Advertising method using code image physically or electronically represented and apparatus thereof
First Claim
Patent Images
1. An advertising method comprising the steps of:
- the advertiser transmitting address information for providing services of a predetermined advertisement to a server;
the server assigning index information to the address information and storing the address information and index information; and
converting the address information or index information into a code image, which can be physically or electronically represented, by encoding the address information or index information using an encoding algorithm provided from the server.
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Abstract
An advertising method using a code image physically or electronically represented and an apparatus thereof are provided. According to the method, information for providing network services related to advertisements is physically or electronically represented by a code image in various advertising media, and a user can directly user network services provided by the advertiser, by clicking on the image or scanning or photographing the image with an optical input apparatus.
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Citations
19 Claims
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1. An advertising method comprising the steps of:
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the advertiser transmitting address information for providing services of a predetermined advertisement to a server;
the server assigning index information to the address information and storing the address information and index information; and
converting the address information or index information into a code image, which can be physically or electronically represented, by encoding the address information or index information using an encoding algorithm provided from the server. - View Dependent Claims (2, 3, 4, 5)
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6. An advertising method comprising the steps of:
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converting a code image related to an advertisement into computer readable code data;
decoding the code data by a decoding algorithm and extracting code information contained in the code image; and
executing a service program according to the code information and providing services preset for the advertisement. - View Dependent Claims (7, 8, 9, 10, 11)
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12. An advertising service apparatus comprising:
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a program wherein an algorithm for encoding and decoding code information is implemented;
an advertiser interface which is connected to an advertiser computer through a communication network, transmits the encoding program in response to the request from the advertiser computer, receiving address information related to an advertisement from the advertiser, and assigning index information corresponding to the address information;
a user interface which is connected to a user computer through a communication network, transmits the decoding program in response to the request from the user computer, extracting code information from a code image transmitted from the user computer, and providing the code image to the user computer; and
a database for storing the address information and index information assigned corresponding to the address information, wherein the user computer is allowed to receive advertising services related to the advertisement according to the address information or index information. - View Dependent Claims (13)
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14. An advertising service apparatus comprising:
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a data processing unit for processing data by an algorithm for encoding and decoding data;
an image generating unit for generating a code image physically or electronically represented by the encoding algorithm, using address information related to an advertisement as code information;
a data generating unit for generating code data by converting the code image generated in the image generating unit into computer readable data; and
a service providing unit for extracting code information by decoding the code data generated in the data generating unit by the decoding algorithm, and providing advertising services related to the advertisement according to the address information set by the code information. - View Dependent Claims (15)
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16. An advertising method comprising the steps of:
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assigning index information related to address information for providing advertising services;
storing the address information and index information;
converting the index information into a code image which can be physically or electronically represented, by encoding the index information by an encoding algorithm; and
generating an advertising image wherein the code image is physically or electronically represented together with the content image related to the advertisement.
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17. A computer readable recording medium which stores a program for executing a method, wherein the method comprises the steps of:
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the advertiser transmitting address information for providing services of a predetermined advertisement to a server;
the server assigning index information to the address information and storing the address information and index information; and
converting the address information or index information into a code image, which can be physically or electronically represented, by encoding the address information or index information using an encoding algorithm provided from the server.
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18. A computer readable recording medium which stores a program for executing a method, wherein the method comprises the steps of:
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converting a code image related to an advertisement into computer readable code data;
decoding the code data by a decoding algorithm and extracting code information contained in the code image; and
executing a service program according to the code information and providing services preset for the advertisement.
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19. A computer readable recording medium which stores a program for executing a method, wherein the method comprises the steps of:
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assigning index information related to address information for providing advertising services;
storing the address information and index information, converting the index information into a code image which can be physically or electronically represented, by encoding the index information by an encoding algorithm; and
generating an advertising image wherein the code image is physically or electronically represented together with the content image related to the advertisement.
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Specification