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Discovering keywords in social media content

  • US 10,733,195 B1
  • Filed: 10/25/2018
  • Issued: 08/04/2020
  • Est. Priority Date: 04/14/2015
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a database, implemented on one or more computers, to store data that associates, for each of multiple media programs, the media program with one or more keywords known to be relevant to the media program; and

    a content selection device that associates, in the database and for a media program, one or more new keywords with the media program that are not one of the keywords known to be relevant to the media program that are currently associated with the media program in the database, the content selection device in communication with the database and comprising one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising;

    receiving, through a data communications network, data representing social media content from at least one social media service in communication with the data communications network, the social media content comprising elements of social media that each have a corresponding author;

    maintaining, in a memory, schedule data pertaining to a media program that was received from a media provider in communication with the data communications network;

    detecting, for the media program and in one or more of the elements of social media from the social media content, a keyword that is not associated with the media program in the database;

    determining, for at least one of the authors of the one or more of the elements of social media, that the author is known to create social media elements for the media program;

    calculating, for the keyword and based at least in part on the schedule data and the at least one of the authors of the one or more of the elements of social media known to create social media elements for the media program, a relevance score for the keyword that indicates a relevance of the keyword to the media program, wherein the keyword has a higher relevance score because the at least one of the authors of the one or more of the elements of social media is known to create social media elements for the media program than the keyword would have if the at least one of the authors was not known to create social media elements for the media program;

    determining that the relevance score for the keyword satisfies a relevance score threshold; and

    storing, in the database, data associating the keyword and the media program.

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