Multi-level award program

• US 20010025253A1
• Filed: 02/08/2001
• Published: 09/27/2001
• Est. Priority Date: 02/08/2000
• Status: Abandoned Application

• Current Assignee: Massmedium.Com,Inc.
• Original Assignee: Massmedium.Com,Inc.
• Inventors: Fino, Paul A., Heintz, Christopher J.
• Application Number:
  US09/779,120
• Publication Number:
  US 20010025253A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

A method of providing a multi-level award program, using a system and a machine readable medium, the method including enrolling at least one first-level user, referred by the enrolled user, through a Web interface, tracking internet activity of the at least one first-level user, providing the at least one first-level user with award points earned by the at least one first-level user for the internet activity, and calculating bonus points awarded to the enrolled user based on a first percentage of the award points earned by the at least one first-level user. The system includes a database for receiving and storing information from a plurality of referred users at a plurality of levels, a database for receiving and storing award points, software for tracking internet activity of the referred users and providing award points to the referred users, and software for calculating bonus points awarded to the enrolled user based on percentages of the award points provided to the referred users. The machine readable medium includes a first machine readable code that enrolls the at least one first-level user referred by the enrolled user, a second machine readable code that tracks internet activity of the at least one first-level user, a third machine readable code that provides award points to the at least one first-level user for the internet activity of the at least one first-level user, and a fourth machine readable code that calculates the bonus points awarded to the enrolled user.

Claims

1. A method of providing a multi-level award program for an enrolled user comprising:

enrolling at least one first-level user, referred by the enrolled user, through a Web interface;

tracking internet activity of the at least one first-level user;

providing the at least one first-level user with award points earned by the at least one first-level user for the internet activity; and

calculating bonus points awarded to the enrolled user based on a first percentage of the award points earned by the at least one first-level user.

2. The method of

claim 1

further comprising:

enrolling at least one second-level user, referred by the at least one first-level user, through the Web interface;

tracking internet activity of the at least one second-level user;

providing the at least one second-level user with award points earned by the at least one second-level user for the internet activity; and

calculating bonus points awarded to the enrolled user based on a second percentage of the award points earned by the at least one second-level user.

3. The method of

claim 2

further comprising:

calculating bonus points awarded to the at least one first level user based on a proportion of the award points earned by the at least one second-level user.

4. The method of

claim 2

further comprising:

enrolling at least one third-level user, referred by the at least one second-level user, through the Web interface;

tracking internet activity of the at least one third-level user;

providing the at least one third-level user with award points earned by the at least one third-level user for the internet activity; and

calculating bonus points awarded to the at least one second-level user based on a third percentage of the award points earned by the at least one third-level user.

5. The method of

claim 4

further comprising:

calculating bonus points awarded to the at least one first-level used based on a first proportion of the award points earned by the at least one second-level user and a second proportion of the award points earned by the at least one third-level user;

determining bonus points awarded to the at least one second-level user based on a fraction of the award points earned by the at least one third-level user.

6. The method of

claim 4

further comprising:

enrolling at least one fourth-level user, referred by the at least one third-level user, through the Web interface;

tracking internet activity of the at least one fourth-level user;

providing the at least one fourth-level user with award points earned by the at least one fourth-level user for the internet activity; and

calculating bonus points awarded to the enrolled user based on a fourth percentage of the award points earned by the at least one fourth-level user.

7. The method of

claim 6

comprising:

calculating bonus points awarded to the at least one first-level user based on a first proportion of the award points earned by the at least one second-level user and a second proportion of the award points earned by the at least one third-level user and a third proportion of the award points earned by the at least one fourth level user;

determining bonus points awarded to the at least one second-level user based on a first fraction of the award points earned by the at least one third-level user and a second fraction of the award points earned by the at least one fourth-level user; and

crediting bonus points to the at least one third-level user based on a portion of the award points earned by the at least one fourth-level user.

8. The method of

claim 2

wherein the calculating comprises:

assigning a first percentage rate to the internet activity of the at least one first-level user and a second percentage rate to the internet activity of the at least one second-level user.

9. The method of

claim 8

wherein the assigning comprises:

specifying a value of about 10% as the first percentage rate and a value of about 5% as the second percentage rate.

10. The method of

claim 8

further comprising:

assigning the second percentage rate to the at least one third-level user and the at least one fourth-level user.

11. The method of

claim 1

further comprising:

displaying a referral summary in an account of the enrolled user through the Web interface.

12. The method of

claim 1

further comprising:

supplying an e-mail address of the at least one first-level user through the Web interface; and

sending an e-mail message from the enrolled user to the address.

13. The method of

claim 1

wherein the providing comprises:

earning the award points by at least one of shopping, clicking, visiting, playing games, registering, answering trivia, signing up for a service or item, winning contests and taking surveys on Websites.

14. The method of

claim 1

further comprising:

directing the at least one first-level user to affiliated vendors.

15. The method of

claim 1

wherein the tracking comprises:

monitoring visits by the at least one first-level user to promotional internet sites.

16. The method of

claim 1

wherein the providing comprises:

crediting the at least one first-level user for visiting promotional internet sites.

17. The method of

claim 1

wherein the providing comprises:

crediting the at least one first-level user for purchases made at a vendor'"'"'s internet site.

18. The method of

claim 1

further comprising:

redeeming the award points of the first-level user through the Web interface.

19. The method of

claim 1

further comprising:

adding the bonus points to loyalty points earned by the enrolled user; and

redeeming the loyalty points earned by the enrolled user through the Web interface.

20. The method of

claim 1

further comprising:

updating an account of the at least one first-level user after redemption of the award points earned by the at least one first-level user.

21. The method of

claim 1

wherein the bonus points are deposited with loyalty points of the enrolled user into an account of the enrolled user, further comprising:

updating the account of the enrolled user after a redemption of loyalty points by the enrolled user.

22. A method of providing a multi-level award program for an enrolled user comprising:

enrolling a plurality of first-level users referred by the enrolled user, a plurality of second-level users referred by the first-level users, a plurality of third-level users referred by the second-level users, and a plurality of fourth-level users referred by the third-level users through a Web interface;

tracking internet activity of the first-level users, second-level users, third-level users, and fourth-level users;

providing the first-level users, second-level users, third-level users, and fourth-level users with award points for the internet activity; and

calculating bonus points awarded to the enrolled user based on a first percentage of the award points earned by the first-level users, a second percentage of the award points earned by the second-level users, a third percentage of the award points earned by the third-level users, a fourth percentage of the award points earned by the fourth-level users.

23. The method of

claim 22

wherein the calculating comprises:

decreasing a value of percentage from the first percentage to the second percentage to the third percentage to the fourth percentage.

24. A system for a multi-level award program for an enrolled user comprising:

a database for receiving and storing information from a plurality of referred users at a plurality of levels;

a database for receiving and storing award points;

software for tracking internet activity of the referred users and providing award points to the referred users; and

software for calculating bonus points awarded to the enrolled user based on percentages of the award points provided to the referred users, wherein the percentages vary with the levels.

25. The system of

claim 24

wherein the internet activity comprises at least one of shopping, clicking, visiting, playing games, registering, answering trivia, signing up for a service or item, winning contests and taking surveys on Websites.

26. The system of

claim 24

wherein the plurality of referred users comprises at least one first-level user referred by the enrolled user and at least one second-level user referred by the at least one first-level user and the percentages comprise a first percentage rate for the at least one first-level user and a second percentage rate for the at least one second-level user.

27. The system of

claim 26

wherein the plurality of referred users further comprises at least one third-level user referred by the at least one second-level user and at least one fourth-level user referred by the at least third level user and the second percentage rate applies to the at least one third-level user referred by the at least one second-level user and the at least one fourth-level user referred by the at least third-level user.

28. The system of

claim 26

wherein the first percentage rate comprises a value of about 10% and the second percentage rate comprises a value of about 5%.

29. A machine readable medium that provides a multi-level award program for an enrolled user comprising:

a first machine readable code that enrolls at least one first-level user referred by the enrolled user;

a second machine readable code that tracks internet activity of the at least one first-level user;

a third machine readable code that provides award points to the at least one first-level user for the internet activity of the at least one first-level user; and

a fourth machine readable code that calculates bonus points awarded to the enrolled user based on a first percentage of the award points earned by the at least one firstlevel user.

30. The machine readable medium of

claim 29

wherein the first machine readable code enrolls at least one second-level user referred by the at least one first-level user, at least one third-level user referred by the at least one second-level user, and at least one fourth-level user referred by the at least one third-level user.

31. The machine readable medium of

claim 30

wherein the second machine readable code tracks internet activity of the at least one second-level user, the at least one third-level user, and the at least one fourth-level user.

32. The machine readable medium of

claim 31

wherein the third machine readable code provides award points to the at least one second-level user for the internet activity of the at least one second-level user, the at least one third-level user for the internet activity of the at least one third-level user, and the at least one fourth-level user for the internet activity of the at least one fourth-level user.

33. The machine readable medium of

claim 32

wherein the fourth machine readable code calculates bonus points awarded to the enrolled user based on a second percentage of the award points earned by the at least one second-level user, a third percentage of the award points earned by the at least one third-level user, and a fourth percentage of the award points earned by the at least one fourth-level user.