System for message delivery in interactive communication networks
First Claim
1. A method for delivering messages to an audience on an interactive communications network, the method comprising the steps of:
- (a) providing a message intended for the audience;
(b) embedding said message in a content such that said message becomes an embedded message, wherein said content is desirable to the audience;
(c) permitting the audience to access said content utilizing a wireless interactive device such that the audience also perceives said embedded message when perceiving said content.
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Accused Products
Abstract
A message delivery system (10) for delivering messages (20) embedded in content (22) which is made accessible to an audience (12) on an interactive communications network. A message provider (14) provides the messages (20) and once they are embedded into the content (22) a content provider (16) makes them available on the network. The message provider (14) and the content provider (16) may be distinct entities or the same. The content (22) may be audible or visual, particularly including text, or may be combinations of such. In turn, the messages (20) may take any of these forms. The audience (12) is motivated to seek out, obtain, and use the content (20), and thereby concurrently perceive the messages (20), because the content (20) has an intrinsic or extrinsic desirability to the audience (12). In particular, the messages (20) may be for advertising or educational purposes.
106 Citations
40 Claims
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1. A method for delivering messages to an audience on an interactive communications network, the method comprising the steps of:
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(a) providing a message intended for the audience;
(b) embedding said message in a content such that said message becomes an embedded message, wherein said content is desirable to the audience;
(c) permitting the audience to access said content utilizing a wireless interactive device such that the audience also perceives said embedded message when perceiving said content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for delivering messages to an audience on an interactive communications network, comprising:
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(a) logic that provides a message intended for the audience;
(b) logic that embeds said message in a content such that said message becomes an embedded message, wherein said content is desirable to the audience;
(c) logic that permits the audience to access said content utilizing a wireless interactive device such that the audience also perceives said embedded message when perceiving said content. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification