Method of advertising and selling articles and services using digital TV receiver and internet

• US 20010021916A1
• Filed: 03/05/2001
• Published: 09/13/2001
• Est. Priority Date: 03/09/2000
• Status: Abandoned Application

• Current Assignee: NEC Corporation
• Original Assignee: NEC Corporation
• Inventors: Takai, Kazuhito
• Application Number:
  US09/797,843
• Publication Number:
  US 20010021916A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/426 Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

In a method of advertising and selling an article or a service, a commercial program about the article or the service for digital TV broadcasting is received by a receiving terminal. Advertiser data relating to a URL address of a homepage of an advertiser of the commercial program is extracted from the commercial program by the receiving terminal in response to a request from a user. Communication is carried out between the receiving terminal and the advertiser via the Internet based on the extracted advertiser data.

Claims

1. A method of advertising and selling an article or a service, comprising the steps of:

(a) receiving a commercial program about the article or the service for digital TV broadcasting by a receiving terminal;

(b) extracting advertiser data relating to a URL address of a homepage of an advertiser of said commercial program from said commercial program by said receiving terminal in response to a request from a user; and

(c) communicating between said receiving terminal and said advertiser via the Internet based on said extracted advertiser data.

2. The method according to

claim 1

, wherein said (c) communicating step comprises the step of:

viewing said homepage of said advertiser on the Internet based on said extracted advertiser data in response to said transmission request data to acquire more detailed information about the article or the service from said advertiser.

3. The method according to

claim 2

, further comprising the step of:

having transaction of the article or the service with said advertiser based on said homepage of said advertiser on the Internet.

4. The method according to

claim 1

, wherein said (c) communicating step comprises the step of:

automatically communicating between said receiving terminal and said advertiser via the Internet based on said extracted advertiser data in response of the extraction of said advertiser data.

5. The method according to

claim 1

, wherein said (b) extracting step comprises the step of:

extracting said advertiser data from said commercial program in response to the request; and

storing said extracted advertiser data in a storage unit, and

said (c) communicating step comprises the step of;

reading out said extracted advertiser data from said storage unit in response to a communication request; and

communicating between said receiving terminal and said advertiser via the Internet based on said readout advertiser data.

6. The method according to

claim 1

, wherein said request is generated from a remote controller through an operation of the remote controller by a user.

7. The method according to

claim 1

, wherein said advertiser data is embedded in said commercial program in a form of multiplexed data.

8. The method according to

claim 1

, wherein said advertiser data is electronically watermarked in said commercial program suing electronic watermark technique.

9. A method of advertising and selling an article or a service, comprising the steps of:

(a) receiving a commercial program about the article or the service for digital TV broadcasting by a receiving terminal;

(b) extracting advertiser data relating to an E-mail address of an advertiser of said commercial program from said commercial program by said receiving terminal in response to a request from a user; and

(c) communicating between said receiving terminal and said advertiser via the Internet based on said extracted advertiser data.

10. The method according to

claim 9

, wherein said (c) communicating step comprises the steps of:

transmitting a question from said receiving terminal to said E-mail address of said advertiser; and

transmitting an answer of the question from said advertiser to said receiving terminal.

11. The method according to

claim 9

, wherein said (c) communicating step comprises the steps of:

transmitting an opinion from said receiving terminal to said E-mail address of said advertiser; and

summing up a plurality of said opinions in said advertiser.

12. The method according to

claim 11

, further comprising the step of:

updating a homepage of said advertiser based on the summing result in said advertiser.

13. The method according to

claim 9

, wherein said (c) communicating step comprises the step of:

automatically communicating between said receiving terminal and said advertiser via the Internet based on said extracted advertiser data in response of the extraction of said advertiser data.

14. The method according to

claim 9

, wherein said (b) extracting step comprises the step of:

extracting said advertiser data from said commercial program in response to the request; and

storing said extracted advertiser data in a storage unit, and

said (c) communicating step comprises the step of;

reading out said extracted advertiser data from said storage unit in response to a communication request; and

communicating between said receiving terminal and said advertiser via the Internet based on said readout advertiser data.

15. The method according to

claim 9

, wherein said request is generated from a remote controller through an operation of the remote controller by a user.

16. The method according to

claim 9

, wherein said advertiser data is embedded in said commercial program in a form of multiplexed data.

17. The method according to

claim 9

, wherein said advertiser data is electronically watermarked in said commercial program suing electronic watermark technique.