Electronic shopping cart display system
First Claim
1. An electronic shopping cart display system comprising:
- a plurality of display units having a display screen attached to a plurality of shopping carts for displaying information;
one or more transceiver units for sending information to the plurality of display units and being located proximate to promoted items;
a transmitter for sending information to the plurality of transceiver units;
an audible alert component on the display unit for signaling receipt of information from the transceiver unit; and
a computer for operating the interaction between the plurality of display units, the plurality of transceiver units, and the transmitter.
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Accused Products
Abstract
An advertising and promotion system including an electronic shopping cart display screen that provides wireless in-store advertising and promotions. In embodiments of the present invention, the advertising and promotion system includes a display unit attached to a shopping cart, a plurality of store-wide transceiver units, an audible alert component on the display unit for signaling receipt of information from the transceiver unit, a host computer for operating the advertising and promotion system, and a battery charger for powering the display unit. The display unit includes a liquid crystal display (“LCD”) panel for displaying animated graphic advertisements and other visual messages automatically exhibited in the proximity of a transceiver unit by a desired product display. The display unit may be interactive (i.e., capable of responding to user information requests and directions) or passive (i.e., only requiring the shopper to push the cart down the aisle where it will automatically receive a signal and alert the shopper to promotions and advertised specials).
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Citations
23 Claims
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1. An electronic shopping cart display system comprising:
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a plurality of display units having a display screen attached to a plurality of shopping carts for displaying information;
one or more transceiver units for sending information to the plurality of display units and being located proximate to promoted items;
a transmitter for sending information to the plurality of transceiver units;
an audible alert component on the display unit for signaling receipt of information from the transceiver unit; and
a computer for operating the interaction between the plurality of display units, the plurality of transceiver units, and the transmitter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification
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- Resources
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Current AssigneeKlever Marketing Incorporated
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Original AssigneeKlever Marketing Incorporated
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InventorsMcElroy, Sean, Geiger, Mark A., Draney, Marlow, Begum, Paul G.
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current340/5.91
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CPC Class CodesB62B 3/1408 Display devices mounted on ...B62B 3/1416 mounted on the handleB62B 3/1424 Electronic display devicesG06Q 30/02 Marketing; Price estimation...
