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System to track engagement of media items

  • US 10,735,892 B2
  • Filed: 10/28/2019
  • Issued: 08/04/2020
  • Est. Priority Date: 06/28/2016
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a memory; and

    at least one hardware processor coupled to the memory and comprising an engagement tracking application that causes the system to perform operations comprising;

    associating media content with a set of geolocation coordinates that correspond with a location of interest;

    presenting a notification at a client device, the notification including a display of the media content;

    detecting an exposure to the media content at the client device in response to the notification that includes the display of the media content, the exposure comprising a first timestamp;

    receiving a request to access the media content at the client device, the request to access the media content including location data that indicates a location of the client device, the location data identifying the location of interest that corresponds with the media content, and comprising a second timestamp; and

    calculating an engagement score of the media content based on a period of time between the first timestamp and the second timestamp.

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