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System and method for universal, player-independent measurement of consumer-online-video consumption behaviors

  • US 10,715,864 B2
  • Filed: 03/14/2014
  • Issued: 07/14/2020
  • Est. Priority Date: 03/14/2013
  • Status: Active Grant
First Claim
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1. A method implemented on one or more computing devices, for measuring engagement with video content playing on one or more video players, comprising:

  • receiving, by a client device, a data collection script configured to collect information regarding web content output by a web browser;

    executing, by the client device, the data collection script, wherein the execution of the data collection script on the client device causes the client device to;

    (a) detect a presence of one or more video players, including a first video player executing within the web browser and playing first video content, based on an analysis of the web content output by the web browser executing on the client device;

    (b) using image recognition to identify a particular video player type of the first video player executing within the web browser and playing first video content, from a plurality of different types of video players;

    (c) retrieve a predetermined set of rules based on the identified particular video player type determined for the executing first video player, wherein different predetermined sets of rules are associated with each of the plurality of different video player types;

    (d) track user interaction with the first video player executing within the web browser; and

    (e) determine one or more user activities performed with respect to the first video content, wherein the user activities are determined based on the predetermined set of rules associated with the identified particular video player type; and

    transmitting at least a part of the determined one or more user activities performed with respect to the first video content, to an analytics server.

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