Systems, methods, and computer program products for facilitating the establishment of cross-referral agreements among members of a marketing community
First Claim
1. An intermediary marketing communication system that facilitates the establishment of cross-referral agreements among members of a marketing community, comprising an agreement server that is remotely accessible by members of the marketing community, and that is configured to allow members of the marketing community to negotiate and establish cross-referral agreements with other members of the marketing community.
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Accused Products
Abstract
Systems, methods, and computer program products that facilitate the establishment of cross-referral agreements among members of a marketing community (i.e., businesses) are provided. A communications server is configured to send messages to clients (i.e., customers and/or potential customers) of members pursuant to cross-referral agreements between members. An agreement server is configured to allow members of the marketing community to negotiate and establish cross-referral agreements with other members of the marketing community. A virtual area contains member provided information. members of the marketing community can search information contained within the virtual area to identify potential partners to cross-referral agreements. Members can transfer rights in cross-referral agreements to other members of the marketing community.
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Citations
23 Claims
- 1. An intermediary marketing communication system that facilitates the establishment of cross-referral agreements among members of a marketing community, comprising an agreement server that is remotely accessible by members of the marketing community, and that is configured to allow members of the marketing community to negotiate and establish cross-referral agreements with other members of the marketing community.
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10. An intermediary marketing communication system that facilitates the establishment of cross-referral agreements among members of a marketing community, comprising:
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a communications server hosted by an intermediary, wherein the communications server is configured to send messages to clients of members, and wherein the communications server is configured to include information about a member within messages sent on behalf of another member to clients of the other member pursuant to a cross-referral agreement between the members;
a virtual area that is remotely accessible by members of the marketing community and that contains member provided information;
means for allowing members to search member provided information contained within the virtual area to identify potential partners to cross-referral agreements;
an agreement server that is remotely accessible by members of the marketing community, and that is configured to allow members of the marketing community to negotiate and establish cross-referral agreements with other members; and
means for allowing members to sell or trade rights in cross-referral agreements with other members. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A method of establishing cross-referral agreements among members of a marketing community, the method comprising the following steps performed by a member of the marketing community via a Web site of an intermediary:
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searching information about other members of the marketing community contained within a virtual area of the intermediary Web site;
identifying a member with which to establish a cross-referral agreement; and
establishing a cross-referral agreement with the identified member via an agreement server such that information about one of the members is included within messages sent on behalf of the other member by the intermediary. - View Dependent Claims (17, 18, 19)
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20. A computer program product for establishing cross-referral agreements among members of a marketing community, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code for searching information about other members of the marketing community contained within a virtual area of a Web site of an intermediary;
computer readable program code for identifying a member with which to establish a cross-referral agreement; and
computer readable program code for establishing a cross-referral agreement with the identified member via an agreement server such that information about one of the members is included within messages sent on behalf of the other member by the intermediary. - View Dependent Claims (21, 22, 23)
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Specification