Electronic transaction receipt system and method
First Claim
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1. A method for providing an electronic receipt for a purchase, comprising the steps of:
- conducting a sales transaction relating to a primary purchase between a buyer and a seller;
generating an electronic receipt including information describing the primary purchase, including information indicating completion of the transaction, and including a hyperlink having associated with it an inducement for a secondary purchase from a third party, the secondary purchase being commercially related to the primary purchase; and
transmitting the receipt via a computer network to a computing device operated by the buyer, the buyer being presented via a hypermedia user interface of the device with a representation of the information describing the primary purchase, a representation of the information indicating completion of the transaction, and a representation associated with the hyperlink.
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Accused Products
Abstract
In connection with a sales transaction, an electronic receipt is issued to the buyer that includes hyperlinks. A hyperlink can be associated with an inducement to make a secondary purchase of an item commercially related to the primary purchase, such as accessories, items used in the same field, manuals and other items.
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Citations
17 Claims
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1. A method for providing an electronic receipt for a purchase, comprising the steps of:
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conducting a sales transaction relating to a primary purchase between a buyer and a seller;
generating an electronic receipt including information describing the primary purchase, including information indicating completion of the transaction, and including a hyperlink having associated with it an inducement for a secondary purchase from a third party, the secondary purchase being commercially related to the primary purchase; and
transmitting the receipt via a computer network to a computing device operated by the buyer, the buyer being presented via a hypermedia user interface of the device with a representation of the information describing the primary purchase, a representation of the information indicating completion of the transaction, and a representation associated with the hyperlink. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for providing an electronic receipt for a purchase pursuant to a sales transaction relating to a primary purchase between a buyer and a seller, comprising:
a server computer coupled to a hypermedia computer network and responsive to an indication of the completion of the sales transaction, the server computer including a receipt generator generating an electronic receipt including information describing the primary purchase, including information indicating completion of the transaction, and including a hyperlink having associated with it an inducement for a secondary purchase from a third party, the secondary purchase being commercially related to the primary purchase, the receipt generator initiating transmission of the receipt via the network to a computing device operated by the buyer, the buyer being presented via a hypermedia user interface of the device with a representation of the information describing the primary purchase, a representation of the information indicating completion of the transaction, and a representation associated with the hyperlink. - View Dependent Claims (10, 11)
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12. A computer program product for providing an electronic receipt for a purchase, the computer program product comprising a computer-usable medium carrying thereon:
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means for conducting a sales transaction relating to a primary purchase between a buyer and a seller;
means for generating an electronic receipt including information describing the primary purchase, including information indicating completion of the transaction, and including a hyperlink having associated with it an inducement for a secondary purchase from a third party, the secondary purchase being commercially related to the primary purchase; and
means for transmitting the receipt via a hypermedia computer network to a computing device operated by the buyer, the buyer being presented via a hypermedia user interface of the device with a representation of the information describing the primary purchase, a representation of the information indicating completion of the transaction, and a representation associated with the hyperlink. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification