Activation of coupons based on quiz or questionnaire
First Claim
1. A method of promoting a product or service, the method comprising the steps of:
- inviting a user to visit a web site;
presenting material that promotes the product or service to the user when the user visits the web site;
presenting questions to the user, wherein the questions relate to the material presented in the material-presenting step;
accepting, from the user, responses to the questions presented in the question-presenting step;
determining whether a sufficient number of the responses accepted in the accepting step are correct; and
providing a reward to the user if it is determined, in the determining step, that a sufficient number of the responses are correct.
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Abstract
Information is provided to a participant, and a quiz or questionnaire about the provided information is subsequently administered. In the quiz embodiment, the participant receives a reward (such as a credit at an on-line shopping web site) if the performance on the quiz is adequate. Tying the reward to adequate performance on the quiz ensures that the information provided has been adequately learned. In the questionnaire embodiment, the participant receives a reward for answering all of the questions. Preferably, incorrect answers are corrected to promote learning of the information. In a preferred embodiment, a coupon is used to invite participation in the program, and the Internet is used to transmit the information, the quiz or questionnaire, and the answers.
135 Citations
21 Claims
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1. A method of promoting a product or service, the method comprising the steps of:
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inviting a user to visit a web site;
presenting material that promotes the product or service to the user when the user visits the web site;
presenting questions to the user, wherein the questions relate to the material presented in the material-presenting step;
accepting, from the user, responses to the questions presented in the question-presenting step;
determining whether a sufficient number of the responses accepted in the accepting step are correct; and
providing a reward to the user if it is determined, in the determining step, that a sufficient number of the responses are correct. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of promoting a product or service, the method comprising the steps of:
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presenting material that promotes the product or service to the user when the user visits a web site;
presenting a question to the user, wherein the question relates to the material presented in the material-presenting step;
accepting, from the user, a response to the question presented in the question-presenting step;
determining whether the response accepted in the accepting step is correct; and
providing a reward to the user if it is determined, in the determining step, that the response is correct. - View Dependent Claims (14, 15)
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16. A method of promoting a product or service, the method comprising the steps of:
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inviting a user to visit a web site;
presenting material that promotes the product or service to the user when the user visits the web site;
presenting questions to the user, wherein the questions relate to the material presented in the material-presenting step;
accepting, from the user, responses to the questions presented in the question-presenting step;
determining whether a response to each of the questions presented in the question-presenting step has been accepted;
notifying the user when a response accepted in the accepting step is incorrect; and
providing a reward to the user if it is determined, in the determining step, that a response has been accepted for each of the questions. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification