System for message delivery in interactive communication networks
First Claim
1. A method for delivering messages to an individual audience member on an interactive communications network, the method comprising the steps of:
- (a) providing a message intended for the individual audience member;
(b) selecting a content from a database based on a pre-determined customizable criterion relating to the individual audience member;
(c) embedding said message in said content such that said message becomes an embedded message; and
(d) permitting the individual audience member to access said content such that said embedded message is perceived when perceiving said content.
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Accused Products
Abstract
A message delivery system (10) for delivering messages (20) embedded in content (22) which is made accessible to an audience member (12) on an interactive communications network. A message provider (14) provides the messages (20) and once they are embedded into the content (22) a content provider (16) makes them available on the network. The message provider (14) and the content provider (16) may be distinct entities or the same. The content is selected from a database based on a pre-determined customizable criterion relating to the individual user. The content (22) may be audible or visual, particularly including text, or may be combinations of such. In turn, the messages (20) may take any of these forms. The audience (12) is motivated to seek out, obtain, and use the content (20), and thereby concurrently perceive the messages (20), because the content (20) has an intrinsic or extrinsic desirability to the audience (12). In particular, the messages (20) may be for advertising or educational purposes.
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Citations
48 Claims
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1. A method for delivering messages to an individual audience member on an interactive communications network, the method comprising the steps of:
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(a) providing a message intended for the individual audience member;
(b) selecting a content from a database based on a pre-determined customizable criterion relating to the individual audience member;
(c) embedding said message in said content such that said message becomes an embedded message; and
(d) permitting the individual audience member to access said content such that said embedded message is perceived when perceiving said content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A system for delivering messages to an individual audience member on an interactive communications network, comprising:
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(a) logic that provides a message intended for the individual audience member;
(b) logic that selects a content from a database based on a pre-determined customizable criterion relating to the individual audience member;
(c) logic that embeds said message in said content such that said message becomes an embedded message; and
(d) logic that permits the individual audience member to access said content such that said embedded message is perceived when perceiving said content. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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Specification