured to receive a static image content having a plurality of image characteristics, analyze the static image content to determine the plurality of image characteristics, determine a plurality of dynamic content characteristics used for converting the static image content to a dynamic content, and generate the dynamic content based upon the image characteristics and the dynamic content characteristics.

Claims

1. A computer-implemented method for generating different-sized content items, the method comprising:

retrieving one or more graphical elements and one or more textual elements of a content provider;

determining textual characteristics of the one or more textual elements;

determining image display characteristics and color characteristics of the one or more graphical elements;

identifying a first size from a plurality of predefined sizes;

generating, responsive to identifying the first size and using the textual characteristics, the image display characteristics and the color characteristics, a first content item of the content provider having the first size, the first content item including a first subset of the one or more textual elements and the one or more graphical elements;

identifying a second size from the plurality of predefined sizes, the second size different from the first size; and

generating, responsive to identifying the second size and using the textual characteristics, the image display characteristics and the color characteristics, a second content item of the content provider having the second size, the second content item including a second subset of the one or more textual elements and the one or more graphical elements different from the first subset of the one or more textual elements and the one or more graphical elements.

2. The method of claim 1, further comprising:

identifying a first template of a plurality of templates to generate the first content item; and

generating the first content item using the first template.

3. The method of claim 2, wherein each template of the plurality of templates defines a respective location, within content items generated using the template, for at least one of the one or more graphical elements and the one or more textual elements.

4. The method of claim 1, further comprising:

identifying a second template of the plurality of templates to generate the first content item; and

generating the second content item using the second template.

5. The method of claim 4, wherein each template of the plurality of templates defines a respective location, within content items generated using the template, for at least one of the one or more graphical elements and the one or more textual elements.

6. The method of claim 1, further comprising determining at least one of a headline text and description text among the one or more textual elements.

7. The method of claim 1, wherein determining the image display characteristics comprises using an edge detection engine.

8. The method of claim 1, wherein the first content item and the second content item include HTML content items.

9. The method of claim 1, wherein the first content item and the second content item include animated HTML content items.

10. A computer system for generating different-sized content items, the computer system comprising:

a memory for storing data; and

a processor in communication with the memory, said processor programmed to;

retrieve one or more graphical elements and one or more textual elements of a content provider;

determine textual characteristics of the one or more textual elements;

determine image display characteristics and color characteristics of the one or more graphical elements;

identify a first size from a plurality of predefined sizes;

generate, responsive to identifying the first size and using the textual characteristics, the image display characteristics and the color characteristics, a first content item of the content provider having the first size, the first content item including a first subset of the one or more textual elements and the one or more graphical elements;

identify a second size from the plurality of predefined sizes, the second size different from the first size; and

generate, responsive to identifying the second size and using the textual characteristics, the image display characteristics and the color characteristics, a second content item of the content provider having the second size, the second content item including a second subset of the one or more textual elements and the one or more graphical elements different from the first subset of the one or more textual elements and the one or more graphical elements.

11. The computer system of claim 10, wherein the processor programmed to:

identify a first template of a plurality of templates to generate the first content item; and

generate the first content item using the first template.

12. The computer system of claim 11, wherein each template of the plurality of templates defines a respective location, within content items generated using the template, for at least one of the one or more graphical elements and the one or more textual elements.

13. The computer system of claim 10, wherein the processor programmed to:

identify a second template of the plurality of templates to generate the first content item; and

generate the second content item using the second template.

14. The computer system of claim 13, wherein each template of the plurality of templates defines a respective location, within content items generated using the template, for at least one of the one or more graphical elements and the one or more textual elements.

15. The computer system of claim 10, wherein the processor programmed to:

determine at least one of a headline text and description text among the one or more textual elements.

16. The computer system of claim 10, wherein in determining the image display characteristics, the processor programmed to:

use an edge detection engine.

17. The computer system of claim 10, wherein the first content item and the second content item include HTML content items.

18. The computer system of claim 10, wherein the first content item and the second content item include animated HTML content items.

19. A non-transitory computer-readable storage device, having processor-executable instructions embodied thereon, for generating different-sized content items, the processor-executable instructions, when executed by a computer, cause the computer to:

retrieve one or more graphical elements and one or more textual elements of a content provider;

determine textual characteristics of the one or more textual elements;

determine image display characteristics and color characteristics of the one or more graphical elements;

identify a first size from a plurality of predefined sizes;

generate, responsive to identifying the first size and using the textual characteristics, the image display characteristics and the color characteristics, a first content item of the content provider having the first size, the first content item including a first subset of the one or more textual elements and the one or more graphical elements;

identify a second size from the plurality of predefined sizes, the second size different from the first size; and

generate, responsive to identifying the second size and using the textual characteristics, the image display characteristics and the color characteristics, a second content item of the content provider having the second size, the second content item including a second subset of the one or more textual elements and the one or more graphical elements different from the first subset of the one or more textual elements and the one or more graphical elements.

20. The non-transitory computer-readable storage device of claim 19, wherein the processor-executable instructions further cause the computer to:

identify a first template of a plurality of templates to generate the first content item, each template of the plurality of templates defining a respective location, within content items generated using the template, for at least one of the one or more graphical elements and the one or more textual elements;

generate the first content item using the first template;

identify a second template of the plurality of templates to generate the first content item; and

generate the second content item using the second template.