Anonymized access to online data
First Claim
1. A computer implemented method comprising:
- replacing, by a computer-based system, a card number with a first hash code in a card key-code; and
transmitting, by the computer-based system, transaction data for a first user identification (ID), the first user ID, and the first hash code to a first service that is remote from the computer based system, wherein the first service stores an association between the transaction data and online data of a consumer, in response to the first hash code matching a second hash code, and the first service receives the online data and the first user ID from different entities.
1 Assignment
0 Petitions
Accused Products
Abstract
Customer online data is collected via script on customer computers and is communicated to a server hosted by an organization, such as a card issuer. The customer online data communicated to the server is non-personally identifiable information (non-PII). In turn, the server aggregates the non-PII customer online data from the set of participating merchants. The server associates the received non-PII customer online data with non-PII demographic data. Other non-PII transaction data, such as previous transactions processed at a card issuer, also can be associated with the non-PII customer online data and non-PII demographic data. These associations are, in turn, used to create reports and to provide services to help merchants or other requesting organizations develop online strategies to drive click thru and conversion rates.
64 Citations
20 Claims
-
1. A computer implemented method comprising:
-
replacing, by a computer-based system, a card number with a first hash code in a card key-code; and transmitting, by the computer-based system, transaction data for a first user identification (ID), the first user ID, and the first hash code to a first service that is remote from the computer based system, wherein the first service stores an association between the transaction data and online data of a consumer, in response to the first hash code matching a second hash code, and the first service receives the online data and the first user ID from different entities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
-
-
17. A system comprising:
-
a processor; and a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; replacing, by the processor, a card number with a first hash code in a card key-code; and transmitting, by the processor, transaction data for a first user identification (ID), the first user ID, and the first hash code to a first service that is remote from the processor, wherein the first service stores an association between the transaction data and online data of a consumer, in response to the first hash code matching a second hash code, and the first hash code is not communicated outside the computer-based system and the first service. - View Dependent Claims (18, 19)
-
-
20. An article of manufacture including a non-transitory, tangible computer-readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
-
replacing, by the computer-based system, a card number with a first hash code in a card key-code; and transmitting, by the computer-based system, transaction data for a first user identification (ID), the first user ID, and the first hash code to a first service that is remote from the computer based system, wherein the first service stores an association between the transaction data and online data of a consumer, in response to the first hash code matching a second hash code, and the first service further associates the online data with demographic data, in response to the first hash code matching the second hash code.
-
Specification