Method and apparatus for interactive focus marketing

• US 20010032121A1
• Filed: 12/08/2000
• Published: 10/18/2001
• Est. Priority Date: 12/08/1999
• Status: Abandoned Application

• Current Assignee: Trien T. Le
• Original Assignee: Trien T. Le
• Inventors: Le, Trien T.
• Application Number:
  US09/733,002
• Publication Number:
  US 20010032121A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

An interactive focus marketing system is used to generate effective marketing packages for advertising in venues such as airports. A focus marketing data set is created from inputs such as demographic information and temporal information regarding the users of the venue. The interactive focus marketing system uses the internet to connect a main server to a number of local servers, kiosks, and client servers. The kiosks have a large display that displays an attract page. The kiosks further have a user input device such as a touch screen that may be used to interact with advertiser information.

Claims

1. A method of creating a focus marketing dataset for an airport, comprising the steps of:

obtaining flight schedule information including flight times and gates;

generating demographic information on a number of passengers of incoming and outgoing flights;

generating temporal flow information on the passengers of the incoming and outgoing flights; and

creating the focus marketing representative dataset of the demographic information of the passengers proximate a certain area of the airport at a certain time.

2. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the creating step includes creating the focus marketing dataset by utilizing flow tracking software operating on a computer.

3. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the demographic information includes general passenger information.

4. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the demographic information includes specific passenger information.

5. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the demographic information includes prior kiosk user tracking information.

6. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the demographic information includes data on events occurring in a particular city.

7. The method of creating a focus marketing dataset for an airport of

claim 6

, wherein one of the events occurring in a particular city is a convention.

8. The method of creating a focus marketing dataset for an airport of

claim 1

, wherein the temporal flow information includes probable passenger travel rates and paths within the airport.

9. A method of creating an airport advertising package, comprising the steps of:

obtaining a focus marketing dataset specific to an airport;

obtaining client marketing parameters; and

comparing the client marketing parameters to the focus marketing dataset to determine times and locations that an advertisement should be displayed in the airport.

10. The method of creating an airport advertising package of

claim 9

, wherein the time and location instructions maximize the similarity between a set of client marketing parameters, passenger demographic information, and temporal flow information.

11. A method of advertising in an airport, comprising the steps of:

providing an airport advertising package created using a focus marketing dataset;

instructing a main server to enact the airport advertising package;

communicating time and location instructions from the main server to at least one local server;

communicating time and location instructions from the at least one local server to at least one kiosk having a large display; and

displaying an attract page on the large display at the instructed times and locations.

12. The method of advertising in an airport of

claim 11

, further comprising the step of:

providing a kiosk input device to allow a user to obtain more information about an advertiser.

13. The method of advertising in an airport of

claim 12

, further comprising:

obtaining information on real-time usage of the kiosk input device; and

modifying the airport advertising package based on the real-time usage.

14. The method of advertising in an airport of

claim 12

, wherein the kiosk input device is selected from the group consisting of a touch screen, a keyboard, a mouse, a card swipe, and a wireless communication device.

15. The method of advertising in an airport of

claim 14

, wherein the touch screen provides an interaction page.

16. The method of advertising in an airport of

claim 15

, further comprising:

displaying a second interaction page in accordance with user input.

17. The method of advertising in an airport of

claim 16

, wherein one of the interaction pages is provided by a client server via an internet.

18. The method of advertising in an airport of

claim 17

, wherein one of the interaction pages is a web page.

19. The method of advertising in an airport of

claim 11

, further comprising:

communicating the attract page from a client server to the local server via an internet.

20. The method of advertising in an airport of

claim 11

, further comprising:

communicating the attract page from a client server to the main server via an internet.

21. The method of advertising in an airport of

claim 11

, further comprising:

obtaining information on actual arrival and departure times of selected flights; and

modifying the time and location instructions based on the actual arrival and departure times.

22. The method of advertising in an airport of

claim 11

, wherein the time and location instructions maximize the similarity between a set of client marketing parameters, passenger demographic information, and temporal flow information.

23. The method of advertising in an airport of

claim 22

, wherein the demographic information includes general passenger information.

24. The method of advertising in an airport of

claim 22

, wherein the demographic information includes specific passenger information.

25. The method of advertising in an airport of

claim 22

, wherein the demographic information includes prior kiosk user tracking information.

26. The method of advertising in an airport of

claim 22

, wherein the demographic information includes data on events occurring in a particular city.

27. The method of advertising in an airport of

claim 26

, wherein one of the events occurring in a particular city is a convention.

28. The method of advertising in an airport of

claim 22

, wherein the temporal flow information includes probable passenger travel rates and paths within the airport.

29. A focus marketing dataset for an airport made by a process comprising the steps of:

obtaining flight schedule information including flight times and gates;

generating demographic information on a number of passengers of incoming and outgoing flights;

generating temporal flow information on the passengers of the incoming and outgoing flights; and

creating a dataset that indicates the demographic information of the passengers proximate a certain area of the airport at a certain time.

30. An airport advertising package made by the process comprising the steps of:

obtaining a focus marketing dataset specific to an airport;

obtaining client marketing parameters; and

comparing the client marketing parameters to the focus marketing dataset to determine the times and locations an advertisement should be displayed in the airport.

31. A focus marketing dataset for an airport, comprising:

demographic information on airport visitors proximate a particular location, wherein the demographic information is a function of the time of day; and

wherein the dataset is in a format to be used by software operating on a computer.

32. The focus marketing dataset for an airport of

claim 31

, wherein the demographic information is compiled by inputting passenger demographic information and temporal flow information into a computer program.

33. An interactive focus marketing system, comprising:

a main server;

a communications network;

a plurality of local servers connected to the main server via the communications network;

a plurality of kiosks connected to at least one of the local servers, the kiosks comprising;

a processor;

a large display;

an attract page displayed on the large display; and

an operator console including an input device and an output device; and

a focus marketing dataset used to determine the optimal attract page.

34. The interactive focus marketing system of

claim 33

, further comprising:

a client server connected to the main server via the communications network.

35. The interactive focus marketing system of

claim 33

, wherein the input device is selected from the group consisting of a touch screen, a keyboard, a mouse, a card swipe, and a wireless communication device.

36. The interactive focus marketing system of

claim 33

, wherein the output device is selected from the group consisting of a transmitter and a printer.

37. The interactive focus marketing system of

claim 33

, wherein a touch screen included in each of the kiosks displays an interaction page.

38. The interactive focus marketing system of

claim 37

, wherein the interaction page includes an icon corresponding to the attract page.

39. The interactive focus marketing system of

claim 38

, wherein the icon is linked to a second interaction page.

40. A method of creating a focus marketing dataset for a venue, comprising the steps of:

generating demographic information on a number of users of the venue;

generating temporal flow information on the users of the venue; and

creating a dataset that indicates the demographic information of the users proximate a certain area of the venue at a certain time.

41. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the dataset is created by flow tracking software operating on a computer.

42. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the demographic information includes general venue user information.

43. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the demographic information includes kiosk user tracking information.

44. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the venue is a convention center.

45. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the venue is a train station.

46. The method of creating a focus marketing dataset for a venue of

claim 40

, wherein the temporal flow information includes probable user travel rates and paths within the venue.

47. A method of creating a venue advertising package, comprising the steps of:

obtaining a focus marketing dataset specific to the venue;

obtaining client marketing parameters; and

comparing the client marketing parameters to the focus marketing dataset to determine the times and locations an advertisement should be displayed.

48. The method of creating a venue advertising package of

claim 47

, wherein the times and locations are determined in part by maximizing the similarity between the client marketing parameters with venue user demographic information.

49. A method of advertising in a venue, comprising the steps of:

providing a venue advertising package created using a focus marketing dataset;

instructing a main server to enact the advertising package;

communicating time and location instructions from the main server to at least one local server;

communicating time and location instructions from the at least one local server to at least one kiosk having a large display; and

displaying an attract page on the large display at the instructed times and locations.

50. The method of advertising in a venue of

claim 49

, further comprising the step of:

providing a kiosk input device to allow a user to obtain more information about an advertiser.

51. The method of advertising in a venue of

claim 50

, wherein the kiosk input device is selected from the group consisting of a touch screen, a keyboard, a mouse, a card swipe, and a wireless communication device.

52. The method of advertising in a venue of

claim 51

, wherein the touch screen has an interaction page.

53. The method of advertising in a venue of

claim 52

, further comprising:

displaying a second interaction page in accordance with user input.

54. The method of advertising in a venue of

claim 53

, wherein one of the interaction pages is provided by a client server via a communications network.

55. The method of advertising in a venue of

claim 53

, wherein one of the interaction pages is a web page.

56. The method of advertising in a venue of

claim 50

, further comprising:

obtaining information on the real-time usage of the kiosk input device; and

modifying the advertising package based on the real-time usage.

57. The method of advertising in a venue of

claim 49

, wherein the time and location instructions maximize the similarity between a set of client marketing parameters and time and place specific venue user demographic information.

58. The method of creating a focus marketing dataset for a venue of

claim 57

, wherein the demographic information includes general venue user information.

59. The method of creating a focus marketing dataset for a venue of

claim 57

, wherein the demographic information includes kiosk user tracking information.

60. The method of creating a focus marketing dataset for a venue of

claim 57

, wherein the time and place specific venue user information includes temporal flow information, wherein the temporal flow interaction includes probable user travel rates and paths within the venue.

61. The method of advertising in a venue of

claim 49

, further comprising:

communicating the attract page from a client server to the local server via a communications network.

62. The method of advertising in a venue of

claim 49

, further comprising:

communicating the attract page from a client server to the main server via a communications network.

63. The method of creating a focus marketing dataset for a venue of

claim 49

, wherein the venue is a convention center.

64. The method of creating a focus marketing dataset for a venue of

claim 49

, wherein the venue is a train station.

65. A focus marketing dataset for a venue made by a process comprising the steps of:

generating demographic information on a number of users of the venue;

generating temporal flow information on the users of the venue; and

creating a dataset that indicates the demographic information of the users proximate a certain area of the venue at a certain time.

66. A venue advertising package made by the process comprising the steps of:

obtaining a focus marketing dataset specific to the venue;

obtaining client marketing parameters; and

comparing the client marketing parameters to the focus marketing dataset to determine the times and locations an advertisement should be displayed.

67. A focus marketing dataset for a venue, comprising:

demographic information on venue users proximate a particular location, wherein the demographic information is a function of the time of day; and

wherein the dataset is in a format to be used by software operating on a computer.

68. The focus marketing dataset for a venue of

claim 67

, wherein the demographic information is compiled by inputting venue user demographic information and temporal flow information into a computer program.