Advertisement data supplying method, advertisement data reproducing apparatus, and system for the same

• US 20010037238A1
• Filed: 02/15/2001
• Published: 11/01/2001
• Est. Priority Date: 02/15/2000
• Status: Abandoned Application

• Current Assignee: Matsushita Electric Industrial Company Limited (Panasonic Holdings Corporation)
• Original Assignee: Matsushita Electric Industrial Company Limited (Panasonic Holdings Corporation)
• Inventors: Nishimura, Takuya, Yanagisawa, Ryogo, Takechi, Hideaki, Ayaki, Yasushi, Yamada, Masazumi, Kuno, Yoshiki, Gotoh, Shouichi
• Application Number:
  US09/783,899
• Publication Number:
  US 20010037238A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/4448 for frame-grabbing
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

An advertisement supplying method, characterized in that an area for recording advertisement data is crated in a large-capacity recording medium, advertisement data which are to be reproduced when an audience watch a program are recorded in said area in advance, and said large-capacity recording medium is thereafter provided.

Claims

1. An advertisement supplying method, characterized in that an area for recording advertisement data is crated in a large-capacity recording medium, advertisement data which are to be reproduced when an audience watch a program are recorded in said area in advance, and said large-capacity recording medium is thereafter provided.

3. The advertisement data supplying method of

claim 1

, characterized in that for updating said advertisement data which are recorded in advance in said area for recording advertisement data, said advertisement data are provided by either one of or combination of a method which requires to load from a channel which is dedicated to advertisement data, a method which requires to load from the same channel for program data during an unoccupied period of said program data, a method which requires to extract from advertisement data which are added to program data and thereafter load, a method which requires to load through a different communication system from broadcasting of program data.

6. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said large-capacity recording medium which is used in the advertisement supplying method of

claim 1

, and displays said advertisement data, for a predetermined period or all the times, in a partial area of a displayed view of program data which area being received.

8. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said large-capacity recording medium which is used in the advertisement supplying method of

claim 1

, replaces advertisement data inserted in program data or a part or entirety of empty data with said recorded advertisement data during broadcasting of program data which are being received, and reproduces said recorded advertisement data.

10. The advertisement data reproducing apparatus of

claim 8

, characterized in that replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

12. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said advertisement data area of said large-capacity recording medium which is used in the advertisement supplying method of

claim 1

, and displays said advertisement data, during reproduction of program data which are recorded in said large-capacity recording medium, for a predetermined period or all the times, in a partial area of a displayed view of said program data.

14. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said advertisement data area of said large-capacity recording medium which is used in the advertisement supplying method of

claim 1

, and during reproduction of program data which are recorded in said large-capacity recording medium, inserts and reproduces said advertisement data in said program data which are being reproduced.

16. The advertisement data reproducing apparatus of

claim 12

, characterized in that said advertisement data reproducing means replaces advertisement data already added to said program data with said advertisement data of said advertisement data area and reproduces said advertisement data of said advertisement data area.

18. The advertisement data reproducing apparatus of any one of claims 6, 8, 12 and 14, characterized in that said advertisement data are recorded in said advertisement data area or updated by either one of or combination of a method which requires to load from a channel which is dedicated to advertisement data, a method which requires to load from the same channel as program data during an unoccupied period of said program data, a method which requires to extract from advertisement data which are added to program data and thereafter load, a method which requires to load through a different communication system from broadcasting of program data.

20. The advertisement data reproducing apparatus of

claim 14

, characterized in that insertion or replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

22. The advertisement data reproducing apparatus of

claim 16

, characterized in that insertion or replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

24. The advertisement data reproducing apparatus of any one of claims 6, 8, 12 and 14, characterized in that an identifier not for inhibiting to display advertisement data is added to a packet header of said program data.

26. The advertisement data reproducing apparatus of any one of claims 6, 8, 12 and 14, characterized in comprising information of interest inputting means which inputs information of interest which an audience have regarding advertisements.

28. The advertisement data reproducing apparatus of any one of claims 6, 8, 12 and 14, characterized in comprising:

advertisement information managing means of managing ID information of advertisement data which were reproduced, forwarded without reproducing, or skipped without reproducing; and

advertisement information storing/sending means of internally storing at least said ID information or sending at least said ID information to outside.

30. The advertisement data reproducing apparatus of

claim 28

, characterized in that with a predetermined condition set, it is possible to forward or skip advertisement data without reproducing.

32. An advertisement data reproducing system, characterized in comprising an advertisement control center which receives information regarding reproduction of advertisements from said advertisement information storing/sending means of the advertisement data reproducing apparatus of

claim 28

and manages and sends advertisement data based on said information received.

34. A sponsor system, characterized in comprising a sponsor apparatus which determines a user who is to be provided with the contents of an advertisement and/or an advertisement, based on said information regarding reproduction of advertisements received from said advertisement information storing/sending means of the advertisement data reproducing apparatus of

claim 28

or

30

or from said advertisement control center of the advertisement data reproducing system of

claim 32

.

36. A program recording medium which can be read with a computer and which stores a program and/or data for executing with a computer all or some operations at all or some steps of the advertisement data supplying method of any one of claims 1 through 5.

37. A program recording medium which can be read with a computer and which stores a program and/or data for executing with a computer all or some functions of all or some means of the advertisement data reproducing apparatus of any one of claims 6, 8, 12, 14, 16, 20 and 22.

2. An advertisement data supplying method, characterized in that a large-capacity recording medium in which a free area for recording advertisement data is created is provided, and after providing said medium, advertisement data which are to be reproduced when an audience watch a program are recorded in said free area of said large-capacity recording medium.

4. The advertisement data supplying method of

claim 2

, characterized in that said advertisement data are provided by either one of or combination of a method which requires to load from a channel which is dedicated to advertisement data, a method which requires to load from the same channel as program data during an unoccupied period of said program data, a method which requires to extract from advertisement data which are added to program data and thereafter load, a method which requires to load through a different communication system from broadcasting of program data.

5. The advertisement data supplying method of

claim 2

, characterized in that the capacity of said free area can be changed.

7. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said large-capacity recording medium which is used in the advertisement supplying method of

claim 2

, and displays said advertisement data, for a predetermined period or all the times, in a partial area of a displayed view of program data which area being received.

9. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said large-capacity recording medium which is used in the advertisement supplying method of

claim 2

, replaces advertisement data inserted in program data or a part or entirety of empty data with said recorded advertisement data during broadcasting of program data which are being received, and reproduces said recorded advertisement data.

11. The advertisement data reproducing apparatus of

claim 9

, characterized in that replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

13. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said advertisement data area of said large-capacity recording medium which is used in the advertisement supplying method of

claim 2

, and displays said advertisement data, during reproduction of program data which are recorded in said large-capacity recording medium, for a predetermined period or all the times, in a partial area of a displayed view of said program data.

15. An advertisement data reproducing apparatus, characterized in comprising advertisement data reproducing means which reads said advertisement data from said advertisement data area of said large-capacity recording medium which is used in the advertisement supplying method of

claim 2

, and during reproduction of program data which are recorded in said large-capacity recording medium, inserts and reproduces said advertisement data in said program data which are being reproduced.

17. The advertisement data reproducing apparatus of

claim 13

, characterized in that said advertisement data reproducing means replaces advertisement data already added to said program data with said advertisement data of said advertisement data area and reproduces said advertisement data of said advertisement data area.

19. The advertisement data reproducing apparatus of any one of claims 7, 9, 13 and 15, characterized in that said advertisement data are recorded in said advertisement data area or updated by either one of or combination of a method which requires to load from a channel which is dedicated to advertisement data, a method which requires to load from the same channel as program data during an unoccupied period of said program data, a method which requires to extract from advertisement data which are added to program data and thereafter load, a method which requires to load through a different communication system from broadcasting of program data.

21. The advertisement data reproducing apparatus of

claim 15

, characterized in that insertion or replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

23. The advertisement data reproducing apparatus of

claim 17

, characterized in that insertion or replacement of said advertisement data is performed using an advertisement beginning/ending flag which is created in a packet header of said program data.

25. The advertisement data reproducing apparatus of any one of claims 7, 9, 13 and 15, characterized in that an identifier not for inhibiting to display advertisement data is added to a packet header of said program data.

27. The advertisement data reproducing apparatus of any one of claims 7, 9, 13 and 15, characterized in comprising information of interest inputting means which inputs information of interest which an audience have regarding advertisements.

29. The advertisement data reproducing apparatus of any one of claims 7, 9, 13 and 15, characterized in comprising:

advertisement information managing means of managing ID information of advertisement data which were reproduced, forwarded without reproducing, or skipped without reproducing; and

advertisement information storing/sending means of internally storing at least said ID information or sending at least said ID information to outside.

31. The advertisement data reproducing apparatus of

claim 29

, characterized in that with a predetermined condition set, it is possible to forward or skip advertisement data without reproducing.

33. An advertisement data reproducing system, characterized in comprising an advertisement control center which receives information regarding reproduction of advertisements from said advertisement information storing/sending means of the advertisement data reproducing apparatus of

claim 29

and manages and sends advertisement data based on said information received.

35. A sponsor system, characterized in comprising a sponsor apparatus which determines a user who is to be provided with the contents of an advertisement and/or an advertisement, based on said information regarding reproduction of advertisements received from said advertisement information storing/sending means of the advertisement data reproducing apparatus of

claim 29

or

31

or from said advertisement control center of the advertisement data reproducing system of

claim 33

.

38. A program recording medium which can be read with a computer and which stores a program and/or data for executing with a computer all or some functions of all or some means of the advertisement data reproducing apparatus of any one of claims 7, 9, 13, 15, 17, 21 and 23.