System and method for recording internet advertisement access history

• US 20010007097A1
• Filed: 12/27/2000
• Published: 07/05/2001
• Est. Priority Date: 01/04/2000
• Status: Abandoned Application

• Current Assignee: NUN & NHB System Company Limited
• Original Assignee: NUN & NHB System Company Limited
• Inventors: Kim, Yong-Nam
• Application Number:
  US09/749,311
• Publication Number:
  US 20010007097A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

Disclosed is an advertisement access history recording system which comprises a user authentication server for determining whether the user who accesses an advertisement providing web site logs in to the advertisement providing web site, and storing the user'"'"'s personal information; a web server for managing the advertisement providing web site for storing a selection of the advertisement, execution of the selected advertisement, computation of run time of the selected advertisement and run time of the computed advertisement run time in the user authentication server; and an advertisement data server for storing the advertisements provided by the advertisement providing web site. According to the present invention, the sponsor can accurately know data such as the number of the users and advertisement run time.

Claims

1. In an advertisement access history recording system for obtaining both a number of users who receive the advertisements and advertisement run time, an advertisement access history recording system comprising:

a user authentication server for determining whether a service user who accesses an advertisement providing web site logs in to the advertisement providing web site, and storing the user'"'"'s personal information;

a web server for managing the advertisement providing web site for storing a selection of the advertisement, execution of the selected advertisement, computation of run time of the selected advertisement and run time of the computed advertisement run time in the user authentication server; and

an advertisement data server for storing the advertisements provided by the advertisement providing web site.

2. The system of

claim 1

, wherein the advertisement providing web site comprises:

an advertisement selection unit stored in the advertisement data server and having indices linked to the advertisements including execution time per frame and the advertisement data; and

an advertisement execution unit for reproducing the advertisement data when the user executes the selected advertisement and computing the advertisement data reproduction time using the execution time per frame.

3. The system of

claim 2

, wherein the advertisement providing web site further comprises a survey unit for examining the way of thinking of the service user who executes the advertisement.

4. The system of

claim 2

, wherein the advertisement providing web site further comprises a use accumulation unit for showing the service user'"'"'s accumulated incentives provided by the web server.

5. The system of

claim 1

, wherein the web server provides incentives to the service user who selects and executes the advertisements.

6. The system of

claim 1

, wherein advertisement conditions for clarifying the users who receive the advertisements are established in the advertisements in the advertisement data server.

7. The system of

claim 1

, wherein the web server compares the service user'"'"'s personal information with the advertisement conditions and limits the service users.

8. The system of

claim 1

, wherein the web server limits the selection of the advertisements when an advertisement use limit stored in the user authentication server is exceeded.

9. The system of

claim 1

, wherein the web server provides incentives to the service user who answers a survey.

10. In an advertisement access history recording method for obtaining a number of users who receive the advertisements and advertisement run time, an advertisement access history recording method comprising the steps of:

a web server transmitting an advertisement providing web site to a service user;

the web server selecting the advertisements and providing the same to the service user;

the web server receiving the advertisement selected by the service user from the service user;

the web server determining whether the advertisement selected by the service user exceeds a use limit;

the web server executing the advertisement when it is determined that the advertisement selected by the service user does not exceed the use limit; and

the web server providing points to the service user who watches the advertisement.

11. The method of

claim 10

, wherein the method further comprises a step of the user authentication server determining a log in state of the service user who receives the advertisement providing web site at the user'"'"'s terminal.

12. The method of

claim 10

, wherein the advertisement comprises information on time per frame, and when an advertisement execution unit executes an advertisement, the information on the time per frame is accumulated and an advertisement run time is computed.

13. The method of

claim 10

, wherein the method further comprises a step of the web server comparing advertisement conditions and the service user'"'"'s conditions and determining whether they are identical when the service user selects an advertisement.

14. The method of

claim 10

, wherein the advertisement selected by the web server satisfies the service user'"'"'s advertisement conditions.

15. The method of

claim 14

, wherein the advertisement conditions comprise the service user'"'"'s age, sex and place of residence.

16. The method of

claim 10

, wherein the method further comprises a step of the web server surveying the executed advertisement.

17. The method of

claim 10

, wherein the method further comprises a step of providing points to the service user when the service user answers a survey.

18. The method of

claim 10

, wherein the method further comprises a step of providing points to the service user when the service user answers a survey and wins a quiz relating to the advertisement.

19. The method of

claim 10

, wherein the method further comprises a step of the web server computing an advertisement use history and providing the same to the service user.

20. The method of

claim 19

, wherein the advertisement use history comprises an accumulated time recording and accumulated points recording.

21. The method of

claim 10

, wherein the method comprises steps of:

the web server determining whether the service user wishes to use the accumulated points; and

depositing an amount of money corresponding to the accumulated points into the service user'"'"'s bank account when the service user wishes to use the accumulated points.

22. The method of

claim 21

, wherein the method further comprises a step of enabling the service user to use the accumulated points on a desired paid site when the service user wishes to use the accumulated points.

23. The method of

claim 21

, wherein the method further comprises a step of enabling the service user to use the accumulated points at a desired shopping mall when the service user wishes to use the accumulated points.