Television broadcasting system having an automated charging system
First Claim
1. A television broadcasting system comprising a broadcast service equipment disposed at a broadcasting side for delivering chargeable programs and advertisement programs, and a plurality of set top boxes (STBs) each disposed at a subscriber side for receiving the chargeable programs and the advertisement programs to display the chargeable programs and the advertisement programs on a screen, each of the STBs having a function for selecting a charging system among a plurality of charging systems based on a viewing type of the subscriber side with respect to viewing the chargeable programs and the advertisement programs.
1 Assignment
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Accused Products
Abstract
A cable television broadcasting system has a set top box having a function of selecting a charging system among a plurality of charging systems depending on the viewing type for a chargeable program. If the viewer allows an advertisement program to be displayed during display of the chargeable program, the fee is lowered. If the viewer clicks the icon for the advertisement program to display the advertisement program, if the viewer makes an access to the advertisement data through the internet, and if the viewer buys a commodity through the internet, then the fee is stepwise lowered. The sponsors of the advertisements pay sponsor fees depending on the access frequency by the viewers.
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Citations
10 Claims
- 1. A television broadcasting system comprising a broadcast service equipment disposed at a broadcasting side for delivering chargeable programs and advertisement programs, and a plurality of set top boxes (STBs) each disposed at a subscriber side for receiving the chargeable programs and the advertisement programs to display the chargeable programs and the advertisement programs on a screen, each of the STBs having a function for selecting a charging system among a plurality of charging systems based on a viewing type of the subscriber side with respect to viewing the chargeable programs and the advertisement programs.
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10. A method for setting a charging system for a cable television broadcasting system, comprising the steps of allowing a viewer to select a first option to view only a chargeable program or a second option to view an advertisement program as an icon together with a chargeable program, allowing the viewer to select the icon to display the advertisement program instead of the chargeable program while storing the chargeable program in a storage device, and allowing the viewer to select restart of the chargeable program in a time-shift display scheme by reading the chargeable program from the storage device.
Specification