METHOD AND APPARATUS FOR COLLECTING INFORMATION ASSOCIATED WITH MOVEMENT BETWEEN LOCATIONS

• US 20010011227A1
• Filed: 04/03/1998
• Published: 08/02/2001
• Est. Priority Date: 04/03/1998
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: ROHATGI, PANKAJ, PALMER, ELAINE RIVETTE, SMITH, SEAN WILLIAM, ASHERY, LAWRENCE E., GOLDMAN, KENNETH ALAN
• Application Number:
  US09/054,924
• Publication Number:
  US 20010011227A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A system collects information associated with movement between locations. The system includes individual cards. Each individual card has a storage area and an interactor for receiving promotional unit data. A plurality of promotional units are also included. Each promotional unit transmits respective promotional unit data to any card with which it interacts. The promotional unit data within each card may then be downloaded to determine with which promotional units interaction has occurred.

Claims

1. A system for collecting information associated with movement between locations, comprising:

a plurality of individual cards, each of said individual cards including;

a respective storage area; and

a respective interactor for receiving promotional unit data and for transferring said received promotional unit data to said respective storage area as a respective one of said cards moves between locations;

a plurality of promotional units, each transmitting respective promotional unit data to any of said cards, said respective promotional unit data one of a) transmitted by said respective one of said promotional units, and b) received by any one of said cards, when said any one of said cards and said respective one of said promotional units are in proximity for communications between them to occur; and

an administrative unit for receiving all of said promotional unit data situated in said respective storage area of any one of said cards.

2. A system for collecting information associated with movement between locations according to

claim 1

, wherein said any one of said cards stores in said respective storage area a time when said respective storage area receives said respective promotional unit data.

3. A system for collecting information associated with movement between locations according to

claim 1

, wherein each storage area includes a state variable which is modified responsive to one of said promotional units communicating with said respective one of said cards.

4. A system for collecting information associated with movement between locations according to

claim 1

, wherein said one of said promotional units communicates with said respective one of said cards to modify said state variable responsive to human interaction with said one of said promotional units.

5. A system for collecting information associated with movement between locations according to

claim 3

, wherein said respective one of said promotional units communicates with any one of said cards responsive to said any one of said cards communicating with said respective one of said promotional units.

6. A system for collecting information associated with movement between locations according to

claim 3

, wherein said state variable is modified based on which of said promotional units said respective one of said cards communicates with.

7. A system for collecting information associated with movement between locations according to

claim 1

, further comprising a further administrative unit for dispensing said cards to a plurality of individuals, respectively, each card uniquely identifying a respective one of said individuals.

8. A system for collecting information associated with movement between locations according to

claim 1

, further comprising a further administrative unit for one of initializing and modifying said cards.

9. A system for collecting information associated with movement between locations according to

claim 1

, wherein each of said promotional units is associated with a plurality of products, respectively, further comprising means for comparing at least a portion of said promotional unit data stored in one of said cards with ones of said products acquired by an individual.

10. A system for collecting information associated with movement between locations according to

claim 1

, wherein said interactor is a direct interactor which makes physical contact with ones of said promotional units in order to communicate.

11. A system for collecting information associated with movement between locations according to

claim 1

, wherein said interactor is a wireless interactor which communicates with ones of said promotional units over a wireless medium.

12. A system for collecting information associated with movement between locations according to

claim 1

, wherein ones of said promotional units are standalone and disconnected one from another.

13. A system for collecting information associated with movement between locations according to

claim 1

, wherein one of said promotional units provides a response based on what promotional unit data is stored in said respective storage unit.

14. A system for collecting information associated with movement between locations according to

claim 3

, wherein one of said promotional units provides a response based on said state variable.

15. A system for collecting information associated with movement between locations according to

claim 1

, wherein communicating with ones of said promotional units provides a monetary realization to said individual.

16. A system for collecting information associated with movement between locations according to

claim 1

, further comprising an intermediate unit, wherein one of said cards and ones of said promotional units communicate through said intermediate unit.

17. A system for collecting information associated with movement between locations according to

claim 1

, further comprising a further administrative unit for statistically analyzing said promotional unit data stored in ones of said cards to identify correlations based on said data.

18. A method of collecting information associated with movement between locations having respective promotional units, said method comprising the steps of:

providing a plurality of individual cards each having a respective storage area to a respective plurality of individuals;

having any one of said promotional units provide respective promotional unit data to any one of said cards which interacts therewith and storing said respective promotional unit data in said respective storage area of said respective one of said cards; and

receiving said respective promotional unit data from respective ones of said cards.

19. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, further comprising the step of storing respective times of when respective ones of said cards receives promotional unit data.

20. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, wherein each respective storage area includes a respective state variable, further comprising the step of modifying said state variable responsive to interaction with one of said promotional units.

21. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, wherein each respective storage area includes a respective state variable, further comprising the step of modifying said state variable responsive to human interaction with one of said promotional units.

22. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, further comprising the step of one of said promotional units communicating with one of said cards responsive to one of said cards communicating with one of said promotional units.

23. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, wherein one of said cards includes a state variable, further comprising the step of modifying said state variable based on which of said promotional units said respective one of said cards communicates with.

24. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, further comprising the step of comparing at least a portion of said promotional unit data stored in ones of said cards with products acquired by an individual.

25. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, further comprising the step of providing a monetary realization after one of said cards and one of said promotional units have communicated.

26. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, wherein said promotional unit data is transmitted from ones of said promotional units to one of said cards through an intermediate unit.

27. A method of collecting information associated with movement between locations having respective promotional units according to

claim 18

, further comprising the step of statistically analyzing said promotional unit data stored in said cards to identify correlations based on said data.

28. A system for collecting information associated with movement of shoppers between locations in a retail complex, comprising:

a plurality of individual cards, each of said individual cards corresponding to a respective one of said shoppers, each of said cards including;

a respective storage area; and

a respective interactor for receiving promotional unit data and for transferring said received promotional unit data to said respective storage area as a respective one of said shoppers moves their respective card between locations;

a plurality of promotional units, each transmitting respective promotional unit data to any of said cards, said respective promotional unit data one of a) transmitted by said respective one of said promotional units, and b) received by any one of said cards, when said any one of said cards and said respective one of said promotional units are brought in proximity by one of said shoppers for communications between them to occur; and

an administrative unit for receiving all of said promotional unit data situated in said respective storage area of any one of said cards.

29. A system for collecting information associated with movement of shoppers between locations in a retail complex according to

claim 28

, further comprising a further unit for analyzing said data received by said administrative unit to obtain information associated with movement of said shoppers.

30. A system for collecting information associated with movement of said shoppers between locations in a retail complex according to

claim 29

, wherein said information obtained corresponds to products acquired and not acquired by said shoppers.

31. A method of collecting information associated with movement of shoppers between locations in a retail complex, said locations having respective promotional units, said method comprising the steps of:

providing a plurality of individual cards each having a respective storage area to said shoppers;

having any one of said promotional units provide respective promotional unit data to any one of said cards which said shoppers cause to interact therewith as said shoppers move through said retail complex and storing said respective promotional unit data in said respective storage area of said respective one of said cards; and

receiving said respective promotional unit data from respective ones of said cards.

32. A method of collecting information associated with movement of shoppers between locations in a retail complex according to

claim 31

, wherein said data received by said administrative unit is analyzed to obtain information associated with movement of said shoppers.

33. A method of collecting information associated with movement of shoppers between locations in a retail complex according to

claim 32

, wherein said information obtained corresponds to products acquired and not acquired by said shoppers.

34. An article of manufacture comprising a computer usable medium having computer readable program code means embodied therein for collecting information associated with movement between locations having respective promotional units, the computer readable program code means in said article of manufacture comprising computer readable program code means for causing a computer to effect:

providing a plurality of individual cards each having a respective storage area to a respective plurality of individuals;

having any one of said promotional units provide respective promotional unit data to any one of said cards which interacts therewith and storing said respective promotional unit data in said respective storage area of said respective one of said cards; and

receiving said respective promotional unit data from respective ones of said cards.

35. An article of manufacture as recited in

claim 34

, the computer readable program code means in said article of manufacture further comprising computer readable program code means for causing a computer to effect:

storing respective times of when respective ones of said cards receives promotional unit data.

36. An article of manufacture as recited in

claim 35

, wherein each respective storage area includes a respective state variable, and the computer readable program code means in said article of manufacture further comprising computer readable program code means for causing a computer to effect:

modifying said state variable responsive to interaction with one of said promotional units.

37. An article of manufacture as recited in

claim 34

, wherein each respective storage area includes a respective state variable, fisher comprising the step of modifying said state variable responsive to human interaction with one of said promotional units.

38. An article of manufacture as recited in

claim 34

, the computer readable program code means in said article of manufacture further comprising computer readable program code means for causing a computer to effect the step of one of said promotional units communicating with one of said cards responsive to one of said cards communicating with one of said promotional units.

39. An article of manufacture as recited in

claim 34

, wherein one of said cards includes a state variable and the computer readable program code means in said article of manufacture further comprising computer readable program code means for causing a computer to effect:

modifying said state variable based on which of said promotional units said respective one of said cards communicates with;

comparing at least a portion of said promotional unit data stored in ones of said cards with products acquired by an individual; and

providing a monetary realization after one of said cards and one of said promotional units have communicated.

40. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps for collecting information associated with movement of shoppers between locations in a retail complex, said locations having respective promotional units, said method comprising the steps of:

providing a plurality of individual cards each having a respective storage area to said shoppers;

having any one of said promotional units provide respective promotional unit data to any one of said cards which said shoppers cause to interact therewith as said shoppers move through said retail complex and storing said respective promotional unit data in said respective storage area of said respective one of said cards; and

receiving said respective promotional unit data from respective ones of said cards.

41. A program storing device as recited in

claim 40

, wherein said data received by said administrative unit is analyzed to obtain information associated with movement of said shoppers.

42. A program storing device as recited in

claim 41

, wherein said information obtained corresponds to products acquired and not acquired by said shoppers.

43. A computer program product comprising a computer usable medium having computer readable program code means embodied therein for causing a collection of information associated with movement of shoppers between locations in a retail complex, said locations having respective promotional units, computer readable program code means in said computer program product comprising computer readable program code means for causing a computer to effect:

providing a plurality of individual cards each having a respective storage area to said shoppers;

having any one of said promotional units provide respective promotional unit data to any one of said cards which said shoppers cause to interact therewith as said shoppers move through said retail complex and storing said respective promotional unit data in said respective storage area of said respective one of said cards; and

receiving said respective promotional unit data from respective ones of said cards.

44. A computer program product as recited in

claim 43

, wherein said data received by said administrative unit is analyzed to obtain information associated with movement of said shoppers.

45. A computer program product as recited in

claim 44

, wherein said information obtained corresponds to products acquired and not acquired by said shoppers.