Optimizing presentation of interactive graphical elements based on contextual relevance

• US 10,725,611 B1
• Filed: 05/22/2017
• Issued: 07/28/2020
• Est. Priority Date: 10/22/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Freund, Martin Brandt, Xie, Yuanying
• Primary Examiner(s): Duong, Hien L
• Application Number:
  US15/601,572
• Time in Patent Office: 1,163 Days
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence

Abstract

A method includes receiving, at a particular time, a user request for a graphical user interface comprising a plurality of interactive graphical elements that are associated with a user account of a user, each interactive graphical element identifies a type of an application and is selectable by the user to provide access to a corresponding application. The method further includes determining, for each of the plurality of interactive graphical elements, a relevance of a respective interactive graphical element to the user at the particular time based on one or more operations previously performed by the user with respect to the respective interactive graphical element close to the particular time within the user account, and causing a presentation of the plurality of interactive graphical elements for the user account using an ordering of the interactive graphical elements that is based on the relevance of each of the plurality of interactive graphical elements to the user at the particular time.

Claims

1. A method comprising:

receiving, at a particular time, a user request for a graphical user interface (GUI) comprising a plurality of interactive graphical elements that are associated with a user account of a user, each interactive graphical element identifies a type of an application and is selectable by the user to provide access to a corresponding application;

determining, by a processing device and for each of the plurality of interactive graphical elements, a relevance of a respective interactive graphical element to the user at the particular time based on one or more operations previously performed by the user with respect to the respective interactive graphical element close to the particular time within the user account; and

causing a presentation of a subset of the plurality of interactive graphical elements for the user account using an ordering of the subset of the interactive graphical elements wherein the order of the interactive graphical elements in the subset is based on the relevance of each interactive graphical element in the subset to the user at the particular time in view of a selection sequence previously followed by the user for the interactive graphical elements at a same calendar time in the past, within the user account, wherein the subset of the interactive graphical elements is to be presented on a screen of a user device of the user at the particular calendar time to correspond to the selection sequence previously followed by the user for the interactive graphical elements at the same calendar time in the past and concurrently with content provided by an application identified by one of the plurality of interactive graphical elements.

2. The method of claim 1, wherein the one or more operations correspond to an access pattern defining the selection sequence previously followed by the user for the interactive graphical elements within the user account.

3. The method of claim 2 wherein determining the relevance of the respective interactive graphical element to the user at the particular time comprises:

accessing a history usage database for the user account, the history usage database including access patterns of the user with respect to the plurality of interactive graphical elements at particular times; and

determining a weighting value of each of the plurality of access patterns of the user with respect to the respective interactive graphical element, the weighting value indicating the relevance of the respective interactive graphical element to the user at the particular time.

4. The method of claim 1, wherein the interactive graphical elements are rendered as application icons.

5. The method of claim 2, wherein each access pattern for the user is correlated to a computing configuration type of a device of the user on which the access pattern was produced.

6. The method of claim 5, wherein the computing configuration type includes one or more of type of computing device platform, type of operating system, type of browser, or language setting type.

7. The method of claim 1, wherein the ordering defines a location on a display portion of a device of the user.

8. The method of claim 1, wherein the ordering comprises an organization of the interactive graphical elements under user specified or context specific category types.

9. The method of claim 3, further comprising:

receiving feedback on usage of the interactive graphical elements presented using the ordering; and

adjusting weighting values of respective access patterns based on the feedback.

10. A system comprising:

a memory; and

a processing device, coupled to the memory, to;

receive, at a particular time, a user request for a graphical user interface (GUI) comprising a plurality of interactive graphical elements that are associated with a user account of a user, each interactive graphical element identifies a type of an application and is selectable by the user to provide access to a corresponding application;

determine, for each of the plurality of interactive graphical elements, a relevance of a respective interactive graphical element to the user at the particular time based on one or more operations previously performed by the user with respect to the respective interactive graphical element close to the particular time within the user account; and

cause a presentation of a subset of the plurality of interactive graphical elements for the user account using an ordering of the subset of the interactive graphical elements, wherein the order of the interactive graphical elements in the subset is based on the relevance of each interactive graphical element in the subset to the user at the particular time in view of a selection sequence previously followed by the user for the interactive graphical elements at a same calendar time in the past, within the user account, wherein the subset of the interactive graphical elements is to be presented on a screen of a user device of the user at the particular calendar time to correspond to the selection sequence previously followed by the user for the interactive graphical elements at the same calendar time in the past and concurrently with content provided by an application identified by one of the plurality of interactive graphical elements.

11. The system of claim 10, wherein the one or more operations correspond to an access pattern defining the selection sequence previously followed by the user for the interactive graphical elements within the user account.

12. The system of claim 11 wherein to determine the relevance of the respective interactive graphical element to the user at the particular time, the processing device is to:

access a history usage database for the user account, the history usage database including access patterns of the user with respect to the plurality of interactive graphical elements at particular times; and

determine a weighting value of each of the plurality of access patterns of the user with respect to the respective interactive graphical element, the weighting value indicating the relevance of the respective interactive graphical element to the user at the particular time.

13. The system of claim 10, wherein the interactive graphical elements are rendered as application icons.

14. The system of claim 11, wherein each access pattern for the user is correlated to a computing configuration type of a device of the user on which the access pattern was produced.

15. The system of claim 14, wherein the computing configuration type includes one or more of type of computing device platform, type of operating system, type of browser, or language setting type.

16. The system of claim 10, wherein the ordering defines a location on a display portion of a device of the user.

17. A non-transitory computer-readable storage medium comprising instructions, which when executed by a processing device, cause the processing device to perform a method comprising:

receiving, at a particular time, a user request for a graphical user interface (GUI) comprising a plurality of interactive graphical elements that are associated with a user account of a user, each interactive graphical element identifies a type of an application and is selectable by the user to provide access to a corresponding application;

determining, for each of the plurality of interactive graphical elements, a relevance of a respective interactive graphical element to the user at the particular time based on one or more operations previously performed by the user with respect to the respective interactive graphical element close to the particular time within the user account; and

causing a presentation of a subset of the plurality of interactive graphical elements for the user account using an ordering of the subset of the interactive graphical elements wherein the order of the interactive graphical elements in the subset is based on the relevance of each interactive graphical element in the subset to the user at the particular time in view of a selection sequence previously followed by the user for the interactive graphical elements at a same calendar time in the past, within the user account, wherein the subset of the interactive graphical elements is to be presented on a screen of a user device of the user at the particular calendar time to correspond to the selection sequence previously followed by the user for the interactive graphical elements at the same calendar time in the past and concurrently with content provided by an application identified by one of the plurality of interactive graphical elements.

18. The non-transitory computer-readable storage medium of claim 17, wherein the one or more operations correspond to an access pattern defining the selection sequence previously followed by the user for the interactive graphical elements within the user account.

19. The non-transitory computer-readable storage medium of claim 18 wherein determining the relevance of the respective interactive graphical element to the user at the particular time comprises:

accessing a history usage database for the user account, the history usage database including access patterns of the user with respect to the plurality of interactive graphical elements at particular times; and

determining a weighting value of each of the plurality of access patterns of the user with respect to the respective interactive graphical element, the weighting value indicating the relevance of the respective interactive graphical element to the user at the particular time.

20. The non-transitory computer-readable storage medium of claim 17, wherein the interactive graphical elements are rendered as application icons.