Application triggering

• US 10,735,805 B2
• Filed: 09/26/2016
• Issued: 08/04/2020
• Est. Priority Date: 08/25/2011
• Status: Active Grant

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Sargent, Darren
• Primary Examiner(s): Chen, Cai Y
• Application Number:
  US15/276,135
• Publication Number:
  US 20170238054A1
• Time in Patent Office: 1,408 Days
• Field of Search: None
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/783 using metadata automatically derived from the content
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34
• CPC Class Codes: H04N 21/8545 for generating interactive applications
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

An apparatus, method, system and computer-readable medium are disclosed for, in one aspect, determining when a trigger, such as an application trigger, should be generated. In some embodiments, the application trigger may be generated when a frame included in a feed (e.g., a content feed) matches a specified or indicated frame. In some embodiments, a comparison between the feed and the specified or indicated frame may be based on one or more tolerances or thresholds. In some embodiments, the feed may be split and content (e.g., video) obtained via the split may be combined (e.g., multiplexed) with a trigger. The combined content and trigger may be transmitted to one or more devices, such as one or more user devices.

Claims

1. A method comprising:

causing, by a computing device, a comparison of a trigger for an advertisement and at least one content frame in a stream, wherein the comparison comprises determining whether a first plurality of predetermined pixels corresponding to the trigger for the advertisement and a subset of a second plurality of pixels of the at least one content frame match based on a predetermined threshold;

determining, based on the comparison, that a match exists between the at least one content frame and the trigger for the advertisement; and

inserting, based on determining that the match exists, the trigger for the advertisement into the stream.

2. The method of claim 1, wherein the comparison further comprises comparing first audio associated with the trigger for the advertisement with second audio associated with the at least one content frame.

3. The method of claim 1, wherein the advertisement is an application, and wherein the trigger causes the application to execute.

4. The method of claim 1, wherein the advertisement is associated with a particular channel, and wherein the trigger is inserted into a portion of the stream associated with the particular channel.

5. The method of claim 1, wherein the comparison further comprises comparing the first plurality of predetermined pixels with the subset of the second plurality of pixels using a fuzzy recognition algorithm.

6. The method of claim 1, wherein the comparison further comprises:

determining, using facial recognition techniques, a face in the at least one content frame;

and determining that the face corresponds to an individual associated with the advertisement.

19. The method of claim 2, wherein of the comparison further comprises comparing a first hash of the trigger for the advertisement and a second hash of the at least one content frame.

20. The method of claim 1, wherein the first plurality of predetermined pixels corresponds to at least one reference frame, and wherein the at least one reference frame is associated with the trigger for the advertisement.

7. A method comprising:

receiving, by a computing device, a content feed;

receiving an advertisement comprising a trigger that causes the advertisement to be presented;

causing a comparison of the trigger and at least one content frame of the content feed, wherein the comparison comprises determining whether a first plurality of predetermined pixels corresponding to the trigger and a subset of a second plurality of pixels of the at least one content frame match based on a predetermined threshold;

determining, based on the comparison, that a match exists between the trigger and the at least one content frame; and

inserting, based on determining that the match exists, the trigger into the content feed.

8. The method of claim 7, wherein the advertisement is an application, and wherein the trigger causes the application to execute.

9. The method of claim 7, wherein receiving the advertisement comprising the trigger further comprises receiving enhanced video comprising the advertisement, and wherein inserting the trigger into the content feed comprises combining the content feed and the enhanced video.

10. The method of claim 7, wherein the predetermined threshold comprises a percentage difference between the first plurality of predetermined pixels and the subset of the second plurality of pixels.

11. The method of claim 7, wherein the content feed comprises timing information for the trigger.

12. The method of claim 7, wherein the comparison further comprises comparing a first hash of the trigger and a second hash of the at least one content frame.

13. The method of claim 12, wherein comparing the first hash of the trigger and the second hash of the at least one content frame comprises determining that the first hash and the second hash match based on a predetermined tolerance.

14. The method of claim 12, wherein comparing the first hash of the trigger and the second hash of the at least one content frame comprises determining that the first hash and the second hash match using one or more eigenvectors.

15. The method of claim 7, further comprising:

generating video frame information associated with advertisement information corresponding to the advertisement, wherein inserting the trigger into the content feed further comprises inserting the video frame information into the content feed.

16. A method comprising:

receiving, by a computing device, an input comprising one or more reference frames, wherein the input is associated with one or more advertisements;

receiving one or more feeds, the one or more feeds comprising one or more of audio content, visual content, or audiovisual content;

causing a comparison of one or more content frames of the one or more feeds with the one or more reference frames, wherein the comparison comprises determining whether a first plurality of predetermined pixels corresponding to a trigger for the one or more advertisements and a subset of a second plurality of pixels of the one or more content frames match based on a predetermined threshold;

associating, based on determining that a metric associated with the comparison satisfies a threshold, the trigger with the one or more content frames, wherein the trigger causes presentation of the one or more advertisements; and

transmitting an enhanced video comprising the trigger and the one or more feeds.

17. The method of claim 16, wherein the enhanced video comprises the one or more advertisements.

18. The method of claim 16, wherein the comparison further comprises comparing a first hash of the one or more reference frames and a second hash of the one or more content frames.