Attention-based advertisement scheduling in time-shifted content

• US 10,728,618 B2
• Filed: 07/18/2018
• Issued: 07/28/2020
• Est. Priority Date: 11/21/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.), Google Technology Holdings LLC (Alphabet Inc.), General Instrument Corporation (CommScope Holding Company, Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Narasimhan, Nitya, Vasudevan, Venugopal, Wickramasuriya, Jehan, Wodka, Joseph F.
• Primary Examiner(s): Peng, Hsiungfei
• Application Number:
  US16/039,199
• Publication Number:
  US 20180324493A1
• Time in Patent Office: 741 Days
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.

Claims

1. A system to time-shift insertion of supplemental content in primary content, comprising:

a computer processing system having one or more processors and memory, to;

receive, from a first client device, an indicator that a first audio content item is presented on the first client device, the first audio content item specifying that a second audio content item is to be presented during a first timeslot within the first audio content item on the first client device;

receive, from a database, interaction indicators for the first audio content item, the interaction indicators corresponding to interactions by a plurality of client devices with the first audio content item prior to the first time slot at which the second audio content item is to be presented;

determine a predicted attention level for the second audio content item while presented during each of a plurality of timeslots within the first audio content item based on the interaction indicators for the first audio content item;

modify presentation of the second audio content item from the first timeslot to a second timeslot corresponding to one of the plurality of timeslots within the first audio content item based on the predicted attention level determined for each of the plurality of timeslots; and

provide, to a second client device, a notification to set the presentation of the second audio content item from the first timeslot to the second timeslot.

2. The system of claim 1, comprising:

the computer processing system to receive the indicator that the first audio content item is at least one of;

currently being played back on the first client device, initiated playback on the first client device, and is about to be played back first client device.

3. The system of claim 1, comprising:

the computer processing system to receive the indicator that the first audio content item from the first client device, the indicator generated based on detection of the first audio content item.

4. The system of claim 1, comprising:

the computer processing system to receive, from the database of a defined source, the interaction indicators for the first audio content item, the interaction indicators indicating an attention level to the first audio content item from recorded responses on the defined source.

5. The system of claim 1, comprising:

the computer processing system to receive, from the database, the interaction indicators related to the first audio content item during initial distribution of the first audio content item across a plurality of client devices.

6. The system of claim 1, comprising:

the computer processing system to determine an offset from the first timeslot based on the predicted attention level and a time criterion and to determine the second timeslot based on the offset.

7. The system of claim 1, comprising:

the computer processing system to determine an offset from the first timeslot based on at least one of usage history and capabilities of the second client device and to determine the second timeslot based on the offset.

8. The system of claim 1, comprising:

the computer processing system to generate a playback schedule for the first audio content item specifying presentation of the second audio content item set from the first timeslot to the second timeslot and to provide the playback schedule to the second client device.

9. The system of claim 1, comprising:

the computer processing system to provide the notification to replace a third audio content item initially scheduled to be presented during the second timeslot within the first audio content item with the second audio content item.

10. The system of claim 1, comprising:

the computer processing system to communicate, via an agent executing on the first client device, the indicator that the first audio content item is presented on the first client device and the notification with the computer processing system.

11. A method of time-shifting insertion of supplemental content in primary content, comprising:

receiving, by a computer processing system from a first client device, an indicator that a first audio content item is presented on the first client device, the first audio content item specifying that a second audio content item is to be presented during a first timeslot within the first audio content item on the first client device;

receiving, by the computer processing system, from a database, interaction indicators for the first audio content item, the interaction indicators corresponding to interactions by a plurality of client devices with the first audio content item prior to the first time slot at which the second audio content item is to be presented;

determining, by the computer processing system, a predicted attention level for the second audio content item while presented during each of a plurality of timeslots within the first audio content item based on the interaction indicators for the first audio content item;

modifying, by the computer processing system, presentation of the second audio content item from the first timeslot to a second timeslot corresponding to one of the plurality of timeslots within the first audio content item based on the predicted attention level determined for each of the plurality of timeslots; and

providing, by the computer processing system, to a second client device, a notification to set the presentation of the second audio content item from the first timeslot to the second timeslot.

12. The method of claim 11, comprising:

receiving, by the computer processing system, the indicator that the first audio content item is at least one of;

currently being played back on the first client device, initiated playback on the first client device, and is about to be played back first client device.

13. The method of claim 11, wherein the computer processing system receives the indicator that the first audio content item from the first client device, the indicator generated based on detection of the first audio content item.

14. The method of claim 11, comprising:

receiving, by the computer processing system, from the database of a defined source, the interaction indicators i related to the first audio content item, the interaction indicators indicating an attention level to the first audio content item from recorded responses on the defined source.

15. The method of claim 11, comprising:

receiving, by the computer processing system, from the database, the interaction indicator for the first audio content item during initial distribution of the first audio content item across a plurality of client devices.

16. The method of claim 11, comprising:

determining, by the computer processing system, an offset from the first timeslot based on the predicted attention level and a time criterion and to determine the second timeslot based on the offset.

17. The method of claim 11, comprising:

determining, by the computer processing system, an offset from the first timeslot based on at least one of usage history and capabilities of the second client device and to determine the second timeslot based on the offset.

18. The method of claim 11, comprising:

generating, by the computer processing system, a playback schedule for the first audio content item specifying presentation of the second audio content item set from the first timeslot to the second timeslot and to provide the playback schedule to the second client device.

19. The method of claim 11, comprising:

providing, by the computer processing system, the notification to replace a third audio content item initially scheduled to be presented during the second timeslot within the first audio content item with the second audio content item.

20. The method of claim 11, comprising:

communicating, by the computer processing system, via an agent executing on the first client device, the indicator that the first audio content item is presented on the first client device and the notification with the computer processing system.