Internet content commercialization

• US 10,719,855 B1
• Filed: 12/12/2016
• Issued: 07/21/2020
• Est. Priority Date: 06/18/2007
• Status: Active Grant

• Current Assignee: Taboola, Inc.
• Original Assignee: Taboola.com Limited (Nexstar Media Group, Inc.)
• Inventors: Sears, William, Hull, David, Gibbons, Warren, Whalen, Tim, Gross, William, McGoven, Thomas
• Primary Examiner(s): Ebersman, Bruce I
• Application Number:
  US15/376,566
• Time in Patent Office: 1,317 Days
• Field of Search: 705 14
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 41/5064 Customer relationship management
• CPC Class Codes: H04L 43/50 Testing arrangements
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A method of providing Internet commercialization services to a content owner may include obtaining rights from an owner of Web page contents on a Web page to commercialize the Web page contents, obtaining an ad from an advertiser for placement on the Web page, the advertiser agreeing to pay for placement of the ad, paying for traffic to the Web page based on a bid to a traffic partner and sharing profits with the owner of the Web page contents, if any, from payments by the advertiser above payment to the traffic partner for the traffic. The content owner may be a publisher of content on the Internet. The traffic partner may be a search engine. The method may include automatically providing Internet commercialization services to an Internet publisher. Various aspects of the method may be modified in a closed loop fashion to optimize profits.

Claims

1. A method of controlling display layout of content on a display, the content is being displayed by a content displaying application;

the method comprises;

collecting user-related data, wherein the user-related data comprises browsing behavior of users of the content displaying application, wherein the content displaying application is configured to provide different alternative displays of the content, each of which is based on different template parameters, wherein each alternative display has potentially different display design features or a different display layout determined based on respective template parameters, wherein the content comprises a set of content elements;

collecting data pertaining to real-time factors;

analyzing the user-related data and the data pertaining to real-time factors to determine correlations between the browsing behavior, the real-time factors and the template parameters;

in real-time, displaying content to a user, comprising;

identifying user-related data of the user and real-time factors, wherein the user-related data comprises browsing behavior of the user, wherein the browsing behavior of the user comprises a number of clicks by the user on an element in the content displaying application over time;

processing the browsing behavior and the real-time factors to select specific template parameters based on the correlations;

sending an instruction to the content displaying application to display content to the user, via a hardware display device, using the specific template parameters, wherein the instruction comprises an instruction to the content displaying application to remove a content element from the display layout of the content, whereby instructing the content display application to display a proper subset of the set of content elements, whereby configuring, based on the browsing behavior of the user, the display provided by the content displaying application to the user and to the real-time factors by adapting the display layout and the display design features.

2. The method of claim 1 further comprising, displaying the content in accordance with the specific template parameters.

3. The method of claim 2 wherein the specific template parameters are used in place of previous template parameters.

4. The method of claim 1, wherein the instruction comprises an instruction to the content displaying application to modify placement of one or more content elements in the display layout of the content, wherein the instruction is determined based on the browsing behavior of the user.

5. The method of claim 1, wherein real-time factors comprise any one of:

time of day, day of the week, geographical location of the user.

6. The method of claim 1, wherein the instruction comprises an instruction to the content displaying application to modify size of a content element in the display layout of the content, wherein the instruction is determined based on the browsing behavior of the user.

7. The method of claim 1, wherein the instruction comprises an instruction to the content displaying application to modify an element attribute in the display layout of the content, wherein the element attribute is an attribute of at least one of a body text attribute and a heading attribute.

8. The method of claim 1, wherein the content is displayed on a web page of a content owner and includes content element owned by an entity other than the content owner.

9. A computer system configured for controlling display layout of content on a display by a content displaying application,

the computer system being configured to:

collect user-related data, wherein the user-related data comprises browsing behavior of users of the content displaying application;

wherein the content displaying application is configured to provide different alternative displays of the content, each of which is based on different template parameters, wherein each alternative display has potentially different display design features or a different display layout determined based on respective template parameters wherein the content comprises a set of content elements;

collect data pertaining to real-time factors;

analyze the user-related data and the data pertaining to real-time factors to determine correlations between the browsing behavior, the real-time factors and the template parameters;

the computer system is further configured to;

identify user-related data of the user and real-time factors, wherein the user-related data comprises browsing behavior data of the user, wherein the browsing behavior of the user comprises a number of clicks by the user on an element in the content displaying application over time;

process the browsing behavior and the real-time factors to select specific template parameters based on the correlations;

send an instruction to the content displaying application to display content to the user, via a hardware display device, using the specific template parameters, wherein the instruction comprises an instruction to the content displaying application to remove a content element from the display layout of the content, whereby instructing the content display application to display a proper based on the browsing behavior of the user, the display provided by the content displaying application to the user and to the real-time factors by adapting the display layout and the display design features.

10. The computer system of claim 9 is further configured to display the content in accordance with the specific template parameters.

11. The computer system of claim 10 comprises content rendering code configured when executed to translate the content into instructions for instructing a web browser how to display the content.

12. The computer system of claim 9 further comprises a database for storing the content.

13. The computer system of claim 9, wherein the instruction comprises an instruction to the content displaying application to modify placement of one or more content elements in the display layout of the content, wherein the instruction is determined based on the browsing behavior of the user.

14. The computer system of claim 9, wherein the instruction comprises an instruction to the content displaying application to modify size of a content element in the display layout of the content, wherein the instruction is determined based on the browsing behavior of the user.

15. The computer system of claim 9, wherein the instruction comprises an instruction to the content displaying application to modify an element attribute in the display layout of the content, wherein the element attribute is an attribute of at least one of body text attribute and heading attribute.