Interactive internet advertising and e-commerce method and system
First Claim
1. A system of advertising to a viewer wherein by viewing an advertisement of an advertiser a viewer may qualify to win a prize, comprising:
- a) transmitting an advertisement to a viewer;
b) transmitting to the viewer an offer to submit an entry to win a prize in response to the advertisement wherein the viewer is offered the opportunity to submit the entry only after the advertisement has been displayed to the viewer for a period of time;
c) receiving an entry for the prize from the viewer; and
d) selecting an entry as a winning entry to receive a prize.
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Accused Products
Abstract
The present invention includes a method and system for interactive Internet advertising and e-commerce. The method and system delivers advertisements to viewers wherein a viewer is rewarded for viewing advertisements by being offered the opportunity to win prizes, request information from the advertiser or link directly to the advertiser'"'"'s e-commerce site. In one embodiment the advertisements are delivered in series as interstitial, full-screen or full browser window, static or dynamic ads. In a further embodiment, the viewers are offered the opportunity to win prizes, request information, or link to the advertiser'"'"'s web site only after viewing the ad for a period of time without having these opportunities.
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Citations
77 Claims
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1. A system of advertising to a viewer wherein by viewing an advertisement of an advertiser a viewer may qualify to win a prize, comprising:
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a) transmitting an advertisement to a viewer;
b) transmitting to the viewer an offer to submit an entry to win a prize in response to the advertisement wherein the viewer is offered the opportunity to submit the entry only after the advertisement has been displayed to the viewer for a period of time;
c) receiving an entry for the prize from the viewer; and
d) selecting an entry as a winning entry to receive a prize. - View Dependent Claims (76, 77)
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2. A system of advertising to at least one viewer wherein by permitting display to the viewer of at least one advertisement, the viewer may qualify to win at least one prize, comprising:
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a) displaying to the viewer, in connection with the display of the advertisement, an immediate opportunity to submit at least one entry to win the prize;
b) wherein the viewer is offered the immediate opportunity only after the advertisement has been displayed to the viewer for a period of time.
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3. A computer system of advertising to at least one viewer wherein by permitting display to such at least one viewer of at least one advertisement of at least one advertiser, such viewer may qualify to win at least one prize, comprising:
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a) displaying such advertisement to such viewer for a first period of time; and
b) displaying to such viewer, in connection with such displaying of such advertisement, an immediate opportunity to submit at least one entry to win such at least one prize;
c) wherein such viewer is offered such immediate opportunity only after such advertisement has been displayed to such viewer for a second period of time;
d) wherein such immediate opportunity is offered to such viewer only for a third period of time;
e) wherein the second period of time is no more than about the first period of time; and
f) wherein the third period of time is no less than about five seconds. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system of advertising, comprising:
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a) preparing an advertisement for display to a viewer in exchange for offering the viewer an opportunity to submit an entry to win a prize in conjunction with viewing the advertisement wherein the opportunity to submit the entry is only available after the advertisement has been displayed to the viewer for a period of time;
b) transmitting the advertisement to an ad server for transmission to viewers;
c) receiving viewer contact information for each viewer selected to win a prize; and
d) transmitting each selected viewer a prize.
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23. A computer system of advertising to at least one viewer wherein, by viewing at least one advertisement of an advertiser, such viewer may qualify to win at least one prize, comprising:
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a) storing a plurality of such advertisements on at least one server;
b) registering a plurality of such viewers by obtaining viewer information data for each such viewer including at least such viewers'"'"' contact information; and
c) implementing display of at least two of such plurality of such advertisements to at least one selected viewer for display in series on a viewer interface device, such implementing being structured and arranged to provide i) displaying of each individual advertisement to such selected viewer for a first period of time, ii) displaying to such selected viewer, in connection with the display of such individual advertisement, of an immediate opportunity to submit at least one entry to win such at least one prize, iii) wherein such selected viewer is offered such immediate opportunity only after such individual advertisement has been displayed to such selected viewer for a second period of time, iv) wherein such immediate opportunity is offered to such selected viewer only for a third period of time, v) wherein the second period of time is no more than about the first period of time, and vi) wherein the third period of time is no less than about five seconds; and
d) determining for each such individual advertisement whether each such selected viewer chose to submit an entry for the associated prize;
e) identifying any such selected viewers, who chose to submit an entry, as entrants;
f) selecting at least one such entrant as a winner to receive such at least one prize; and
g) notifying such at least one winner of a winning of such at least one prize. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A computer system of advertising to at least one viewer wherein by permitting display to such at least one viewer of at least one advertisement of at least one advertiser, such viewer may qualify to win at least one prize, comprising:
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a) means for displaying such advertisement to such viewer for a first period of time; and
b) means for displaying to such viewer, in connection with such displaying of such advertisement, an immediate opportunity to submit at least one entry to win such at least one prize, so that i) such viewer is offered such immediate opportunity only after such advertisement has been displayed to such viewer for a second period of time, and ii) such immediate opportunity is offered to such viewer only for a third period of time;
c) wherein the second period of time is set at no more than about the first period of time; and
d) wherein the third period of time is set at no less than about five seconds. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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60. A system of advertising to at least one viewer wherein by permitting display to the viewer of at least one advertisement of an advertiser, the viewer may qualify to win at least one prize, comprising:
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a) means for displaying to the at least one viewer, in connection with the display of the at least one advertisement, an immediate opportunity to submit at least one entry to win the at least one prize; and
b) means for offering to the at least one viewer such immediate opportunity only after the at least one advertisement has been displayed to the at least one viewer for a period of time having a first portion of time during which the at least one viewer is not offered such immediate opportunity to submit the at least one entry to win the at least one prize followed by a second portion of time during which the at least one viewer is offered such immediate opportunity to submit the at least one entry to win the at least one prize.
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61. A computer system for advertising to a viewer wherein, by viewing an advertisement of an advertiser, a viewer may qualify to win a prize, comprising an ad server configured to:
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a) transmit an advertisement to a viewer;
b) transmit an offer to submit an entry to win a prize to the viewer in conjunction with viewing the advertisement wherein the viewer is offered the opportunity to submit the entry only after the advertisement has been displayed to the viewer for a period of time;
c) receive an entry for the prize from the viewer; and
d) select an entry as a winning entry to receive a prize. - View Dependent Claims (62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 75)
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73. A system for advertising to a viewer wherein by viewing an advertisement of an advertiser a viewer may qualify to win a prize, comprising an ad server configured to:
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a) receive a plurality of advertisements;
b) store the advertisements on a server;
c) register a plurality of viewers by obtaining viewer information data for each viewer including at least the viewers'"'"' contact information;
d) transmit the plurality of advertisements to each viewer for display on a monitor in series, wherein each advertisement is an interstitial advertisement having an associated prize offering, the advertisement being displayed for a time period having a first portion of time during which the viewer is not offered an opportunity to submit an entry to win the prize followed by a second portion of time during which the viewer is offered the opportunity to submit an entry to win the prize;
e) determine for each advertisement whether each viewer chose to submit an entry for the associated prize;
f) identify the viewers, who chose to submit an entry, as entrants;
g) select an entrant as a winner to receive the prize; and
h) notify the winner that they have won the prize.
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74. A system for computer executable software code stored on a computer readable medium, the code for advertising to a viewer wherein, by viewing an advertisement of an advertiser, a viewer may qualify to win a prize, comprising:
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a) code to transmit to the viewer, in connection with a transmitted advertisement, an offer to submit at least one entry to win a prize in response to the advertisement wherein the viewer only has the opportunity to submit the entry only after the advertisement has been displayed to the viewer for a period of time;
b) code to receive an entry for the prize from the viewer; and
c) code to select an entry as a winning entry to receive a prize.
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Specification