Method and apparatus for selecting and delivering internet based advertising

• US 20010036182A1
• Filed: 01/08/2001
• Published: 11/01/2001
• Est. Priority Date: 01/06/2000
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Addante, Frank
• Application Number:
  US09/757,389
• Publication Number:
  US 20010036182A1
• Time in Patent Office: Days
• US Class Current: 370/389
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A network based advertising selection system for selecting and delivering adverting content to a user computer. A content server receives a request for content from a user computer and responds by transmitting content pages with space for one or more advertisements and a referral command to a direct connect server. The user computer follows the referral command and requests an advertisement from a direct connect server. The direct connect server receives advertising selection criteria and generates and transmits a request for an advertisement to a advertisement selection server. The creative selection server identifies of one or more advertisements and sends the location of the advertisement to the user computer.

Claims

1. In a network system comprising a public network, a creative selection server, a content server, and a user computer that requests content pages over the public network and receives content pages with space for one or more embedded creatives from the content server:

a server system comprising

a direct connect server connected to the content server by other than the public network, wherein the direct connect server receives creative selection criteria from the content server, generates a request for creative message as a function of the creative selection criteria;

transmits the request for creative message to the creative selection server;

receives an identification of one or more creatives from the creative selection server; and

sends the identification of one or more creatives to the content server.

2. The request for creative message of

claim 1

further defined as a function of a stored profile.

3. The request for creative message of

claim 1

further defined as a function of the IP address of the user computer.

4. The request for creative message of

claim 1

further defined as a function of whether or not the user computer has previously connected to the content server.

5. The request for creative message of

claim 1

further defined as a function of the domain name of the user computer.

6. The request for creative message of

claim 1

further defined as a function of a search term entered by the user computer.

7. The request for creative message of

claim 1

further defined as a function of IP address of the content server.

8. The request for creative message of

claim 1

further defined as a function of mapping the IP address of the user computer, but not including data from which the actual IP address can be derived.

9. The request for creative message of

claim 1

further defined as a function of whether or not the user computer has previously connected to the direct connect server.

10. The request for creative message of

claim 1

further defined as a function of the domain name of the content server.

11. The request for creative message of

claim 1

further defined as a function of a meta tag on the content server.

12. The direct connect server of

claim 1

further comprising a lookup table for storing category codes for use in generating a request for creative message.

13. In a network system comprising a public network, a creative selection server connected to the public network, a content server, and a user computer that requests content pages over the public network and receives content pages and redirect commands for one or more creatives from the content server:

a server system comprising

a direct connect server connected to public network separately from the creative selection server, wherein the direct connect server receives creative selection criteria from the user computer,

generates a request for creative message as a function of the creative selection criteria;

transmits the request for creative message to the creative selection server; and

receives an identification of one or more creatives from the creative selection server and sends the identification of the one or more creatives to the user computer.

14. The request for creative message of

claim 13

further defined as a function of a stored profile.

15. The request for creative message of

claim 13

further defined as a function of mapping the IP address of the user computer, but not including data from which the actual IP address can be derived.

16. The request for creative message of

claim 13

further defined as a function of the IP address of the user computer.

17. The request for creative message of

claim 13

further defined as a function of whether or not the user computer has previously connected to the content server.

18. The request for creative message of

claim 13

further defined as a function of the domain name of the user computer.

19. The request for creative message of

claim 13

further defined as a function of a search term entered by the user computer.

20. The request for creative message of

claim 13

further defined as a function of IP address of the content server.

21. The request for creative message of

claim 13

further defined as a function of whether or not the user computer has previously connected to the direct connect server.

22. The request for creative message of

claim 13

further defined as a function of the domain name of the content server.

23. The request for creative message of

claim 13

further defined as a function of a meta tag on the content server.

24. The direct connect server of

claim 13

further comprising a lookup table for storing category codes for use in generating a request for creative message.