Method and system for allocating and redeeming tokens
First Claim
Patent Images
1. A method in a computer system for allocating tokens, the method comprising:
- receiving a web page from a displaying web site, the web page having an area that is associated with a token;
displaying the received web page with the area; and
in response to selection of the displayed area by a user, associating the token with the user; and
requesting a web page that is identified by the area wherein the user can redeem the token that has been associated with the user by visiting a redemption web site that is separate from the displaying web site.
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Abstract
A method and system for encouraging users to click through an area of a display by the allocation of tokens. The token allocation technique coordinates the allocation of tokens provided by a token service to users who access web pages of a displaying web site. The displaying web site generates a web page with an advertisement that includes an indication that a token of the token service will be allocated to the user when the user selects (e.g., clicks through) the advertisement. When the user clicks through the advertisement, the token is associated with the user and the advertised web page is displayed.
67 Citations
48 Claims
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1. A method in a computer system for allocating tokens, the method comprising:
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receiving a web page from a displaying web site, the web page having an area that is associated with a token;
displaying the received web page with the area; and
in response to selection of the displayed area by a user, associating the token with the user; and
requesting a web page that is identified by the area wherein the user can redeem the token that has been associated with the user by visiting a redemption web site that is separate from the displaying web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method in a computer system for redeeming tokens through a redemption web site, the method comprising:
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allocating tokens to a user in response to receiving a selection notification that the user has selected an advertisement on a web page that is generated by a separate web site that is different from the redemption web site;
receiving a request for token redemption, the request including an indication of the user;
in response to receiving the request, retrieving an indication of one or more tokens associated with the user;
identifying a prize to award based on the retrieved indication of the one or more tokens; and
sending a prize notification to the user of the identified prize. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer system for allocating tokens, comprising:
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means for receiving a web page from a displaying web site, the web page having an area that is associated with a token;
means for displaying the received web page with the area;
means for allocating the token to the user and requesting a web page that is identified by the area in response to selection of the displayed area by a user wherein the token that has been allocated to the user can be redeemed at a redemption web site that is separate from the displaying web site.
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43. A computer-readable medium containing a web page, the web page comprising an advertisement with an associated token wherein, when a user selects the advertisement, the token is allocated to the user, and wherein the user can redeem the allocated token at a redemption web site that is separate from a displaying web site that provides the web page.
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44. A computer-readable medium containing instructions for controlling a computer system to allocate tokens, by a method comprising:
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receiving a web page from a displaying web site, the web page having an advertisement that is associated with a token;
displaying the received web page with the advertisement; and
in response to selection of the displayed advertisement by a user, allocating the token to the user wherein the user can redeem the allocated token by visiting a redemption web site that is separate from a displaying web site that provides the web page.
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- 45. A method in a computer system for generating a web page by a displaying web site, the method comprising adding to the web page an advertisement, the advertisement associated with a token wherein when a user selects the advertisement, the associated token is allocated to the user and wherein the user can redeem the token by visiting a redemption web that is different from the displaying web site.
Specification