Information pushing

• US 10,735,537 B2
• Filed: 10/10/2017
• Issued: 08/04/2020
• Est. Priority Date: 10/11/2016
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Wang, Jun, Li, Nan, Zhang, Jihai, Liang, Chen
• Primary Examiner(s): Mirza, Adnan M
• Application Number:
  US15/729,527
• Publication Number:
  US 20180103115A1
• Time in Patent Office: 1,029 Days
• Field of Search: 709203
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

An information pushing method reduces the interference to the user and improves the utilization rate of information resources during the process of the information pushing. For example, the server sends the triggering condition in the form of triggering condition information, and the identification information corresponding to the information to be pushed to the client terminal. The client terminal determines whether to push the information to be pushed to the user based on the terminal information on its own and sends the identification information to the server. Then the server sends the information to be pushed to the client terminal according to the identification information so that the client terminal may push the information to be pushed to the user. Alternatively, the server determines whether to push the information to be pushed to the user according to the terminal information, and sends the information to be pushed to the client terminal so that the client terminal pushes the terminal information to the user.

Claims

1. A method comprising:

collecting, by a client terminal, terminal information;

receiving, by the client terminal, at least one triggering condition information and identification information corresponding to the triggering information from a server;

determining, by the client terminal, that the terminal information matches the at least one triggering condition information;

sending, by the client terminal, the identification information corresponding to the at least one triggering condition information to the server;

receiving, by the client terminal, information corresponding to the identification information from the server;

sending the terminal information to the server so that the server determines pushing content to the user according to the identification information and the terminal information;

receiving the pushing content as the received information from the server; and

pushing, by the client terminal, the received information to a user.

2. The method of claim 1, wherein the terminal information includes at least one of:

position information of the client terminal;

motion status information of the client terminal;

operation system information of the client terminal;

location information of the client terminal; and

location information of the user.

3. The method of claim 1, wherein the terminal information includes at least one of:

a current time;

application that is running on the client terminal;

a list of installed applications on the client terminal;

a remaining battery capacity of the client terminal; and

a network quality of the client terminal.

4. The method of claim 1, wherein a respective triggering condition information represents a respective triggering condition corresponding to a respective type of terminal information to push the received information.

5. The method of claim 1, wherein the determining that the terminal information matches at least one triggering condition information of the one or more triggering condition information includes:

matching the collected terminal information with a respective triggering condition corresponding to a respective triggering condition information of the one or more triggering condition information; and

when the terminal information matches the respective triggering condition, determining that the terminal information matches the respective triggering condition information;

or when the terminal information does not match any triggering condition corresponding to any respective triggering condition information in the one or more triggering condition information, determining that the terminal information does not match the triggering condition information.

6. The method of claim 1, wherein the pushing the received information to the user includes presenting the received information at a user interface of the client terminal.

7. The method of claim 1, wherein the pushing the received information to the user includes:

determining that the received information is the pushing content to the user; and

pushing the received information to the user.

8. The method of claim 1, wherein the pushing the received information to the user includes:

determining that the received information is an information template;

generating pushing content according to the information template and the terminal information; and

pushing the newly generated pushing content to the user.

9. The method of claim 1, further comprising:

after receiving, by the client terminal, the at least one triggering condition information and identification information corresponding to the triggering information from the server, determining whether there is locally stored triggering condition information corresponding to the received identification information;

when there is no locally stored triggering condition information corresponding to the received identification information, storing the received triggering condition information and the corresponding identification information;

or when there is locally stored triggering condition information corresponding to the received identification information, updating the locally stored triggering information corresponding to the received identification information, according to the received triggering condition information corresponding to the received identification information.

10. A client terminal comprising:

one or more processors; and

one or more memories storing thereon computer-readable instructions that, when executed by the one or more processors, cause the one or more processors to perform acts comprising;

collecting, by the client terminal, terminal information;

receiving, by the client terminal, at least one triggering condition information and identification information corresponding to the triggering information from a server;

sending, by the client terminal, the terminal information to the server to request the server to return information to the client terminal when the terminal information matches at least one triggering condition information;

receiving the pushing content as the returned information from the server; and

pushing, by the client terminal, the returned information to a user.

11. The client terminal of claim 10, wherein the pushing the returned information to the user includes presenting the returned information at a user interface of the client terminal.

12. The client terminal of claim 10, wherein the pushing the returned information to the user includes:

determining that the returned information is the pushing content to the user; and

pushing the returned information to the user.

13. The client terminal of claim 10, wherein the pushing the returned information to the user includes:

determining that the returned information is an information template;

generating pushing content according to the information template and the terminal information; and

pushing the newly generated pushing content to the user.

14. The client terminal of claim 10, wherein the terminal information includes at least one of:

position information of the client terminal;

motion status information of the client terminal;

operation system information of the client terminal;

location information of the client terminal;

location information of the user a current time;

application that is running on the client terminal;

a list of installed applications on the client terminal;

a remaining battery capacity of the client terminal; and

a network quality of the client terminal.

15. One or more memories storing thereon computer-readable instructions, that, when executed by one or more processors, cause the one or more processors to perform acts comprising:

sending, by a server, one or more triggering condition information and identification information corresponding to the one or more triggering condition information to a client terminal;

sending, by the server, the pushing content as received information to the client terminal; and

requesting, by the server, the client terminal to push the received information corresponding to matched triggering condition information to a user when terminal information of the client terminal matches at least one triggering condition information.

16. The one or more memories of claim 15, wherein the acts further comprise:

receiving a preset corresponding relationship between the one or more triggering condition information and one or more received information.

17. The one or more memories of claim 15, wherein the acts further comprise:

collecting historical behavior data and preference data of the user; and

establishing a new corresponding relationship between the triggering condition information and the identification according to the historical behavior data and the preference data.

18. The one or more memories of claim 15, wherein the acts further comprise:

collecting historical behavior data and preference data of the user; and

establishing a new corresponding relationship between the triggering condition information and the identification according to the historical behavior data and the preference data.

19. The one or more memories of claim 16, wherein the acts further comprise:

collecting historical behavior data and preference data of the user; and

updating an existing corresponding relationship between the triggering condition information and the identification information.