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MARKETING RESEARCH SYSTEM AND ASSOCIATED METHODS

  • US 20010011229A1
  • Filed: 10/23/1998
  • Published: 08/02/2001
  • Est. Priority Date: 10/23/1998
  • Status: Abandoned Application
First Claim
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1. A system for marketing research whereby a consumer visiting a merchant'"'"'s location provides responses to queries posed by the merchant and obtains an immediate incentive award, said system comprising:

  • a) a card including a magnetic strip for containing magnetically encoded information including a consumer code, said card having a detachable data form for recording initial identifying information obtained from the consumer, said card and said data form being correlated by containing the same consumer code;

    b) a consumer computer station comprising a screen, an input device for recording consumer responses to the queries, a consumer card scanner for reading the information magnetically encoded on said card and for writing magnetically encoded information for recording the incentive award after the consumer answers all queries, and programmed to display queries on the screen, and to accept and store the consumer responses in a manner correlated with the consumer code magnetically encoded on said card;

    c) a server computer having interactive communication with said consumer computer station, said server computer programmed to retrieve the consumer responses from said consumer computer station and to store, manage and analyze the consumer responses in a manner correlated with the consumer code;

    d) a merchant computer station comprising a personal computer, monitor and printer, and having interactive communication with said server computer for inputting and transmitting the initial identifying information to said server computer in a manner correlated with the consumer code, for retrieving information from said server computer, and for storing, managing and displaying information retrieved from said server computer;

    e) a merchant card scanner station having interactive communication with said server computer for reading and writing magnetically encoded information on said card, for the merchant to verify the incentive award for redemption by the consumer and thereafter cancel the magnetically encoded information recording the award.

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