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PRIVACY-ENABLED LOYALTY CARD SYSTEM AND METHOD

  • US 20010011247A1
  • Filed: 10/02/1998
  • Published: 08/02/2001
  • Est. Priority Date: 10/02/1998
  • Status: Abandoned Application
First Claim
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1. A method of controlling the collection and dissemination of data stored in a data warehouse, comprising the steps of:

  • accepting a request for a privacy card from a consumer;

    querying the consumer for consumer personal information and privacy preferences;

    storing a customer unique proxy identifying the customer in the data warehouse; and

    issuing a privacy card comprising the proxy to the customer.

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