Scheduling and presenting IPG ads in conjunction with programming ads in a television environment
First Claim
1. A method for enhancing the effectiveness of advertising by linking the display of IPG ads with the display of programming ads, the method comprising:
- linking at least one IPG ad with at least one programming ad to form at least one IPG-programming ad combination; and
displaying the IPG ad at least once in the IPG when the IPG is invoked immediately prior to or immediately subsequent to the display of the programming ad.
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0 Petitions
Accused Products
Abstract
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
345 Citations
27 Claims
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1. A method for enhancing the effectiveness of advertising by linking the display of IPG ads with the display of programming ads, the method comprising:
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linking at least one IPG ad with at least one programming ad to form at least one IPG-programming ad combination; and
displaying the IPG ad at least once in the IPG when the IPG is invoked immediately prior to or immediately subsequent to the display of the programming ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for managing the scheduling, delivery and presentation, to television viewers, of both programming ads and IPG ads, and for linking the display of such ads to enhance the effectiveness of ad campaigns comprising:
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linking at least one IPG ad with at least one programming ad to form at least one IPG-programming ad combination; and
generating a presentation schedule of said IPG programming ad combination such that the display of at least one IPG ad member of said combination is presented in the IPG, when the IPG is invoked, immediately prior to or immediately subsequent to the display of at least one programming ad member of said combination. - View Dependent Claims (14, 15, 16, 17, 18)
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19. An advertisement management system (AMS) for managing the scheduling, delivery and presentation, to television viewers, of both programming ads and IPG ads, and for linking the display of said ads to enhance the effectiveness of advertising campaigns comprising:
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a linking module for linking at least one IPG ad to at least one programming ad forming an IPG-programming ad combination; and
a display module for coordinating the display of said linked IPG ad and programming ad in a temporally linked fashion. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A method for enhancing the effectiveness of advertising by linking the display of IPG ads with the display of programming ads comprising:
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linking at least one IPG ad with at least one programming ad; and
displaying said IPG ad and said programming ad in a temporally linked fashion. - View Dependent Claims (26, 27)
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Specification