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Autonomous configuration of conversion code to control display and functionality of webpage portions

  • US 10,726,196 B2
  • Filed: 03/02/2018
  • Issued: 07/28/2020
  • Est. Priority Date: 03/03/2017
  • Status: Active Grant
First Claim
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1. A system for autonomous configuration of conversion code that controls display and functionality of a portion of a webpage, the portion having a plurality of elements, each element having a plurality of dimensions along which a rendering value can be specified, comprising:

  • a server having memory and a processor coupled to the memory, the processor configured to, in response to receiving a request from a client executing an embedded script for a configuration of a portion of the webpage, return toward the client an object that includes;

    rendering values corresponding to dimensions of elements of the portion of the webpage and rendering algorithm parameters as selected by a first machine-learned configuration,an identification of one or more additional scripts as conversion code required in order to generate an updated interface version of the portion of the webpage by applying the first machine-learned configuration to the portion of the webpage and to control functionality of the updated interface version, wherein the additional scripts apply the first machine-learned configuration to a presentation database to determine a subset of the rendering values corresponding to the dimensions of elements of the portion of the webpage as selected by the first machine-learned configuration, andan identification of evaluation services to which to send data for performance measures that identify success of the updated interface version in promoting target online user behavior.

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