Information communication system and information terminal device capable of collecting customer use information
First Claim
1. An information communication system including an information terminal device and an information collecting device capable of exchanging information therebetween via communication means, wherein the information terminal device comprising:
- advertisement information saving means for saving advertisement information;
display means;
advertisement presenting means for displaying the saved advertisement information on the display means;
advertisement using means for detecting a user operation by a user interface occurring upon display of an advertisement or any other user operation during the display of the advertisement, instructing a service based on the displayed advertisement and outputting advertisement use information indicating a use situation of the displayed advertisement;
advertisement use information storing means for storing the advertisement use information; and
advertisement use information sending means which is connected to the communication means and sends the stored advertisement use information to the information collecting device via the communication means; and
wherein the information collecting device comprising;
advertisement use information receiving means which is connected to the communication means and receives the advertisement use information sent from the information terminal device via the communication means; and
advertisement use information collecting means for collecting the received advertisement use information;
the information communication system, and wherein the advertisement information saving means, advertisement presenting means, advertisement using means and advertisement use information storing means in the information terminal device can operate even in a state that the advertisement use information sending means is not connected to the communication means.
1 Assignment
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Accused Products
Abstract
Use information generated upon presentation of an advertisement is fed back to an advertisement providing source. An advertisement presenting unit in an information terminal device displays an advertisement and a display transition button in part of a displayed image on a display device. When a user operates the button, an advertisement using unit detects and stores advertisement use information in an advertisement use information storing unit and the advertisement presenting unit displays detailed information. An advertisement use information sending unit sends the accumulated advertisement use information to an advertisement use information receiving unit so as to be collected in an advertisement use information collecting unit. An advertisement use information analyzing unit analyzes the collected advertisement use information, determines advertisement information to be supplied and reads the information from an advertisement information saving unit. An advertisement information supplying unit sends the read advertisement information to the information terminal device.
75 Citations
15 Claims
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1. An information communication system including an information terminal device and an information collecting device capable of exchanging information therebetween via communication means, wherein
the information terminal device comprising: -
advertisement information saving means for saving advertisement information;
display means;
advertisement presenting means for displaying the saved advertisement information on the display means;
advertisement using means for detecting a user operation by a user interface occurring upon display of an advertisement or any other user operation during the display of the advertisement, instructing a service based on the displayed advertisement and outputting advertisement use information indicating a use situation of the displayed advertisement;
advertisement use information storing means for storing the advertisement use information; and
advertisement use information sending means which is connected to the communication means and sends the stored advertisement use information to the information collecting device via the communication means; and
whereinthe information collecting device comprising;
advertisement use information receiving means which is connected to the communication means and receives the advertisement use information sent from the information terminal device via the communication means; and
advertisement use information collecting means for collecting the received advertisement use information;
the information communication system, and wherein the advertisement information saving means, advertisement presenting means, advertisement using means and advertisement use information storing means in the information terminal device can operate even in a state that the advertisement use information sending means is not connected to the communication means. - View Dependent Claims (2, 3, 4, 5, 6, 14)
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7. An information terminal device capable of sending information via communication means comprising:
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advertisement information saving means for saving advertisement information;
display means;
advertisement presenting means for displaying the saved advertisement information on the display means;
advertisement using means for detecting a user operation by a user interface occurring upon display of an advertisement or any other user operation during the display of the advertisement, instructing a service based on the displayed advertisement and outputting advertisement use information indicating a use situation of the displayed advertisement;
advertisement use information storing means for storing the advertisement use information; and
advertisement use information sending means which is connected to the communication means and sends the stored advertisement use information to external devices via the communication means;
whereinthe advertisement information saving means, advertisement presenting means, advertisement using means and advertisement use information storing means can operate even in a state that the advertisement use information sending means is not connected to the communication means. - View Dependent Claims (8, 9, 10, 11, 12, 13, 15)
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Specification