Marketing research method, printed matter to be used for such a marketing research and information resource to be utilized for such a marketing research
First Claim
1. A marketing research method for at least one of studying and analyzing a printed matter containing visually readable printed image including at least one of characters and photographic image and an optically readable coded image as obtained by encoding the URL to be used for specifying an information resource for the printed matter on World Wide Web connected to Internet by an access device, copies of the printed matter being distributed to one of specified and unspecified persons, said method comprising the steps of:
- storing access information obtained for each access to the information resource as a result of an operation of optically reading said coded image of a reading device, restoring said URL from the read coded image and accessing said information resource corresponding to the restored URL by said access device connected to said reading device; and
at least one of studying and analyzing the printed matter by utilizing the access information on the accesses as stored in said information resource.
1 Assignment
0 Petitions
Accused Products
Abstract
A printed matter having copies to be distributed to specified or unspecified persons comprises a part carrying visually readable printed image including characters and/or photographic image, and a part carrying an optically readable dot code as obtained by encoding the URL to be used for specifying an information resource for the printed matter on WWW connected to Internet by an access device. As the dot code is scanned by a reading device, the URL is restored and the information resource that corresponds to the URL is accessed by the access device. With this arrangement, access information on the accesses to the information resource is accumulated in the data base server of the issuer of the printed matter. Then, the issuer of the printed matter can study and/or analyze the information on the printed matter by utilizing the access information accumulated in the data base server.
30 Citations
30 Claims
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1. A marketing research method for at least one of studying and analyzing a printed matter containing visually readable printed image including at least one of characters and photographic image and an optically readable coded image as obtained by encoding the URL to be used for specifying an information resource for the printed matter on World Wide Web connected to Internet by an access device, copies of the printed matter being distributed to one of specified and unspecified persons, said method comprising the steps of:
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storing access information obtained for each access to the information resource as a result of an operation of optically reading said coded image of a reading device, restoring said URL from the read coded image and accessing said information resource corresponding to the restored URL by said access device connected to said reading device; and
at least one of studying and analyzing the printed matter by utilizing the access information on the accesses as stored in said information resource. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A printed matter having copies to be distributed to at least one of specified and unspecified persons and to be used for a marketing research, said printed matter comprising:
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a part carrying visually readable printed image including at least one of characters and photographic image; and
a part carrying an optically readable coded image as obtained by encoding the URL to be used for specifying an information resource for the printed matter on World Wide Web connected to Internet by an access device, wherein when said coded image is optically read by a reading device, said URL is restored from the read coded image and said information resource corresponding to the restored URL is accesses by said access device connected to said reading device, access information on the accesses in said information resource is utilized for a marketing research for at least one of studying and analyzing the printed matter. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. An information resource to be used in a marketing research for at least one of studying and analyzing a printed matter containing visually readable printed image including at least one of characters and photographic image and an optically readable coded image as obtained by encoding the URL to be used for specifying an information resource for the printed matter on World Wide Web connected to Internet by an access device, copies of the printed matter being distributed to one of specified and unspecified persons, the marketing research utilizing access information obtained for each access to the information resource as a result of an operation of optically reading a coded image of a reading device, restoring the URL from the read coded image and accessing said information resource corresponding to the restored URL by said access device connected to said reading device;
- said information resource comprising;
information transmission means for transmitting the information to be displayed on said access device in response to an access by said access device; and
storage means for storing the access information. - View Dependent Claims (28, 29, 30)
- said information resource comprising;
Specification