System and method for targeted marketing and consumer resource management

• US 10,726,439 B2
• Filed: 09/11/2017
• Issued: 07/28/2020
• Est. Priority Date: 07/27/2006
• Status: Active Grant

• Current Assignee: Blackhawk Network Incorporated (Albertsons Cos., Inc.), Leverage Inc.
• Original Assignee: Blackhawk Network Incorporated (Albertsons Cos., Inc.)
• Inventors: Roberts, Mark E., Mathe, Jennifer K., Nguyen, Khanh
• Primary Examiner(s): Rudy, Andrew Joseph
• Application Number:
  US15/700,698
• Publication Number:
  US 20180018690A1
• Time in Patent Office: 1,051 Days
• Field of Search: 705 141, 705 21, 705 28, 705 30, 235376-383
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/227 characterised in that multiple accounts are available, e.g. to the payer
• CPC Class Codes: G06Q 20/342 Cards defining paid or billed services or quantities
• CPC Class Codes: G06Q 20/4037 Remote solvency checks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.

Claims

1. A method for providing to customers universal access to loyalty programs, wherein the loyalty programs are associated with a plurality of merchants, wherein each merchant of the plurality of merchants is able to operate its own loyalty program without sharing information about transactions between the merchant and said customers, the method comprising, at an enterprise infrastructure:

receiving requests from said customers, each request from a customer comprising a request to activate a respective universal transaction identifier issued to the customer, and in response to each such request;

allocating memory on the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and

automatically enrolling the customer in the loyalty programs using the same universal transaction identifier of the customer to enroll the customer in the loyalty programs, and thereafter;

receiving, from one of the plurality of merchants, a targeted discount offer and the universal transaction identifier corresponding to each customer in a set of targeted customers who are enrolled in a merchant loyalty program of the one of the plurality of merchants and in response;

storing the targeted discount offer in the personal consumer system account of each customer in the set of targeted customers.

2. The method of claim 1, wherein the customers are customers of one or more partner entities that partner with an entity that manages said enterprise infrastructure, and wherein enterprise infrastructure receives said customer requests to activate their respective universal transaction identifiers from respective servers operated by each of said partner entities.

3. The method of claim 2, further comprising allocating a plurality of universal transaction identifiers to each of said one or more partner entities, each partner entity issuing the universal transaction identifiers allocated to it to its respective customers.

4. The method of claim 2, wherein one of said partner entities comprises a gift card issuer, a credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

5. The method of claim 2, further comprising, at one of said partner entities:

hosting a web site to which a customer of the partner entity may log on; and

providing a link from the web site hosted by the partner entity to the personal consumer system account on the enterprise infrastructure, whereby the personal consumer system account of the customer appears to be a part of the web site hosted by the partner entity.

6. The method of claim 1, further comprising:

providing each customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal consumer system account;

activating the targeted discount offer; and

in response to the activation, sending to the merchant loyalty program of the one of the plurality of merchants that provided the discount offer an indication that the discount offer is activated.

7. The method of claim 6, wherein said access is provided via a web-based interface.

8. The method of claim 1, wherein each universal transaction identifier comprises a pre-existing identifier of the customer.

9. The method of claim 1, wherein each request from one of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein automatically enrolling the customer in the merchant loyalty program of the one of the plurality of merchants comprises:

successively sharing fields of information from the customer'"'"'s profile with the merchant loyalty program until either the customer is determined to have an existing account in the merchant'"'"'s loyalty program or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant loyalty program, causing the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant loyalty program; and

if the customer is determined not to have an existing account in the merchant loyalty program, causing a new account to be created for the customer in the merchant loyalty program and causing the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the one of the plurality of merchants as an identifier of the customer within the merchant loyalty program.

10. An enterprise infrastructure for providing to customers universal access to loyalty programs, wherein the loyalty programs are associated with a plurality of merchants, wherein each customer is issued a respective unique universal transaction identifier, the enterprise infrastructure comprising a processor and a memory and being configured to:

receive requests from the customers to activate their respective universal transaction identifiers, and in response to each such request;

allocate memory on a database storage system within the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and

automatically enroll the customer in the loyalty programs using the same universal transaction identifier of the customer to enroll the customer in the loyalty programs, and thereafter;

receive, from one of the plurality of merchants, a targeted discount offer and the universal transaction identifier corresponding to each customer in a set of targeted customers who are enrolled in a merchant loyalty program of the one of the plurality of merchants and in response;

store the targeted discount offer in the personal consumer system account of each customer in the set of targeted customers.

11. The enterprise infrastructure of claim 10, wherein the enterprise infrastructure is operated by a first entity, wherein the customers are customers of a different entity that partners with the first entity, and wherein the first entity allocates to the partner entity a plurality of universal transaction identifiers and the partner entity issues the respective universal transaction identifiers to each of its customers.

12. The enterprise infrastructure of claim 11, wherein the customer requests to activate their respective universal transaction identifiers are received from the partner entity on behalf of the customers.

13. The enterprise infrastructure of claim 10, wherein the enterprise infrastructure further comprises:

a web server that provides each customer in the set of targeted customers access to the targeted discount offer stored in the customer'"'"'s personal consumer account system, and wherein the enterprise infrastructure further operates to;

activate, in the personal consumer system account, the targeted discount offer; and

in response to the activation, send to the merchant loyalty program of the one of the plurality of merchants that provided the discount offer an indication that the discount offer is activated for the customer associated with said personal consumer system account in which the discount offer was activated.

14. The enterprise infrastructure of claim 10, wherein each universal transaction identifier comprises a pre-existing identifier of the customer.

15. The enterprise infrastructure of claim 10, wherein the request from each of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the server automatically enrolls the customer in the merchant loyalty program of the one of the plurality of merchants by:

successively sharing fields of information from the customer'"'"'s profile with the merchant loyalty program until either the customer is determined to have an existing account in the merchant'"'"'s loyalty program or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant loyalty program, causing the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant loyalty program; and

if the customer is determined not to have an existing account in the merchant loyalty program, causing a new account to be created for the customer in the merchant loyalty program and causing the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the one of the plurality of merchants as an identifier of the customer within the merchant loyalty program.

16. The enterprise infrastructure of claim 11, wherein said partner entity comprises one of a gift card issuer, credit card issuer, a debit card issuer, a mobile telephone service provider, an automobile manufacturer, a bank or other service provider.

17. The enterprise infrastructure of claim 11, wherein the enterprise infrastructure is configured to communicate with a second server at said partner entity that hosts a web site to which a customer of the partner entity may log on and that provides a link from the web site hosted by the partner entity to the personal consumer system account of that customer on the enterprise infrastructure, whereby the personal consumer system account of the customer appears to be a part of the web site hosted by the partner entity.

18. A non-transitory computer-readable medium having stored thereon instructions which, when executed by a computer, enable the computer provide to customers universal access to loyalty programs, wherein the loyalty programs are associated with a plurality of merchants, wherein each merchant of the plurality of merchants is able to operate its own loyalty program without sharing information about transactions between the merchant and said customers, the instructions further causing the computer to:

receive requests from said customers, each request from a customer comprising a request to activate a respective universal transaction identifier issued to the customer, and in response to each such request;

allocate memory on the database storage system within the enterprise infrastructure, the allocated memory defining a personal consumer system account for the customer, and

automatically enroll the customer in the loyalty programs using the same universal transaction identifier of the customer to enroll the customer in the loyalty programs, and thereafter;

receive, from one of the plurality of merchants, targeted discount offer and the universal transaction identifier corresponding to each customer in a set of targeted customers who are enrolled in a merchant loyalty program of the one of the plurality of merchants and in response;

store the targeted discount offer in the personal consumer system account of each customer in the set of targeted customers.

19. The non-transitory computer readable medium of claim 18, wherein the customers are customers of one or more partner entities that partner with an entity that manages said enterprise infrastructure, and wherein the computer receives said customer requests to activate their respective universal transaction identifiers from respective computers of each of said partner entities.

20. The non-transitory computer readable medium of claim 18, wherein the instructions further cause the computer to:

provide each customer in the set of targeted customers access via a web-based interface to the targeted discount offer stored in the customer'"'"'s personal consumer system account;

activate, the targeted discount offer; and

in response to the activation, send to the merchant loyalty program of the one of the plurality of merchants that provided the discount offer an indication that the discount offer is activated for the customer associated with said personal consumer system account in which the discount offer was activated.

21. The non-transitory computer readable medium of claim 18, wherein each request from one of said customers to activate the customer'"'"'s universal transaction identifier is accompanied by a profile of said customer comprising fields of information about the customer, and wherein the instructions that cause the computer to automatically enroll the customer in the merchant loyalty program of the one of the plurality of merchants further cause the computer to:

successively share fields of information from the customer'"'"'s profile with merchant loyalty program of the one of the plurality of merchants until either the customer is determined to have an existing account in the merchant loyalty program or the customer is determined not to have an existing account;

if the customer is determined to have an existing account in the merchant loyalty program, cause the customer'"'"'s universal transaction identifier to be associated with the existing account so that it is accepted by the merchant as an identifier of the customer within the merchant loyalty program; and

if the customer is determined not to have an existing account in the merchant loyalty program, causing a new account to be created for the customer in the merchant loyalty program and cause the customer'"'"'s universal transaction identifier to be associated with the new account so that it is accepted by the merchant as an identifier of the customer within the merchant loyalty program.