TARGETED MARKETING AND PURCHASE BEHAVIOR MONITORING SYSTEM

• US 20010013011A1
• Filed: 11/26/1997
• Published: 08/09/2001
• Est. Priority Date: 08/11/1995
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing International Incorporated (Catalina Marketing Corporation)
• Inventors: WEINKAUF, MERLE S., KNUTSON, THEODORE, DAY, LARRY J.
• Granted Patent: US 6,484,146 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system for presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the system comprising a computer including a database containing customer account information providing information specific to a particular customer account; the at computer also including a database containing special offers including a targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters; a plurality of customer cards, each customer card having machine readable card information indicating at least identification of the card with a particular customer account; a customer interface in communication with the computer to transfer data therebetween; the customer interface having a card reader for reading machine readable card information from the customer card; the computer including means for generating a customized customer offer list available to that particular customer account which includes the special offer; an offer communicator for communicating the customer offer list to the customer for which it is generated; a check-out at which the customer presents purchased item information indicating items being purchased by the customer; the check-out including a card reader for reading the customer card; the computer including means for sending information from the customized customer offer list to the check-out; the computer further including means for collecting customer purchase information which is indicative of items being purchased by the customer via the check-out; the computer still further including means for editing the customer account information to reflect items purchased by the customer.

Claims

1. A system for presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the system comprising:

at least one computer including a database containing customer account information providing information specific to a particular customer account;

said at least one computer also including a database containing special offers including at least one targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters;

a plurality of customer cards, each customer card having machine readable card information indicating at least identification of the card with a particular customer account;

a customer interface in communication with said at least one computer to transfer data therebetween;

said customer interface having at least one card reader for reading machine readable card information from said customer card;

said at least one computer including means for generating a customized customer offer list available to that particular customer account which includes at least one said special offer;

at least one offer communicator for communicating said customer offer list to the customer for which it is generated;

at least one check-out at which the customer presents purchased item information indicating items being purchased by the customer;

said check-out including a card reader for reading said customer card;

said at least one computer including means for sending information from the customized customer offer list to the at least one check-out;

said at least one computer further including means for collecting customer purchase information which is indicative of items being purchased by the customer via the check-out;

said at least one computer still further including means for editing said customer account information to reflect items purchased by the customer.

2. A system in accordance with

claim 1

wherein the offer communicator comprises a printer.

3. A system in accordance with

claim 1

wherein the card reader of said check-out comprises a bar code reader in communication with the computer, the bar code reader reading the cards in addition to products, the system including means for associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of products.

4. A marketing system in accordance with

claim 1

wherein the check-out comprises means for totaling the costs of purchases, wherein the system includes means for associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of products, and wherein the system includes means for adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and for suspending the accepted special offers from the customer'"'"'s offer list.

5. A system in accordance with

claim 1

and further comprising means for recording that a special offer was not accepted by a customer if the customer does not present a product for which a special offer was available to the check-out within a predetermined amount of time after that customer accessed the customer interface.

6. A system in accordance with

claim 1

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers.

7. A system in accordance with

claim 1

wherein the check-out includes a bar code reader, the system further comprising means for downloading, from the computer to the check-out, a list of all products for which special offers exist for at least one customer, means for associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of a product, means for accessing the computer in response to the bar code reader reading a product included in the list of all products for which special offers may be available and for determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

8. A system in accordance with

claim 1

and further comprising means for maintaining and for communicating to each customer a running total of savings realized by that customer since the customer started using the card.

9. A system in accordance with

claim 1

and further comprising means for maintaining for each customer a running total of savings realized by that customer since the customer started using the card, wherein the check-out communicates to each customer a running total of savings realized by that customer since the customer started using the card.

10. A system in accordance with

claim 1

and further comprising means for establishing targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and for determining which customers in the customer account database meet the criteria.

11. A system in accordance with

claim 1

wherein the customer interface is spaced apart from the check-out.

12. A system in accordance with

claim 1

and further comprising means for causing the offer communicator to communicate a predetermined number of special offers available to a particular customer in response to the customer presenting the customer'"'"'s card to the customer interface, the predetermined number being the same for all customers who use the customer interface.

13. A system in accordance with

claim 1

wherein the offer communicator comprises a printer, and wherein the system further comprises means for causing the printer to print a predetermined number of special offers available to a particular customer absent any selection by the customer accessing the customer interface, the predetermined number being the same for all customers that use the customer interface.

14. A system in accordance with

claim 1

wherein the offer communicator comprises a printer, wherein the system further comprises means for sending to the printer a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of the customer interface to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer.

15. A system in accordance with

claim 1

wherein the offer communicator comprises a printer, wherein the system further comprises means for sending to the printer a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of the customer interface to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.

16. A system in accordance with

claim 1

and further comprising lottery means for randomly selecting customers for prize awards, the lottery means including means for causing the offer communicator to indicate to the customer the prize awarded.

17. A system in accordance with

claim 1

and comprising a plurality of computers associated with a plurality of stores, wherein each customer is associated with one of the stores, wherein their card has machine readable information indicating their home store, and wherein the customer account information for the customers are respectively stored in the computers of their home stores.

18. A system in accordance with

claim 1

wherein the offer communicator comprises a printer capable of printing at least 500 lines per minute.

19. A system in accordance with

claim 1

and further comprising means for preventing a special offer from being communicated by the offer communicator if the product associated with the special offer is out of stock.

20. A system in accordance with

claim 1

and further comprising means defining a frequent shopper program including means for providing points to customers based on usage of the customer interface.

21. A system in accordance with

claim 1

and further comprising means for presetting a date and time on which a special offer will automatically expire.

22. A system in accordance with

claim 1

and further comprising means for defining categories of products, and means for providing category exclusivity, wherein system only permits special offers for one brand of product per category.

23. A system in accordance with

claim 1

and further comprising means for automatically increasing the value of a special offer available to a customer for a product if the customer previously did not purchase that product after the offer communicator communicated a discount for that product to the customer, and means for communicating the increased value special offer to the customer when the customer subsequently presents the customer'"'"'s card to the customer interface.

24. A system in accordance with

claim 1

and further comprising means for generating a report of the effectiveness of special offers in causing customers to purchase products.

25. A system in accordance with

claim 1

wherein said at least one computer comprises a store level computer, a regional computer in communication with the store level computer, and a supervisory computer in communication with the regional computer, and wherein the customer account information is located on at least one of the store level computer, the regional computer, and the supervisory computer.

26. A system in accordance with

claim 1

and further comprising means for limiting the total dollar value of special offers for a particular product so that no more special offers are given for that product after a predetermined dollar value has been exceeded.

27. A system for presenting special offers to customers of a chain of stores, the special offers including customized targeted offers for specific customers, the system comprising:

a plurality of store level computers, respective store level computers being associated with respective stores, the computers respectively including a database containing customer account information, and a database of special offers including customized targeted offers to be made to selected customer accounts on the basis of targeted offer targeting parameters;

a supervisory computer networked to the store level computers, the supervisory computer periodically downloading special offers to the store level computers;

a plurality of cards, each card having thereon machine readable information for associating the card with particular customer account information and with a particular store in the chain; and

a plurality of customer interfaces, respective customer interfaces being located in respective stores and being in communication with the store level computer associated with that store, the interfaces having respective card readers including means for receiving the cards, for reading the machine readable information on the card, for sending information from the card to the store level computer associated with that store;

the store level computers respectively including means for accessing information about the special offers available to the customer associated with the card in response to the card reader sending decoded information to the computer, for generating a customized list of special offers available to that particular customer;

offer communicator means for communicating respective individualized lists of special offers to customers who access the customer interface.

28. A system in accordance with

claim 27

wherein the offer communicator means comprise printers.

29. A system in accordance with

claim 27

and further comprising check-outs in respective stores, wherein the check-outs respectively including bar code readers, wherein the check-outs are in communication with respective store level computers, wherein the bar code readers read the cards in addition to products, wherein the system includes means for associating a purchased product with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products.

30. A system in accordance with

claim 27

and further comprising check-outs in respective stores, the check-outs respectively including bar code readers, the check-outs being in communication with respective store level computers, wherein the check-out comprises means for totaling the costs of purchases, wherein the system includes means for associating a purchased item with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products, and wherein the system includes means for adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and for deleting the accepted special offers from the customer'"'"'s offer list.

31. A system in accordance with

claim 30

and further comprising means for recording that a special offer was not accepted by a customer if the customer does not present a product for which a special offer was available to the check-out within a predetermined amount of time after that customer accessed the customer interface.

32. A system in accordance with

claim 27

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers.

33. A system in accordance with

claim 30

wherein the system further comprising means for downloading, from the store level computers to the respective check-outs, a list of all products for which special offers exist for at least one customer, means for associating a purchased item with a customer account if one of the cards is scanned by one of the bar code readers in sequence with scanning of a product, means for accessing the store level computer in response to the bar code reader reading a product included in the list of all products for which special offers may be available and for determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

34. A system in accordance with

claim 27

and further comprising means for maintaining and for communicating to each customer a running total of savings realized by that customer since the customer started using the card.

35. A system in accordance with

claim 30

and further comprising means for maintaining for each customer a running total of savings realized by that customer since the customer started using the card, wherein the check-out communicates to each customer a running total of savings realized by that customer since the customer started using the card.

36. A system in accordance with

claim 30

and further comprising means for establishing targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and for determining which customers in the customer account databases meet the criteria.

37. A system in accordance with

claim 30

wherein the customer interfaces are respectively spaced apart from the check-outs.

38. A system in accordance with

claim 30

and further comprising means for causing one of the offer communicator means to print a predetermined number of special offers available to a particular customer in response to the customer presenting the customer'"'"'s card to one of the customer interfaces, the predetermined number being the same for all customers who use the customer interfaces.

39. A system in accordance with

claim 30

wherein the offer communicator means comprise respective printers, and wherein the system further comprises means for causing one of the printers to print a predetermined number of special offers available to a particular customer absent any selection by the customer accessing one of the customer interfaces, the predetermined number being the same for all customers who use that customer interface.

40. A system in accordance with

claim 27

wherein the offer communicator means comprise respective printers, wherein the system further comprises means for sending to one of the printers a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of one of the customer interfaces to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer.

41. A system in accordance with

claim 27

wherein the offer communicator means comprise respective printers, wherein the system further comprises means for sending to one of the printers a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of one of the customer interfaces to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.

42. A system in accordance with

claim 27

and further comprising lottery means for randomly selecting customers for prize awards, the lottery means including means for causing the offer communicator means to indicate to the customer the prize awarded.

43. A system in accordance with

claim 27

wherein the store level computers define home stores for customer accounts such that each customer account has one home store, wherein the cards further include machine readable information indicating their home store, and wherein the customer account information for the customers are respectively stored in the store level computers of their home stores.

44. A system in accordance with

claim 27

wherein the store level computers define home stores for customer accounts such that each customer account has one home store, wherein the cards further include machine readable information indicating their home store, wherein the customer account information for the customers are respectively stored in the store level computers of their home stores, and wherein if a customer uses their card at a customer interface in a store other than their home store, the store level computer communicates with the customers home store and the customer'"'"'s account is accessed even though the customer is not in their home store.

45. A system in accordance with

claim 27

wherein the offer communicator means comprise respective printers capable of printing at least 500 lines per minute.

46. A system in accordance with

claim 27

and further comprising means for preventing a special offer from being communicated by the offer communicator means if the product associated with the special offer is out of stock.

47. A system in accordance with

claim 27

and further comprising means defining a frequent shopper program including means for providing points to customers based on usage of the customer interface.

48. A system in accordance with

claim 27

and further comprising means for presetting a date and time on which a special offer will automatically expire.

49. A system in accordance with

claim 27

and further comprising means for defining, using the supervisory computer, categories of products, and means for providing category exclusivity, wherein the system only permits special offers for one brand of product per category.

50. A system in accordance with

claim 27

and further comprising means for automatically increasing the value of a special offer available to a customer for a product if the customer previously did not purchase that product after one of the offer communicators communicated a discount for that product to the customer, and means for communicating the increased value special offer to the customer when the customer subsequently presents the customer'"'"'s card to one of the customer interfaces.

51. A system in accordance with

claim 27

wherein the supervisor computer further comprises means for generating a report of the effectiveness of special offers in causing customers to purchase products.

52. A system for a chain of stores for presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, the system comprising:

a plurality of store level computers, respective store level computers being associated with respective stores, the store computers respectively including a database containing customer account information providing information specific to individual customers including information regarding customer purchases, the store level computers respectively including a database containing special offers including at least one targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters;

a plurality of cards, each card having thereon machine readable information associating the card with a particular customer account and with a particular store in the chain;

regional computers networked to groups of store level computers, the regional computers periodically downloading special offers to the store level computers, groups of store level computers defining respective chains of stores;

a supervisory computer networked to the regional computers, the regional computers periodically downloading special offers to the store level computers;

a plurality of customer interfaces, respective customer interfaces being located in respective stores and being in communication with the store level computer associated with that store, the customer interfaces having respective card readers including means for receiving the cards, for reading the machine readable information on the cards, for sending the read information to the store level computer associated with that store;

a plurality of offer communicator means, respective offer communicator means being located in respective stores and being in communication with the store level computer associated with that store, respective offer communicator means being housed with respective customer interfaces;

means for accessing customer account information for a particular customer in response to the card reader sending read information to a store level computer, for generating an individualized list of special offers available to that particular customer, and for sending the list of special offers to the offer communicator housed with the card reader that sent the read information;

the customer interfaces respectively including means for communicating respective individualized lists of special offers to customers who access the customer interfaces;

check-outs, including respective bar code readers, connected to respective store level computers, the bar code readers reading the cards in addition to products, the system including means for associating a purchased item with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products, for storing customer purchase information in the database in the store level computer; and

means for uploading from the store level computers to the regional computers data identifying purchases made by individual customers.

53. A system in accordance with

claim 52

wherein the offer communicator means comprise printers.

54. A system in accordance with

claim 52

wherein the check-outs respectively comprise means for totaling the costs of purchases, and wherein the system includes means for adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and for deleting the accepted special offers from the customer'"'"'s offer list.

55. A system in accordance with

claim 52

and further comprising means for recording that a special offer was not accepted by a customer if the customer does not present a product for which a special offer was available to a check-out within a predetermined amount of time after that customer accessed a customer interface.

56. A system in accordance with

claim 52

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers of a chain.

57. A system in accordance with

claim 52

wherein the system further comprising means for downloading, from the store level computers to the respective check-outs, a list of all products for which special offers exist for at least one customer, means for accessing the store level computer in response to the bar code reader reading a product included in the list of all products for which special offers may be available and for determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

58. A system in accordance with

claim 52

and further comprising means for maintaining and for communicating to each customer a running total of savings realized by that customer since the customer started using the card.

59. A system in accordance with

claim 52

and further comprising means for maintaining for each customer a running total of savings realized by that customer since the customer started using the card, wherein the check-outs communicate to the customers a running total of savings realized by each customer since the customer started using the card.

60. A system in accordance with

claim 52

and further comprising means for establishing targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and for determining which customers in the customer account databases meet the criteria.

61. A system in accordance with

claim 52

wherein the customer interfaces are respectively spaced apart from the check-outs in each store.

62. A system in accordance with

claim 52

and further comprising means for causing one of the offer communicator means to print a predetermined number of special offers available to a particular customer in response to the customer presenting the customer'"'"'s card to one of the customer interfaces, the predetermined number being the same for all customers of a chain who use the customer interfaces.

63. A system in accordance with

claim 52

wherein the offer communicator means comprise respective printers, and wherein the system further comprises means for causing one of the printers to print a predetermined number of special offers available to a particular customer absent any selection by the customer accessing one of the customer interfaces, the predetermined number being the same for all customers who use that customer interface.

64. A system in accordance with

claim 52

wherein the offer communicator means comprise respective printers, wherein the system further comprises means for sending to one of the printers a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of one of the customer interfaces to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer.

65. A system in accordance with

claim 52

wherein the offer communicator means comprise respective printers, wherein the system further comprises means for sending to one of the printers a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of one of the customer interfaces to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.

66. A system in accordance with

claim 52

and further comprising lottery means for randomly selecting customers for prize awards, the lottery means including means for causing the offer communicator means to indicate to the customer the prize awarded.

67. A system in accordance with

claim 52

wherein the store level computers define home stores for customer accounts such that each customer account has one home store, wherein the cards further include machine readable information indicating their home store, and wherein the customer account information for the customers are respectively stored in the store level computers of their home stores.

68. A system in accordance with

claim 52

wherein the store level computers define home stores for customer accounts such that each customer account has one home store, wherein the cards further include machine readable information indicating their home store, wherein the customer account information for the customers are respectively stored in the store level computers of their home stores, and wherein if a customer uses their card at a customer interface in a store other than their home store, the store level computer communicates with the customers home store and the customer'"'"'s account is accessed even though the customer is not using the customer interface of their home store.

69. A system in accordance with

claim 52

wherein the offer communicator means comprise respective printers capable of printing at least 500 lines per minute.

70. A system in accordance with

claim 52

wherein the store level computers respectively include means for preventing a special offer from being communicated by the offer communicator means if the product associated with the special offer is out of stock.

71. A system in accordance with

claim 52

and further comprising means defining a frequent shopper program including means for providing points to customers based on usage of the customer interface.

72. A system in accordance with

claim 52

and further comprising means for presetting a date and time on which a special offer will automatically expire.

73. A system in accordance with

claim 52

and further comprising means for defining, using the supervisory computer, categories of products, and means for providing category exclusivity within a chain, wherein the system only permits special offers for one brand of product per category in that chain.

74. A system in accordance with

claim 52

and further comprising means for automatically increasing the value of a special offer available to a customer for a product if the customer previously did not purchase that product after one of the offer communicators communicated a discount for that product to the customer, and means for communicating the increased value special offer to the customer when the customer subsequently presents the customer'"'"'s card to one of the customer interfaces.

75. A system in accordance with

claim 52

wherein the regional computer further comprises means for generating a report for a chain of the effectiveness of special offers in causing customers to purchase products.

76. A method of presenting customized special offers to customers, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the method comprising the steps of:

providing a computer;

defining, using the computer, a database containing customer account information including purchases made by each customer;

defining, using the computer, a database containing special offers including at least one targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters;

providing cards to customers, the cards containing unique machine readable information identifying customers;

providing a customer interface including a card reader for reading the cards, and associating cards with customer accounts;

generating a customized customer offer list available to a particular customer account which includes at least one said special offer in response to that customer accessing the customer interface;

providing an offer communicator for communicating said customer offer list to the customer for which it is generated;

providing at least one check-out at which the customer presents purchased item information indicating items being purchased by the customer;

the check-out including a bar code reader for reading said customer card and for reading prices of products;

sending information from the customized customer offer list to the at least one check-out when a customer'"'"'s card is scanned by the check-out card reader; and

using the check-out and the computer to collect customer purchase information which is indicative of items purchased by individual customers via the check-out and storing the customer purchase information in the customer account database.

77. A method in accordance with

claim 76

and further comprising the step of associating a purchased item with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products and prior to totalling the cost of the customer'"'"'s purchases.

78. A method in accordance with

claim 76

and further comprising the step of adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and of deleting the accepted special offers from the customer'"'"'s offer list.

79. A method in accordance with

claim 76

and further the step of recording that a special offer was not accepted by a customer if the customer does not present a product for which a special offer was available to the check-out within a predetermined amount of time after that customer accessed the customer interface.

80. A method in accordance with

claim 76

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers.

81. A method in accordance with

claim 76

and further comprising the step of downloading, from the computer to the check-out, a list of all products for which special offers may exist for customers, associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of a product, accessing the computer in response to the bar code reader reading a product included in the list of all products for which special offers may be available and determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

82. A method in accordance with

claim 76

and further comprising the step of maintaining and communicating to each customer a running total of savings realized by that customer since the customer started using the card.

83. A method in accordance with

claim 76

and further comprising the step of establishing targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and of determining which customers in the customer account database meet the criteria.

84. A method in accordance with

claim 76

and further comprising the step of communicating a predetermined number of special offers available to a particular customer in response to the customer causing the card reader of the customer interface to read the customer'"'"'s card, wherein the predetermined number is the same for all customers who use the customer interface, and wherein the predetermined number of special offers are the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.

85. A method of presenting customized special offers to customers of a chain of stores, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the method comprising the steps of:

providing a plurality of store level computers, respective store level computers being associated with respective stores;

providing a supervisory computer and networking the supervisory computer to the store level computers, causing the supervisory computer to periodically download special offers to the store level computers;

defining, using the store level computers, respective databases containing customer account information including purchases made by each customer;

defining, using the store level computers, respective databases containing special offers including at least one targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters;

providing cards to customers, the cards containing unique machine readable information associating the card with particular customer account information and with a particular store in the chain;

providing a plurality of customer interfaces, respective customer interfaces being located in respective stores and being in communication with the store level computer associated with that store, the customer interfaces respectively including card readers for reading the machine readable information on the cards, and causing the customer interfaces to send information from the card to the store level computer associated with that store when that customer interface reads a card;

generating a customized customer offer list available to a particular customer account which includes at least one said special offer in response to that customer accessing one of the customer interfaces;

providing a plurality of offer communicators, respective offer communicators being located in respective stores and being in communication with the store level computer associated with that store, causing respective offer communicators to communicating the customer offer list to the customer for which the list is generated;

providing a plurality of check-outs, respective check-outs being located in respective stores and being in communication with the store level computer associated with that store, at which the customer presents purchased item information indicating items being purchased by the customer;

the check-out including a bar code reader for reading said customer card and for reading prices of products;

sending information from the customized customer offer list to a check-out in a store when a customer'"'"'s card is scanned by the check-out card reader in the same store; and

using the check-outs and the store level computers to collect customer purchase information which is indicative of items purchased by individual customers via the check-out and storing customer purchase information in the customer account databases.

86. A method in accordance with

claim 85

,

94

and further comprising the step of associating a purchased item with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products and prior to totalling the cost of the customer'"'"'s purchases.

87. A method in accordance with

claim 85

and further comprising the step of adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and of deleting the accepted special offers from the customer'"'"'s offer list.

88. A method in accordance with

claim 85

and further the step of recording that a special offer was not accepted by a customer if the customer does not present a product, for which a special offer was available, to a check-out in a store within a predetermined amount of time after that customer accessed the customer interface in the same store.

89. A method in accordance with

claim 85

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers.

90. A method in accordance with

claim 85

and further comprising the step of downloading, from a store level computer in a store to the check-out in the same store, a list of all products for which special offers may exist for customers, associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of a product, accessing the store level computer associated with the store where the customer'"'"'s card was scanned in response to the bar code reader reading a product included in the list of all products for which special offers may be available and determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

91. A method in accordance with

claim 85

and further comprising the step of maintaining and communicating to each customer a running total of savings realized by that customer since the customer started using the card.

92. A method in accordance with

claim 85

and further comprising the step of using the supervisory computer to establish targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and of determining which customers in the customer account database meet the criteria.

93. A method in accordance with

claim 85

and further comprising the step of communicating a predetermined number of special offers available to a particular customer in response to the customer causing one of the card readers to read the customer'"'"'s card, wherein the predetermined number is the same for all customers of the chain, and wherein the predetermined number of special offers include the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.

94. A method of presenting customized special offers to customers of a chain of stores, the special offers including targeted offers to a customer selected from a plurality of customers, and for collecting purchasing behavior information concerning the customers, the method comprising the steps of:

providing a plurality of store level computers, respective store level computers being associated with respective stores;

providing a plurality of regional computers networked to groups of store level computers, the regional computers periodically downloading special offers to the store level computers, groups of store level computers defining respective chains of stores;

providing a supervisory computer and networking the supervisory computer to the regional computers, causing the supervisory computer to periodically download special offers to the store level computers;

defining, using the store level computers, respective databases containing customer account information including purchases made by each customer;

defining, using the store level computers, respective databases containing special offers including at least one targeted offer which is to be made to selected customer accounts on the basis of targeted offer targeting parameters;

providing cards to customers, the cards containing unique machine readable information associating the card with particular customer account information and with a particular store in the chain;

providing a plurality of customer interfaces, respective customer interfaces being located in respective stores and being in communication with the store level computer associated with that store, the customer interfaces respectively including card readers for reading the machine readable information on the cards, and causing the customer interfaces to send information from the card to the store level computer associated with that store when that customer interface reads a card;

generating a customized customer offer list available to a particular customer account which includes at least one said special offer in response to that customer accessing one of the customer interfaces;

providing a plurality of offer communicators, respective offer communicators being located in respective stores and being in communication with the store level computer associated with that store, causing respective offer communicators to communicating the customer offer list to the customer for which the list is generated;

providing a plurality of check-outs, respective check-outs being located in respective stores and being in communication with the store level computer associated with that store, at which the customer presents purchased item information indicating items being purchased by the customer;

the check-out including a bar code reader for reading said customer card and for reading prices of products;

sending information from the customized customer offer list to a check-out in a store when a customer'"'"'s card is scanned by the check-out card reader in the same store;

using the check-outs and the store level computers to collect customer purchase information which is indicative of items purchased by individual customers via the check-out and storing customer purchase information in the customer account databases; and

uploading from the store level computers to the regional computers data identifying purchases made by individual customers.

95. A method in accordance with

claim 94

and further comprising the step of associating a purchased item with a customer account if one of the cards is scanned by the bar code reader in sequence with scanning of products and prior to totalling the cost of the customer'"'"'s purchases.

96. A method in accordance with

claim 94

and further comprising the step of adjusting the customer'"'"'s total to reflect special offers accepted by the customer, and of deleting the accepted special offers from the customer'"'"'s offer list.

97. A method in accordance with

claim 94

and further the step of recording that a special offer was not accepted by a customer if the customer does not present a product, for which a special offer was available, to a check-out in a store within a predetermined amount of time after that customer accessed the customer interface in the same store.

98. A method in accordance with

claim 94

wherein the special offers include broadcast, non-targeted, special offers which are generally available to all customers.

99. A method in accordance with

claim 94

and further comprising the step of downloading, from a store level computer in a store to the check-out in the same store, a list of all products for which special offers may exist for customers, associating a purchased item with a customer if one of the cards is scanned by the bar code reader in sequence with scanning of a product, accessing the store level computer associated with the store where the customer'"'"'s card was scanned in response to the bar code reader reading a product included in the list of all products for which special offers may be available and determining the special offer available to that customer whose card was scanned at the check-out, for that particular product.

100. A method in accordance with

claim 94

and further comprising the step of using the supervisory computer to establish targeted offer targeting parameters in the form of criteria a customer must meet in order to be eligible for a particular targeted offer, and of determining which customers in the customer account database meet the criteria.

101. A method in accordance with

claim 94

and further comprising the step of communicating a predetermined number of special offers available to a particular customer in response to the customer causing one of the card readers to read the customer'"'"'s card, wherein the predetermined number is the same for all customers of the chain, and wherein the predetermined number of special offers include the highest value special offers available to the particular customer, calculated on the basis of percentage reduction in price.