Method and apparatus for selecting and delivering internet based advertising
First Claim
1. In a network system comprising a public network, a creative selection server, a content server, and a user computer that requests content pages over the public network and receives content pages with space for one or more embedded creatives from the content server:
- a server system comprising a direct connect server connected to the content server by other than the public network, wherein the direct connect server receives creative selection criteria from the content server, generates a request for creative message as a function of the creative selection criteria;
transmits the request for creative message to the creative selection server;
receives an identification of one or more creatives from the creative selection server; and
sends the identification of one or more creatives to the content server.
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Abstract
A network based advertising selection system for selecting and delivering adverting content to a user computer. A content server receives a request for content from a user computer and responds by transmitting content pages with space for one or more advertisements and a referral command to a direct connect server. The user computer follows the referral command and requests an advertisement from a direct connect server. The direct connect server receives advertising selection criteria and generates and transmits a request for an advertisement to a advertisement selection server. The creative selection server identifies of one or more advertisements and sends the location of the advertisement to the user computer.
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Citations
24 Claims
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1. In a network system comprising a public network, a creative selection server, a content server, and a user computer that requests content pages over the public network and receives content pages with space for one or more embedded creatives from the content server:
- a server system comprising
a direct connect server connected to the content server by other than the public network, wherein the direct connect server receives creative selection criteria from the content server, generates a request for creative message as a function of the creative selection criteria;
transmits the request for creative message to the creative selection server;
receives an identification of one or more creatives from the creative selection server; and
sends the identification of one or more creatives to the content server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
- a server system comprising
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13. In a network system comprising a public network, a creative selection server connected to the public network, a content server, and a user computer that requests content pages over the public network and receives content pages and redirect commands for one or more creatives from the content server:
- a server system comprising
a direct connect server connected to public network separately from the creative selection server, wherein the direct connect server receives creative selection criteria from the user computer, generates a request for creative message as a function of the creative selection criteria;
transmits the request for creative message to the creative selection server; and
receives an identification of one or more creatives from the creative selection server and sends the identification of the one or more creatives to the user computer. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
- a server system comprising
Specification